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Industry Voices: Accelerating Loyalty Through Mobile-First Engagement with Bambu’s Kyle Pretsch

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Manage episode 479766263 series 3272525
Content provided by Loyalty360. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Loyalty360 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

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Brands are inundated with tools, touchpoints, and evolving consumer behaviors amid increasing economic uncertainty. In the current context the challenge isn't merely building loyalty, it’s operationalizing it at scale and speed. For Kyle Pretsch, President of Bambu, the solution starts with a fundamental shift in perspective: meet customers where they are, move fast, and deliver value with intent.

In this edition of Loyalty360’s Industry Voices, Pretsch shares how Bambu is redefining what it means to be “mobile-first,” why customer loyalty needs to go back to fundamentals, and how brands can build loyalty programs that are both responsive and resilient in today’s attention economy.

  continue reading

Chapters

1. Introduction to Bamboo and Kyle Prech (00:00:00)

2. Redefining Mobile-First Loyalty Experiences (00:03:01)

3. GOML: Getting On My Level Philosophy (00:05:23)

4. Data, Time, and AI in Modern Loyalty (00:08:12)

5. Critical Metrics Beyond Impressions (00:15:24)

6. Loyalty Examples and Future Trends (00:21:18)

7. Quickfire Q&A with Kyle Prech (00:28:29)

439 episodes

Artwork
iconShare
 
Manage episode 479766263 series 3272525
Content provided by Loyalty360. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Loyalty360 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Send us a text

Brands are inundated with tools, touchpoints, and evolving consumer behaviors amid increasing economic uncertainty. In the current context the challenge isn't merely building loyalty, it’s operationalizing it at scale and speed. For Kyle Pretsch, President of Bambu, the solution starts with a fundamental shift in perspective: meet customers where they are, move fast, and deliver value with intent.

In this edition of Loyalty360’s Industry Voices, Pretsch shares how Bambu is redefining what it means to be “mobile-first,” why customer loyalty needs to go back to fundamentals, and how brands can build loyalty programs that are both responsive and resilient in today’s attention economy.

  continue reading

Chapters

1. Introduction to Bamboo and Kyle Prech (00:00:00)

2. Redefining Mobile-First Loyalty Experiences (00:03:01)

3. GOML: Getting On My Level Philosophy (00:05:23)

4. Data, Time, and AI in Modern Loyalty (00:08:12)

5. Critical Metrics Beyond Impressions (00:15:24)

6. Loyalty Examples and Future Trends (00:21:18)

7. Quickfire Q&A with Kyle Prech (00:28:29)

439 episodes

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