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#478: Leaders in Customer Loyalty: Brand Story | TELUS Transforms Loyalty by Delivering Value at Every Connection Point
Manage episode 508391342 series 3272525
In a rapidly evolving telecommunications landscape, where customer choice and switching costs continue to shift, TELUS is rising above the noise. As Canada’s fastest-growing national telco, TELUS is redefining what it means to maintain loyalty—not just through connectivity, but by embedding value into every facet of the customer experience.
In this edition of Leaders in Customer Loyalty: Brand Stories, Loyalty360 spoke with Jacob Pullia, who leads the national TELUS Rewards program. Pullia discusses the launch of the unified national program, the strategic partnerships driving deeper engagement, and how TELUS is adapting loyalty to match the needs of a price-sensitive, digitally enabled consumer base.
Chapters
1. Introduction to TELUS and Jacob Puglia (00:00:00)
2. TELUS Success Factors and Strategic Focus (00:04:00)
3. Tackling Telco Industry Challenges (00:08:30)
4. TELUS Rewards Program Transformation (00:12:20)
5. WestJet Partnership and Tiered Benefits (00:17:35)
6. Customer Loyalty Philosophy and Future Plans (00:21:10)
479 episodes
Manage episode 508391342 series 3272525
In a rapidly evolving telecommunications landscape, where customer choice and switching costs continue to shift, TELUS is rising above the noise. As Canada’s fastest-growing national telco, TELUS is redefining what it means to maintain loyalty—not just through connectivity, but by embedding value into every facet of the customer experience.
In this edition of Leaders in Customer Loyalty: Brand Stories, Loyalty360 spoke with Jacob Pullia, who leads the national TELUS Rewards program. Pullia discusses the launch of the unified national program, the strategic partnerships driving deeper engagement, and how TELUS is adapting loyalty to match the needs of a price-sensitive, digitally enabled consumer base.
Chapters
1. Introduction to TELUS and Jacob Puglia (00:00:00)
2. TELUS Success Factors and Strategic Focus (00:04:00)
3. Tackling Telco Industry Challenges (00:08:30)
4. TELUS Rewards Program Transformation (00:12:20)
5. WestJet Partnership and Tiered Benefits (00:17:35)
6. Customer Loyalty Philosophy and Future Plans (00:21:10)
479 episodes
All episodes
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