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To Scale or Not to Scale: Growing Your Business | The Psychology of Marketing: What Does it All Mean?

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Manage episode 469558494 series 3413681
Content provided by BNV Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by BNV Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

On today’s episode of Kickstart Connections, hosts Marc and Lucinda are chatting about whether or not you should scale your business and what that looks like depending on the route you choose. They also talk about the psychology behind marketing and go through a few examples of how brands leverage psychology to connect with customers.

They finish off with a special segment of Marketing in the News with exciting news from Kickstart Consulting and BNV Media. Tune in now!

Show notes:

00:00 - Introduction

2:10 - Should you scale your business?

25:25 - Are you there God? It’s Me, Marketing: The Psychology of Marketing

35:45 - Marketing in the News

Psychology of Marketing: https://wisernotify.com/blog/psychological-marketing-examples/#:~:text=Marketing%20campaigns%20create%20a%20sense,this%20psychological%20trigger%2C%20encouraging%20purchases.

FOLLOW KICKSTART CONNECTIONS:

ON INSTAGRAM: www.instagram.com/kickstartconnectionspodcast

ON LINKEDIN: www.linkedin.com/company/kickstart-connections/

FOLLOW BNV MEDIA:

ON INSTAGRAM: www.instagram.com/bnv.media

ON LINKEDIN: www.linkedin.com/company/bnv-media/?originalSubdomain=ca

  continue reading

38 episodes

Artwork
iconShare
 
Manage episode 469558494 series 3413681
Content provided by BNV Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by BNV Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

On today’s episode of Kickstart Connections, hosts Marc and Lucinda are chatting about whether or not you should scale your business and what that looks like depending on the route you choose. They also talk about the psychology behind marketing and go through a few examples of how brands leverage psychology to connect with customers.

They finish off with a special segment of Marketing in the News with exciting news from Kickstart Consulting and BNV Media. Tune in now!

Show notes:

00:00 - Introduction

2:10 - Should you scale your business?

25:25 - Are you there God? It’s Me, Marketing: The Psychology of Marketing

35:45 - Marketing in the News

Psychology of Marketing: https://wisernotify.com/blog/psychological-marketing-examples/#:~:text=Marketing%20campaigns%20create%20a%20sense,this%20psychological%20trigger%2C%20encouraging%20purchases.

FOLLOW KICKSTART CONNECTIONS:

ON INSTAGRAM: www.instagram.com/kickstartconnectionspodcast

ON LINKEDIN: www.linkedin.com/company/kickstart-connections/

FOLLOW BNV MEDIA:

ON INSTAGRAM: www.instagram.com/bnv.media

ON LINKEDIN: www.linkedin.com/company/bnv-media/?originalSubdomain=ca

  continue reading

38 episodes

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