The LBX Show #50 - Meow Wolf's Digital Twin, Level99's Disney Risk, D&D, And More! LBX Collective podcast

The LBX Show #50 - Meow Wolf's digital twin, Level99's Disney risk, D&D, and more!

1d ago 1:08:00

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On this week's episode, we unpack a fast-moving month for leading up to IAAPA: from our hidden speakeasy on the show floor to Give Kids the World charity runs to Meow Wolf’s digital twin strategy, a Dungeons and Dragons immersive quest, and the trade-offs between giant single-format builds and mixed-use venues. We close with practical marketing math on out-of-home frequency, plus arcade updates from Raw Thrills and Exa Arcadia.
• IAAPA show floor speakeasy details and Give Kids the World events
• Mini golf launch using a Spotify playlist for pre-opening buzz
• Meow Wolf and WorldBuildr digital twin for guest flow design
• Dungeons and Dragons immersive quest format, IP leverage, and merch
• Level99 at Disney Springs and the one-format scale risk
• AR’s Entertainment Hubs and mixed-attraction dwell time strategy
• VR arenas’ content treadmill and repeat visitation challenge
• Sandbox VR numbers, franchise math, and model scrutiny
• Claw stores, social entertainment venues, and saturation concerns
• Raw Thrills teases and Exa Arcadia’s operator-friendly model
• Out-of-home frequency data and a consistent, multi-channel plan
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Chapters

1. Welcome From Philadelphia & Run-Down (00:00:00)

2. IAPA Speakeasy And Charity Events (00:01:23)

3. Mini Golf Marketing And Spotify Playlists (00:03:43)

4. Meow Wolf’s Digital Twin With World Builder (00:05:34)

5. Dungeons And Dragons Immersive Quest (00:08:56)

6. Open & Shut With Kevin: Major Openings (00:11:24)

7. VR Venues, Edutainment, And Repeatability (00:18:00)

8. Claw Stores, Social Entertainment, And ValoPark (00:24:40)

9. Sandbox VR Numbers And Model Scrutiny (00:29:50)

10. Closures, Real Estate Shifts, And Risk (00:33:45)

11. Arcade Corner: Raw Thrills Teases And Exa Arcadia (00:39:20)

12. Promo Pro Tips: Out-Of-Home Ads That Convert (00:45:00)

13. Wrap-Up And IAPA Preview (00:52:30)

474 episodes