Go offline with the Player FM app!
Industry Voices: Accelerating Loyalty Through Mobile-First Engagement with Bambu’s Kyle Pretsch
Manage episode 479766263 series 3272525
Brands are inundated with tools, touchpoints, and evolving consumer behaviors amid increasing economic uncertainty. In the current context the challenge isn't merely building loyalty, it’s operationalizing it at scale and speed. For Kyle Pretsch, President of Bambu, the solution starts with a fundamental shift in perspective: meet customers where they are, move fast, and deliver value with intent.
In this edition of Loyalty360’s Industry Voices, Pretsch shares how Bambu is redefining what it means to be “mobile-first,” why customer loyalty needs to go back to fundamentals, and how brands can build loyalty programs that are both responsive and resilient in today’s attention economy.
Chapters
1. Introduction to Bamboo and Kyle Prech (00:00:00)
2. Redefining Mobile-First Loyalty Experiences (00:03:01)
3. GOML: Getting On My Level Philosophy (00:05:23)
4. Data, Time, and AI in Modern Loyalty (00:08:12)
5. Critical Metrics Beyond Impressions (00:15:24)
6. Loyalty Examples and Future Trends (00:21:18)
7. Quickfire Q&A with Kyle Prech (00:28:29)
439 episodes
Manage episode 479766263 series 3272525
Brands are inundated with tools, touchpoints, and evolving consumer behaviors amid increasing economic uncertainty. In the current context the challenge isn't merely building loyalty, it’s operationalizing it at scale and speed. For Kyle Pretsch, President of Bambu, the solution starts with a fundamental shift in perspective: meet customers where they are, move fast, and deliver value with intent.
In this edition of Loyalty360’s Industry Voices, Pretsch shares how Bambu is redefining what it means to be “mobile-first,” why customer loyalty needs to go back to fundamentals, and how brands can build loyalty programs that are both responsive and resilient in today’s attention economy.
Chapters
1. Introduction to Bamboo and Kyle Prech (00:00:00)
2. Redefining Mobile-First Loyalty Experiences (00:03:01)
3. GOML: Getting On My Level Philosophy (00:05:23)
4. Data, Time, and AI in Modern Loyalty (00:08:12)
5. Critical Metrics Beyond Impressions (00:15:24)
6. Loyalty Examples and Future Trends (00:21:18)
7. Quickfire Q&A with Kyle Prech (00:28:29)
439 episodes
All episodes
×Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.