Welcome to the Kickstart Connections Podcast, hosted by Lucinda Underwood. This podcast is your go to for conversations around entrepreneurship and the unique stories behind businesses across Canada. Each episode features entrepreneur interviews recorded here in our beautiful studio in Halifax, or recorded live from our pop-up podcasts at conferences and events nationwide. We are a team of business owners ourselves, specializing in sales, marketing and media, and we use our platforms and exp ...
…
continue reading

1
Women Driving Change: Reimagining Automotive Careers
57:37
57:37
Play later
Play later
Lists
Like
Liked
57:37What happens when three women in automotive come together to talk candidly about careers, leadership, and breaking down industry barriers? You get a bold, honest, and inspiring conversation - and that’s exactly what this episode delivers. In this special Women’s Month episode of Kickstart Connections, Lucinda is joined by Jessi Kessel and Farah Moh…
…
continue reading

1
To Scale or Not to Scale: Growing Your Business | The Psychology of Marketing: What Does it All Mean?
44:55
44:55
Play later
Play later
Lists
Like
Liked
44:55On today’s episode of Kickstart Connections, hosts Marc and Lucinda are chatting about whether or not you should scale your business and what that looks like depending on the route you choose. They also talk about the psychology behind marketing and go through a few examples of how brands leverage psychology to connect with customers. They finish o…
…
continue reading

1
Top 8 Networking Tips | Marc's Favourite Guerilla Marketing Campaigns | Marketing in the News
41:45
41:45
Play later
Play later
Lists
Like
Liked
41:45This episode is brought to you by BNV Media and Kickstart Consulting. To learn more about what we do and how we can help, visit our websites below: BNV Media: www.bnvmedia.ca Kickstart Consulting: www.kickstartconsulting.ca On today’s episode, Lucy and Marc are breaking down the top 8 tips that will have you networking like a pro in no time! In thi…
…
continue reading

1
S3E2: 8 Mindsets You NEED As An Entrepreneur | Marc’s Favourite Super Bowl Commercials | Marketing In The News
52:10
52:10
Play later
Play later
Lists
Like
Liked
52:10This episode is brought to you by BNV Media and Kickstart Consulting. To learn more about what we do and how we can help, visit our websites below: BNV Media: www.bnvmedia.ca Kickstart Consulting: www.kickstartconsulting.ca On today’s episode, Lucinda and Marc are discussing what it takes to be a successful entrepreneur and break down the 8 mindset…
…
continue reading

1
S3E1: 2025 Kickoff | Top 5 Marketing Trends | Should Your Business Start a Podcast?
1:08:52
1:08:52
Play later
Play later
Lists
Like
Liked
1:08:52On today’s episode, co-hosts Lucinda and Marc are welcoming in 2025 with lots of energy and excitement for the year! They look back on 2024 with lessons learned as well as what they expect to see in 2025 and they also break down 5 marketing trends they think will be big in 2025 and finish off the podcast with the top 5 businesses/industries that sh…
…
continue reading

1
S2E11 | Superyacht; Super Couple with Adam and Amanda Langley
30:37
30:37
Play later
Play later
Lists
Like
Liked
30:37On today’s episode of Kickstart Connections, host Lucinda is joined by Adam and Amanda Langley. The two established A. Langley Developments Inc., a waterfront development and marketing agency in 2021 and Superyacht East Coast, a yacht support and destination marketing agency in 2022. The three discuss how Adam and Amanda moved from traditional jobs…
…
continue reading

1
S2E10 | Celebrating African Creativity and Vibrancy in Fashion and Beyond with Robert Mbu Batuo
39:12
39:12
Play later
Play later
Lists
Like
Liked
39:12On today’s episode we are joined by the amazing talent, Robert Mbu Batuo, CEO and co-founder of Batuo Inc. Marc and Robert discuss his journey in the fashion industry, including what inspired him to create Batuo Inc. as well as the qualities that make a great leader, the importance of creating safe spaces and healthy cultures within an organization…
…
continue reading

1
S2E9 | The Mindset Project with Jason Davis | Ralli Marketing
28:40
28:40
Play later
Play later
Lists
Like
Liked
28:40On this week’s episode, we have a returning guest! Jason Davis of Ralli Marketing is back to chat with Lucy about all things entrepreneurship, in particular, the Mindset Project. The Mindset Project is an initiative designed to uncover what is holding entrepreneurs back in Nova Scotia. One of their studies in 2017 found that 72% of entrepreneurs in…
…
continue reading

1
S2E8 | Inspiring Inter-generational Connection with Katie Mahoney | We Are Young
22:41
22:41
Play later
Play later
Lists
Like
Liked
22:41On today's episode, we're delighted to have Katie Mahoney join us to talk about her fantastic business, We Are Young. Along with Cara Chisholm, Katie founded the company after spending a day with a senior through an “Acts of Kindness” initiative. She quickly realized that this was the first time in years someone made a day about her, and this reali…
…
continue reading

1
S2E7 | 2024 Marketing Trends | The BEST Ways to Market Your Business
38:52
38:52
Play later
Play later
Lists
Like
Liked
38:52On today’s episode, hosts Lucy and Marc are breaking down 5 of the biggest marketing trends for 2024 and beyond including purpose driven marketing, hyper-personalization, and one of our favourites, video marketing! Tune in now to learn how you should be marketing your business to your audience. Show notes: 00:00 - Introduction 11:20 - What is purpo…
…
continue reading

1
S2 Ep#6 | Podcasting for Business with BNV Media | Creating a Deeper Connection with your Customers and Clients | Your Marketing Swiss Army Knife
41:24
41:24
Play later
Play later
Lists
Like
Liked
41:24On today’s episode, Lucy and Marc (of BNV Media) chat about what’s been going on for their businesses over the last couple of months as well as the recent Kickstart Connections pop-up podcast in Ottawa at the Tirecraft Eastern Canada AGM. They also chat about the barriers to entry for businesses wanting to start a podcast, why podcasting can be an …
…
continue reading

1
Bonus Season - Ask An Entrepreneur: How Do I Market My Business?
12:55
12:55
Play later
Play later
Lists
Like
Liked
12:55Welcome to the first episode of our bonus mini season: Ask An Entrepreneur! On each episode Lucinda and Marc answer your questions about entrepreurship by sharing their own experiences - the good, the bad and the ugly. Today, they discuss how to market your business as a brand new entrepreneur, and share how they found success in raising brand awar…
…
continue reading

1
S2 Ep #5 | Kickstart Your Business in the New Year | Lessons Learned from Entrepreneurs | Setting Realistic Goals for 2024
55:09
55:09
Play later
Play later
Lists
Like
Liked
55:09It’s the last episode of the year for Kickstart Connections and host Lucy is joined by BNV Media’s Marc Boudreau to discuss the past year including how both Lucy and Marc’s businesses have grown, lessons learned from being an entrepreneur, as well as setting goals and predictions for 2024. Tune in now and we’ll see you in the new year!! Show notes:…
…
continue reading

1
S2 Ep #4 | Taking Nova Scotia Fashion to New York and Paris with Solitha Shortte
52:00
52:00
Play later
Play later
Lists
Like
Liked
52:00On the newest episode of Kickstart Connections Lucinda chats with Solitha Shortte, Founder and Creative Director of House of Soli. House of Soli encompasses Solitha's services in the fashion industry including coaching, productions and talent management. In this episode, Solitha discusses her own journey in the fashion world from the small island o…
…
continue reading

1
S2 Ep #3 | Impact Investing for All with GoParity Canada
37:48
37:48
Play later
Play later
Lists
Like
Liked
37:48On the latest episode of Kickstart Connections, Lucinda chats with Blake Bunting of GoParity Canada about their innovative platform that democratizes access to to sustainable finance. GoParity Canada connects citizens with organizations promoting projects that contribute to the United Nations' sustainable development goals. To learn more and sign u…
…
continue reading

1
S2 Ep #2 | Re-Defining the Newcomer Experience with Ritika Saraswat
57:22
57:22
Play later
Play later
Lists
Like
Liked
57:22On the latest episode of Kickstart Connections, Lucinda chats with the Founder of Re-Defined, Ritika Saraswat. Re-Defined is a non-profit organization focused on empowering people from marginalized communities, especially the BIPOC community and International Students and has helped over 30,000 people in 4 countries and 20 regions. Ritika has won s…
…
continue reading

1
S2 Ep #1 | Welcome To The New Kickstart Connections!
30:29
30:29
Play later
Play later
Lists
Like
Liked
30:29Today's episode is a VERY special one! Listen in as Lucinda, Marc and Jamie make an exciting announcement about what is next for Kickstart Connections! Learn more: WEBSITE INSTAGRAM LINKEDIN YOUTUBEBy Kickstart Connections
…
continue reading

1
Ep #20 | Turning Pain Into Purpose with Heidi Tremblay
25:47
25:47
Play later
Play later
Lists
Like
Liked
25:47Today on Kickstart Connections, Lucinda is joined in the studio by Heidi Tremblay - owner of The Grateful Baker. Heidi shares her incredibly inspiring journey to entrepreneurship and the discusses the importance of resilience in life and business. WARNING: This episode contains discussion of infant loss and grief. Learn more about The Grateful Bake…
…
continue reading

1
Ep #19 | Embracing Vulnerability with Jessica Earle
49:28
49:28
Play later
Play later
Lists
Like
Liked
49:28On the latest episode of Kickstart Connections, Lucinda chats with Jessica Earle, owner of New Leaf Occupational Therapy about her journey to entrepreneurship and how amazing things happen when we allow ourselves to be vulnerable. New Leaf Occupational Therapy is a mobile and virtual therapy practice that provides services in pediatric feeding ther…
…
continue reading

1
Ep #18 | Creating Value and Enhancing Lives with In Motion Brands
35:52
35:52
Play later
Play later
Lists
Like
Liked
35:52On the latest episode of Kickstart Connections, Lucinda is joined in the studio by Todd Richardson and James Channer, co-founders of In Motion Brands (IMB). They discuss their journey to entrepreneurship and how their experiences enable them to create value and enhance the lives of their client partners and team at IMB. In the Kickstart Spotlight t…
…
continue reading

1
Ep #17 | PART TWO: Kickstart Connections Special - Live from Wonder Women 2023
54:59
54:59
Play later
Play later
Lists
Like
Liked
54:59Welcome to part two of a special edition of Kickstart Connections - recorded live from Wonder Women 2023, hosted by Halifax Chamber of Commerce. Lucinda was joined by the BNV Media team to record a pop-up podcast from the event, and conducted a series of mini-interviews with inspiring female entrepreneurs from our local business community. Contact …
…
continue reading

1
Ep #16 | From Immigrant to Entrepreneur with Jayne Akinyi
43:00
43:00
Play later
Play later
Lists
Like
Liked
43:00On today's episode, guest Jayne Akinyi joins Lucinda in the studio for a thought provoking conversation about immigrating to Canada, becoming a socially responsible business owner and the importance of authenticity in business and in life. Jayne is the founder of Dada Dunia, an ethical virtual assistant organization that offers fair labour practice…
…
continue reading

1
Ep #15 | PART ONE: Kickstart Connections Special - Live from Wonder Women 2023
1:07:22
1:07:22
Play later
Play later
Lists
Like
Liked
1:07:22Welcome to part one of a special edition of Kickstart Connections - recorded live from Wonder Women 2023, hosted by Halifax Chamber of Commerce. Lucinda was joined by the BNV Media team to record a pop-up podcast from the event, and conducted a series of mini-interviews with inspiring female entrepreneurs from our local business community. Part 2 c…
…
continue reading

1
Ep #14 | Business Longevity and Maintaining Integrity with Scott Woodworth
35:28
35:28
Play later
Play later
Lists
Like
Liked
35:28On the latest episode of Kickstart Connections, Lucinda welcomes Scott Woodworth into the studio to share his entrepreneurial journey and discuss the foundational values of good business. Scott is the owner of Innovative Detailing, an automotive detailing and protection business located in Burnside celebrating 10 years in business in 2023. In the K…
…
continue reading

1
Ep #13 | For the Driven: A Career in Automotive with Jason Dale
37:42
37:42
Play later
Play later
Lists
Like
Liked
37:42In today's episode of Kickstart Connections, Lucinda is joined in the studio by Jason Dale, Executive Director of the Automotive Business School of Canada (ABSC). Both veterans in the industry, Lucinda and Jason discuss the wide range of career opportunities available and the exciting future of automotive retail. To learn more about the Automotive …
…
continue reading

1
Ep #12 | Neurodiversity & Entrepreneurship with Amy Harrison
44:10
44:10
Play later
Play later
Lists
Like
Liked
44:10Today, Lucinda is joined in the studio by Amy Harrison, the founder and force behind Pixels & Pieces Design - a small business that helps other business owners communicate well through their branding, with DIY friendly design. Amy is also neurodiverse and shares her journey to entrepreneurship and how neurodiversity can be a competitive advantage i…
…
continue reading

1
Ep #11 | Podcasting for Business with BNV Media
1:05:33
1:05:33
Play later
Play later
Lists
Like
Liked
1:05:33Today on Kickstart Connections, Lucinda welcomes back Marc Boudreau and Jamie Fitzpatrick from BNV Media to get their insights on leveraging podcasting and video content as part of your overall marketing strategy. Plus some exciting collaboration news! In the Kickstart Spotlight this episode is threesixfive Media and Soli Productions. You can find …
…
continue reading

1
Ep #10 | Leadership 101 with Anna Townsend
45:03
45:03
Play later
Play later
Lists
Like
Liked
45:03On today's episode of Kickstart Connections, Lucinda chats with Anna Townsend about the challenges, rewards and responsibilities of leadership. Anna is the owner of The Fitness Room, a boutique fitness studio based in Halifax where she leads a team of instructors and managers. She is a also a podcaster, wife and mother. To learn more about Anna and…
…
continue reading

1
Ep #9 | When Strategy Meets Storytelling with Ralli Marketing
50:25
50:25
Play later
Play later
Lists
Like
Liked
50:25In today's episode of Kickstart Connections, Lucinda chats with Jason Davis, Founder of Ralli Marketing. Jason has built a reputation as a professional 2ic (second in command) through his ability to connect with entrepreneurs and help them achieve their vision through sound strategies, systems and execution. He and his team at Ralli specialize in h…
…
continue reading

1
Ep #8 | High Fashion, with Compassion with The Compassionate Closet
27:03
27:03
Play later
Play later
Lists
Like
Liked
27:03Today on Kickstart Connections, Lucinda is joined in the studio by Mary McLean from The Compassionate Closet - an innovative boutique thrift store that raises important funds for Hospice Halifax. They discuss the concept of the unique social enterprise and how it supports the outstanding care givers at Hospice Halifax, and the loved ones of patient…
…
continue reading

1
Ep #7 | In Your Corner with The Halifax Chamber of Commerce
51:20
51:20
Play later
Play later
Lists
Like
Liked
51:20In this episode of Kickstart Connections, Lucinda is joined in the studio by Cindy Mann and Julia LeVernois from the Halifax Chamber of Commerce. They discuss a few of the amazing benefits and opportunities the Chamber provides for small businesses and share some tips on networking and gaining exposure for your organization. The Kickstart Spotlight…
…
continue reading

1
Ep #6 | Making a Difference Through Mentorship with Jim Wilson
40:14
40:14
Play later
Play later
Lists
Like
Liked
40:14In the latest episode of Kickstart Connections, Lucinda sits down with her own mentors: prominent Nova Scotian entrepreneur, Jim Wilson. Over the last 30+ years, Jim has been involved in numerous start-ups - including being the founder of Career Beacon in 1996. They discuss how their mentorship relationship began and Jim shares the impact of of a f…
…
continue reading

1
Ep #5 | Money Management with Rebekah Robinson Accounting
50:32
50:32
Play later
Play later
Lists
Like
Liked
50:32In the first episode of 2023, Lucinda welcomes Rebekah Robinson into the BNV studio to share her own entrepreneurship history along with her top money management tips for the year ahead. Rebekah is a CPA and owner of Rebekah Robinson Accounting. She helps businesses manage all things financial including tax obligations, financial reporting, pricing…
…
continue reading

1
Ep #4 | Overcoming Social Anxiety and Thriving Through Technology with Pepper It Marketing
47:24
47:24
Play later
Play later
Lists
Like
Liked
47:24In the final episode of 2022, Lucinda welcomes Kathy Colaiacovo, owner of Pepper It Marketing into the BNV studio. Tune in for an insightful and inspiring conversation about how she overcame debilitating social anxiety to build a seven figure marketing business. We discuss the foundations of marketing strategy and why you shouldn’t just focus on so…
…
continue reading

1
Ep #3 | Mindset Matters with Life Out Loud
1:06:42
1:06:42
Play later
Play later
Lists
Like
Liked
1:06:42In this episode, host Lucinda Underwood welcomes Martina Kelades of Life Out Loud into the studio to discuss her road to entrepreneurship and the importance of prioritizing mental health both in business and life in general. They share their personal stories of burnout, imposter syndrome, overcoming perfectionism and embracing change. In the Kickst…
…
continue reading

1
Ep #2 | Self-Belief & Balance with Mischaela Richter
51:23
51:23
Play later
Play later
Lists
Like
Liked
51:23In episode 2 of the Kickstart Connections Podcast Lucinda is joined in the studio by Mischaela Richter: a high-end hairstylist turned self-love coach who shares her story of how she finally discovered her passion. We discuss the importance of self-belief, trusting the process, and committing to lifelong learning as a business owner - all while bala…
…
continue reading

1
Ep #1 | Collaboration & Community with BNV Media
53:26
53:26
Play later
Play later
Lists
Like
Liked
53:26On the very first episode of the Kickstart Connections Podcast, host Lucinda Underwood is joined in the studio by the creative minds behind BNV Media; Marc Boudreau and Jamie Fitzpatrick. For the first time, they share the story of their journey to entrepreneurship, the lessons they’ve learned along the way and discuss the importance of collaborati…
…
continue reading
Welcome to the Kickstart Connections podcast, where we hold big conversations about all things small business. Host Lucinda Underwood will be joined in the studio by members of our local business community to tell their story and share what they've learned along the way. If you're a small business owner in Nova Scotia and would like to appear as a …
…
continue reading