Season 6, Episode 19: The Learning Cycle : Matt Behrend, CEO, Agility

Lead With Your Brand!™

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Well, Fall is in the air, and the pendulum has swung. Listen and hear Jayzen reflect on the changing dynamics of the workplace and the job market. For years, employees held the upper hand—companies competed fiercely for talent, remote work was abundant, and perks were plentiful. But today, the pendulum has swung back: layoffs are rising, consolidation is increasing, and many organizations are calling employees back to the office full-time

When the context changes, you must change with it. That doesn’t mean abandoning your values or pretending to be someone you’re not. It means leaning deeper into your brand superpowers and clearly demonstrating the unique value only you can bring.

Key Takeaways:

Acknowledge the shift: The balance of power in the workplace has changed; ignoring it puts your career at risk.
Control what you can: Like Jayzen’s former leader Larry Kurzweil taught during major corporate mergers, don’t dwell on what you can’t control—focus on how you show up during times of change.
Lean into your superpowers: Identify what sets you apart—whether it’s simplifying complexity, building community, or sparking creativity—and put those strengths on full display.
SuperServe your career audience: Anticipate the needs of your boss, stakeholders, and clients. Go beyond meeting expectations—deliver solutions and value that help them thrive.
Stay off of autopilot: When the market shifts, you need to be in the driver’s seat of your career, steering with purpose and confidence.

Jayzen challenges listeners to step forward with clarity, authenticity, and confidence. In times of uncertainty, those who adapt and boldly show their value won’t just survive—they’ll thrive.

This week’s guest is Matt Behrend, CEO of Agility, a precision brand advertising platform. Matt is a serial SaaS entrepreneur and revenue leader who has scaled multiple companies to acquisition. In his conversation with Jayzen, Matt shares his inspiring personal journey—from overcoming early struggles to becoming a resilient leader—along with his insights on customer obsession, building strong company cultures, and redefining how brand advertising is measured. His story is filled with lessons on grit, service, and the power of relentless learning.

Guest Bio

Matt Behrend

CEO

Agility

Matt Behrend is a serial SaaS entrepreneur and revenue leader, currently serving as CEO of Agility, a precision brand advertising platform. Agility’s mission is to make brand advertising a predictable growth engine for all companies. The platform has helped customers achieve significant gains, including an average 250% increase in high-intent traffic and a 2.2x improvement in conversion rates.

With over 15 years of experience building and scaling marketing and sales organizations at venture-backed SaaS companies, three of which ended in acquisitions, Matt has a proven track record of driving growth. He attributes success to two core principles: an unrelenting focus on creating customer value and a commitment to investing in team and culture.

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