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#478: Leaders in Customer Loyalty: Brand Story | TELUS Transforms Loyalty by Delivering Value at Every Connection Point

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Manage episode 508391342 series 3272525
Content provided by Loyalty360. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Loyalty360 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

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In a rapidly evolving telecommunications landscape, where customer choice and switching costs continue to shift, TELUS is rising above the noise. As Canada’s fastest-growing national telco, TELUS is redefining what it means to maintain loyalty—not just through connectivity, but by embedding value into every facet of the customer experience.

In this edition of Leaders in Customer Loyalty: Brand Stories, Loyalty360 spoke with Jacob Pullia, who leads the national TELUS Rewards program. Pullia discusses the launch of the unified national program, the strategic partnerships driving deeper engagement, and how TELUS is adapting loyalty to match the needs of a price-sensitive, digitally enabled consumer base.

  continue reading

Chapters

1. Introduction to TELUS and Jacob Puglia (00:00:00)

2. TELUS Success Factors and Strategic Focus (00:04:00)

3. Tackling Telco Industry Challenges (00:08:30)

4. TELUS Rewards Program Transformation (00:12:20)

5. WestJet Partnership and Tiered Benefits (00:17:35)

6. Customer Loyalty Philosophy and Future Plans (00:21:10)

479 episodes

Artwork
iconShare
 
Manage episode 508391342 series 3272525
Content provided by Loyalty360. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Loyalty360 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Send us a text

In a rapidly evolving telecommunications landscape, where customer choice and switching costs continue to shift, TELUS is rising above the noise. As Canada’s fastest-growing national telco, TELUS is redefining what it means to maintain loyalty—not just through connectivity, but by embedding value into every facet of the customer experience.

In this edition of Leaders in Customer Loyalty: Brand Stories, Loyalty360 spoke with Jacob Pullia, who leads the national TELUS Rewards program. Pullia discusses the launch of the unified national program, the strategic partnerships driving deeper engagement, and how TELUS is adapting loyalty to match the needs of a price-sensitive, digitally enabled consumer base.

  continue reading

Chapters

1. Introduction to TELUS and Jacob Puglia (00:00:00)

2. TELUS Success Factors and Strategic Focus (00:04:00)

3. Tackling Telco Industry Challenges (00:08:30)

4. TELUS Rewards Program Transformation (00:12:20)

5. WestJet Partnership and Tiered Benefits (00:17:35)

6. Customer Loyalty Philosophy and Future Plans (00:21:10)

479 episodes

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