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Strike Fast, Tell Bold: John Sampogna on Brand Strategy & Storytelling That Sticks
Manage episode 481089512 series 2879329
This week on the Kreatures of Habit Podcast, Michael Chernow sits down with digital marketing expert John Sampogna, co-founder of Wondersauce, to unpack what’s really working in digital advertising, brand storytelling, and scaling DTC businesses in today’s fast-moving landscape. They cover everything from TikTok strategy, Connected TV, and content that converts, to how DTC wellness brands can win in a crowded space.
Tune in as the two explore:
What’s working in digital marketing right now: It’s more than just trends and “going viral.”
John's biggest brand win and how it happened
Let’s chat TikTok: Is TikTok worth the hype for marketers?
How to build a successful DTC wellness brand: What steps to take and what actually moves the needle
Might not be sexy, but it works: Why Connected TV advertising is underrated
The power of brand storytelling in customer growth: Why you need to be more than your product
This is vital to your success: Why founders need to master the art of balance
Whether you're a founder, marketer, or content creator, this episode is packed with real-world insights and actionable tips to grow your brand. Be sure to subscribe for weekly chats with industry experts and thought leaders. See you next week, Kreatures!
TIMESTAMPS:
1:10 What’s working in digital marketing right now
13:00 John's biggest brand win and how it happened
25:13 Let’s chat TikTok
32:37 How to build a successful DTC wellness brand
38:10 Might not be sexy, but it works
48:07 The power of brand storytelling in customer growth
52:20 This is vital to your success
319 episodes
Manage episode 481089512 series 2879329
This week on the Kreatures of Habit Podcast, Michael Chernow sits down with digital marketing expert John Sampogna, co-founder of Wondersauce, to unpack what’s really working in digital advertising, brand storytelling, and scaling DTC businesses in today’s fast-moving landscape. They cover everything from TikTok strategy, Connected TV, and content that converts, to how DTC wellness brands can win in a crowded space.
Tune in as the two explore:
What’s working in digital marketing right now: It’s more than just trends and “going viral.”
John's biggest brand win and how it happened
Let’s chat TikTok: Is TikTok worth the hype for marketers?
How to build a successful DTC wellness brand: What steps to take and what actually moves the needle
Might not be sexy, but it works: Why Connected TV advertising is underrated
The power of brand storytelling in customer growth: Why you need to be more than your product
This is vital to your success: Why founders need to master the art of balance
Whether you're a founder, marketer, or content creator, this episode is packed with real-world insights and actionable tips to grow your brand. Be sure to subscribe for weekly chats with industry experts and thought leaders. See you next week, Kreatures!
TIMESTAMPS:
1:10 What’s working in digital marketing right now
13:00 John's biggest brand win and how it happened
25:13 Let’s chat TikTok
32:37 How to build a successful DTC wellness brand
38:10 Might not be sexy, but it works
48:07 The power of brand storytelling in customer growth
52:20 This is vital to your success
319 episodes
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