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2025 State of Customer Loyalty Report (Part 1) | Leaders in Customer Loyalty: The CEO's Desk

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Manage episode 495753072 series 3272525
Content provided by Loyalty360. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Loyalty360 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

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How Customer Loyalty Is Shifting in 2025 | CEO’s Desk with Mark Johnson
In this episode of The CEO’s Desk, Loyalty360 CEO Mark Johnson unpacks key insights from the 2025 State of Customer Loyalty Report, including year-over-year trends, strategic shifts, and executive sentiment around loyalty programs.
Why did the number of brands planning loyalty program overhauls drop from 79% in 2024 to 64% in 2025?
What’s driving a 10-point increase in executive support for loyalty?
What does “operationalizing loyalty” really mean—and how are brands doing it?
We explore the realignment of priorities among leading brands, including:
The decline in reward innovation and the rise of personalization
Growing executive buy-in and enterprise-wide support for customer loyalty programs
Challenges with brand partnerships, gamification, and integrating new technologies
The shift away from broad acquisition tactics toward deepening value for existing members
Whether you’re a loyalty marketer, brand strategist, or CX leader, this conversation offers tactical insights and strategic context to help you optimize loyalty performance in a changing landscape.
📝 Don’t miss next week’s episode, where we dive into team structures, loyalty KPIs, and how high-performing brands are measuring success.
👉 Subscribe to stay updated on loyalty trends and best practices
🔗 Learn more at Loyalty360.org
#CustomerLoyalty #LoyaltyPrograms #LoyaltyMarketing #CXStrategy #Loyalty360 #CustomerEngagement #Personalization #Gamification #BrandPartnerships #CEOInsights

  continue reading

Chapters

1. Welcome to The CEO's Desk (00:00:00)

2. Program Updates Slowing Down (00:00:59)

3. Growing Executive Support for Loyalty (00:03:54)

4. Shifting Focus from Rewards to Personalization (00:06:40)

5. Partnerships and Gamification Trends (00:09:53)

6. Episode Closing and Next Week Preview (00:14:05)

469 episodes

Artwork
iconShare
 
Manage episode 495753072 series 3272525
Content provided by Loyalty360. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Loyalty360 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Send us a text

How Customer Loyalty Is Shifting in 2025 | CEO’s Desk with Mark Johnson
In this episode of The CEO’s Desk, Loyalty360 CEO Mark Johnson unpacks key insights from the 2025 State of Customer Loyalty Report, including year-over-year trends, strategic shifts, and executive sentiment around loyalty programs.
Why did the number of brands planning loyalty program overhauls drop from 79% in 2024 to 64% in 2025?
What’s driving a 10-point increase in executive support for loyalty?
What does “operationalizing loyalty” really mean—and how are brands doing it?
We explore the realignment of priorities among leading brands, including:
The decline in reward innovation and the rise of personalization
Growing executive buy-in and enterprise-wide support for customer loyalty programs
Challenges with brand partnerships, gamification, and integrating new technologies
The shift away from broad acquisition tactics toward deepening value for existing members
Whether you’re a loyalty marketer, brand strategist, or CX leader, this conversation offers tactical insights and strategic context to help you optimize loyalty performance in a changing landscape.
📝 Don’t miss next week’s episode, where we dive into team structures, loyalty KPIs, and how high-performing brands are measuring success.
👉 Subscribe to stay updated on loyalty trends and best practices
🔗 Learn more at Loyalty360.org
#CustomerLoyalty #LoyaltyPrograms #LoyaltyMarketing #CXStrategy #Loyalty360 #CustomerEngagement #Personalization #Gamification #BrandPartnerships #CEOInsights

  continue reading

Chapters

1. Welcome to The CEO's Desk (00:00:00)

2. Program Updates Slowing Down (00:00:59)

3. Growing Executive Support for Loyalty (00:03:54)

4. Shifting Focus from Rewards to Personalization (00:06:40)

5. Partnerships and Gamification Trends (00:09:53)

6. Episode Closing and Next Week Preview (00:14:05)

469 episodes

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