In this episode, Jake chats with communication coach and fractional leadership specialist Jason Jones about how totally different the game is when shifting from corporate job interviews to authentic business development conversations.
Jason breaks down why success isn’t about blasting generic pitches, but about getting deeply relevant to the client’s context. He shows that true influence is built by narrowing your focus and learning your prospect’s experience first.
You’ll discover:

• Why talking about solutions only works if clients already see the problem and have chosen a fix. Otherwise, it’s just “nice to have,” not critical.
• How being an expert on problems, not just solutions, catapults your ability to connect and offer real value.
• The myth that selling is passion alone. Strategic, focused communication creates real investment.
• Why listening actively and being endlessly curious about your client’s world wins trust and referrals.
• The power of building an intentional network by learning your most relevant industries and problems deeply.
• How patience, narrowing your niche, and learning continuously create powerful connections, versus shotgun-email blasts that get ignored.
• Tactics to stay motivated during dry spells, including calling a close colleague to list wins and shifting your focus.
• Why treating everyone with respect, from janitors to executives, opens doors and builds champions.

If you’re venturing into fractional leadership or consulting, frustrated by low response, or just want to sharpen your approach, this episode is your blueprint.
This episode is brought to you by Orchestraight, You can get a free trial of Orchestraight, an NLP based Lead Gen tool, for 7 days, up at orchestraight.com. Orchestraight, The straightest path to success.