How can L&D implement marketing strategies to improve their learning outcomes?

In this episode, Julia sits down with co-authors of the book “Think Like a Marketer, Train Like an L&D Pro” to discuss. They discuss understanding audience behavior, using emotional design and the importance of learner personas.

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Key Quotes:

“  Oftentimes we assume that we have people's attention by default, and it kind of leads to titles like leadership training, which not only is that boring, but it's literally invisible to people. We're asking people to pay attention in the context of YouTube and TikTok and thousands of impressions from ads everywhere you turn. Marketers understand what they're competing with and they've sort of cracked this code a long time ago.” - Mike

“ How do I actually understand motivations and emotions? And that is actually where learner personas come in. So they are a representation of your typical learner. And they certainly go above, you know, your regular target audience analysis, where usually we just focus on demographic information and learner personas.

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Time stamps:

(01:20) Effective marketing strategies for L&D

(14:14) AI at Work:

(16:19) Future Ready:

(20:28) The Learning List

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Links:

Bianca on LinkedIn: https://www.linkedin.com/in/biancabaumann/
Mike on LinkedIn: https://www.linkedin.com/in/miketaylor/

Julia on LinkedIn: https://www.linkedin.com/in/julia-r-24836723/