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Leaders in Customer Loyalty Brand Stories featuring Office Depot | Enhancing the Customer Experience in Today’s Work Environment
Manage episode 476262332 series 3272525
In an era where retail continues to evolve at breakneck speed, Office Depot and OfficeMax are setting a new standard for how customer loyalty is earned, nurtured, and scaled. With hybrid work as the new norm and customer expectations growing more complex, Office Depot is meeting the moment with a bold blend of personalized service, smart data use, and culture-driven execution.
At the heart of this transformation is Kevin Moffitt, President of Office Depot's integrated business unit. Moffitt joined Office Depot over 13 years ago, initially focusing on e-commerce and digital strategy. His career spanned financial services, nonprofit, and consulting sectors before settling into retail, where he's spent the last two decades. Today, he oversees both Office Depot’s digital platform and its physical retail operations. Moffitt recently joined Mark Johnson, CEO of Loyalty360, on the Leaders in Customer Loyalty podcast to discuss how the brand is redefining customer engagement, what it means to create emotional loyalty in modern retail, and the strategic priorities driving the future of Office Depot's loyalty programs.
Chapters
1. Evolution of Retail and Customer Needs (00:00:00)
2. Customer Feedback and In-Store Experience (00:04:41)
3. Business Select Program and Loyalty Platform (00:07:58)
4. Personalization and Clienteling Strategies (00:14:01)
5. Leadership Philosophy and Company Culture (00:18:55)
6. Rapid Fire Q&A with Kevin Moffitt (00:22:19)
438 episodes
Manage episode 476262332 series 3272525
In an era where retail continues to evolve at breakneck speed, Office Depot and OfficeMax are setting a new standard for how customer loyalty is earned, nurtured, and scaled. With hybrid work as the new norm and customer expectations growing more complex, Office Depot is meeting the moment with a bold blend of personalized service, smart data use, and culture-driven execution.
At the heart of this transformation is Kevin Moffitt, President of Office Depot's integrated business unit. Moffitt joined Office Depot over 13 years ago, initially focusing on e-commerce and digital strategy. His career spanned financial services, nonprofit, and consulting sectors before settling into retail, where he's spent the last two decades. Today, he oversees both Office Depot’s digital platform and its physical retail operations. Moffitt recently joined Mark Johnson, CEO of Loyalty360, on the Leaders in Customer Loyalty podcast to discuss how the brand is redefining customer engagement, what it means to create emotional loyalty in modern retail, and the strategic priorities driving the future of Office Depot's loyalty programs.
Chapters
1. Evolution of Retail and Customer Needs (00:00:00)
2. Customer Feedback and In-Store Experience (00:04:41)
3. Business Select Program and Loyalty Platform (00:07:58)
4. Personalization and Clienteling Strategies (00:14:01)
5. Leadership Philosophy and Company Culture (00:18:55)
6. Rapid Fire Q&A with Kevin Moffitt (00:22:19)
438 episodes
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