In this episode, Jake digs into the critical power of Signal, the first and arguably most important layer of the STRATA framework.
Signal is all the tiny but impactful cues we give off long before we say a word, from punctuality to posture, phone usage to tone, our vibe sets the stage for every interaction.
You’ll discover:

• How unconscious signals add up and influence whether prospects invest attention or tune out early.
• Why being interested beats being interesting, and how genuine curiosity sends the strongest signal.
• The neuroscience behind “vibe” and how signal strength combines authenticity, emotion, and presence.
• Why your headshot, social media presence, and basic professionalism are the silent but loudest signals you send.
• How even the smallest changes, like smiling for real or leaning in, can dramatically shift people’s perceptions.
• Real-world examples of how shifting your signal can change outcomes instantly.
• The dangers of missing or leaking the wrong signal and why that can tank your whole pitch before it starts.
• How Orchestraight deeply integrates the signal principle by focusing messaging on the prospect, not you.

If you want to reboot your lead gen and create deeper connections that truly move the needle, mastering your signal is your starting point.