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Strike Fast, Tell Bold: John Sampogna on Brand Strategy & Storytelling That Sticks

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Manage episode 481089512 series 2879329
Content provided by Michael Chernow. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Michael Chernow or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

This week on the Kreatures of Habit Podcast, Michael Chernow sits down with digital marketing expert John Sampogna, co-founder of Wondersauce, to unpack what’s really working in digital advertising, brand storytelling, and scaling DTC businesses in today’s fast-moving landscape. They cover everything from TikTok strategy, Connected TV, and content that converts, to how DTC wellness brands can win in a crowded space.

Tune in as the two explore:

What’s working in digital marketing right now: It’s more than just trends and “going viral.”

John's biggest brand win and how it happened

Let’s chat TikTok: Is TikTok worth the hype for marketers?

How to build a successful DTC wellness brand: What steps to take and what actually moves the needle

Might not be sexy, but it works: Why Connected TV advertising is underrated

The power of brand storytelling in customer growth: Why you need to be more than your product

This is vital to your success: Why founders need to master the art of balance

Whether you're a founder, marketer, or content creator, this episode is packed with real-world insights and actionable tips to grow your brand. Be sure to subscribe for weekly chats with industry experts and thought leaders. See you next week, Kreatures!

TIMESTAMPS:

1:10 What’s working in digital marketing right now

13:00 John's biggest brand win and how it happened

25:13 Let’s chat TikTok

32:37 How to build a successful DTC wellness brand

38:10 Might not be sexy, but it works

48:07 The power of brand storytelling in customer growth

52:20 This is vital to your success

  continue reading

319 episodes

Artwork
iconShare
 
Manage episode 481089512 series 2879329
Content provided by Michael Chernow. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Michael Chernow or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

This week on the Kreatures of Habit Podcast, Michael Chernow sits down with digital marketing expert John Sampogna, co-founder of Wondersauce, to unpack what’s really working in digital advertising, brand storytelling, and scaling DTC businesses in today’s fast-moving landscape. They cover everything from TikTok strategy, Connected TV, and content that converts, to how DTC wellness brands can win in a crowded space.

Tune in as the two explore:

What’s working in digital marketing right now: It’s more than just trends and “going viral.”

John's biggest brand win and how it happened

Let’s chat TikTok: Is TikTok worth the hype for marketers?

How to build a successful DTC wellness brand: What steps to take and what actually moves the needle

Might not be sexy, but it works: Why Connected TV advertising is underrated

The power of brand storytelling in customer growth: Why you need to be more than your product

This is vital to your success: Why founders need to master the art of balance

Whether you're a founder, marketer, or content creator, this episode is packed with real-world insights and actionable tips to grow your brand. Be sure to subscribe for weekly chats with industry experts and thought leaders. See you next week, Kreatures!

TIMESTAMPS:

1:10 What’s working in digital marketing right now

13:00 John's biggest brand win and how it happened

25:13 Let’s chat TikTok

32:37 How to build a successful DTC wellness brand

38:10 Might not be sexy, but it works

48:07 The power of brand storytelling in customer growth

52:20 This is vital to your success

  continue reading

319 episodes

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