Season 6, Episode 20: Be The Brett In The Room : Brett Lemick, Creative Studio Manager, Ryanair Lead With Your Brand!™ podcast

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Season 6, Episode 20: Be the Brett in the Room : Brett Lemick, Creative Studio Manager, Ryanair

9d ago 53:44

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As conference season kicks into full gear, Jayzen Patria shares practical strategies on how to lead with your brand while making authentic connections at professional events. Speaking from the Out & Equal Workplace Summit in Seattle, Jayzen dives into how to make the most of your time at major conferences — not by collecting business cards, but by building real relationships that amplify your brand.

He reminds listeners that your brand only matters as much as you can amplify it. That means using every interaction to put deposits into your relationship bank by engaging others authentically. Jayzen breaks down great networking into three essential actions:

Telling – Share a bit about yourself to build rapport. Use your observations to connect naturally — for instance, mention someone’s city, company, or even an interesting pin or accessory on their badge.

Asking – Transition quickly into curiosity. Ask thoughtful, open-ended questions that invite people to share their experiences, opinions, and passions.

Listening – The hardest and most powerful part. Go beyond “active listening” — listen to reflect. Summarize what you hear, and follow up later to deepen the relationship.

Jayzen emphasizes being a “guide on the side” rather than a “sage on the stage.” The goal isn’t to pitch yourself or collect LinkedIn connections — it’s to build trust and genuine connections that last.

Key Takeaways

Your brand is built in the room, not just online. Conferences are your chance to amplify who you are and what you stand for.
Engage through curiosity. Spend more time asking questions than talking about yourself.
Build rapport before pitching. Skip the elevator speech and start with an authentic conversation.
Listen to reflect, not to reply. True networking happens when people feel seen and heard.
Follow up thoughtfully. Personal touches — like remembering someone’s vacation or interest — make you memorable.

Jayzen is also excited to welcome his old friend, Brett Lemick to the show. Brett, is a creative executive and media strategist who has built a remarkable career helping global brands tell stories that engage, entertain, and inspire. Based at Ryanair’s Dublin headquarters, Brett leads the airline’s in-house video and design studio, shaping the creative identity of Europe’s largest airline group.

With more than 15 years of experience spanning entertainment, digital media, and corporate storytelling, Brett’s career includes leadership roles at Disney, Snap, and Rainbow Media Company, as well as collaborations with Netflix, Hulu, and Paramount. His journey from YouTuber to Disney Channel producer to Ryanair creative leader reflects a career defined by adaptability, storytelling, and authenticity.

Guest Bio

Brett Lemick

Creative Studio Manager

Ryanair

Brett is a creative executive and media strategist who has built his career helping brands tell stories that engage, entertain, and inspire. Originally from the U.S., he now works at Ryanair’s Dublin headquarters as Creative Studio Manager, where he leads an in-house video and design team shaping the identity of Europe’s largest airline group.

His path to Ryanair spans more than 15 years at the intersection of entertainment, digital, and corporate media. A veteran of Disney and Snap, Brett was recruited by Elisabeth Murdoch as VP of Programming & Development at Vertical Networks, where he developed the Snapchat Discover brand Brother. He later drove content strategy and production at Rainbow Media Co., building one of the world’s most engaged LGBTQ+ media networks with clients including Netflix, Hulu, Paramount, and AT&T.

Brett went on to serve as Chief Content Officer at FlyrTV, collaborating with Condé Nast and Mashable to merge proprietary tech with creative storytelling. He also held roles at Gameshow Network, Maker Studios, and The Walt Disney Company. Across every role, he has combined creative vision with process-driven leadership to deliver stories that resonate, amplify diverse voices, and build lasting cultural impact. Above all, Brett aims to "make great stuff with great people.”

Links

To book Jayzen for a speaking engagement or workshop, visit Jayzenpatria.com

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