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#303 Matt Kelly - He Scaled an Ecom Brand to $20M+ (Here's How)

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Manage episode 504348859 series 2838803
Content provided by Darren Lee. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Darren Lee or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Watch This NEXT: https://www.youtube.com/watch?v=HlK2P76_ZZs
Apply to Work with Voics: https://www.voics.co/schedule-youtube
Join Aura: https://www.aura-app.ai/
Guest: https://www.youtube.com/channel/UCRgqOS5NfE9KivsZ2b9QU4Q
(00:00) Preview and Intro
(02:48) Why Matt Built a Team Instead of Going Solo
(05:16) Losing Creativity as the Business Grew
(08:22) Moving to a Unit Economics Business Model
(11:50) Equity Dilution and Planning for an Exit
(13:04) How Much Do Investors Really Help?
(15:01) The Biggest Drivers Behind Spacegoods’ Growth
(16:12) Shifting from Meta Ads to Influencers and YouTube
(17:43) Founders as the Face of the Brand?
(20:58) Is Community Building Actually Worth It?
(26:56) Why E-Commerce Is Harder Than Agencies or Info Products
(30:54) The Truth About High-Ticket Dropshipping
(33:24) Three Ways to Scale an E-Commerce Brand
(33:43) Why Retail Margins Can Beat DTC
(36:16) Challenges of Expanding into the U.S. Market
(41:01) Spending £500k a Month on Ads
(46:07) Struggles with Managing a Team
(49:26) Keeping Top Talent and Avoiding Corporate Culture
(53:14) Why Matt Wants to Leave the UK

Support the show

  continue reading

Chapters

1. Scaling a Brand at Breakneck Speed (00:00:00)

2. Building a Team vs Doing Everything Yourself (00:07:20)

3. Founders, Community, and Building Cult Audiences (00:18:05)

4. E-commerce Economics and Cash Flow Realities (00:27:42)

5. Product, Channel, and Market: The Three Scaling Paths (00:33:47)

6. Acquiring Customers through Performance and Influencer Marketing (00:42:23)

7. The UK Exit: Weather, Quality of Life, and Business (00:52:15)

8. Remote Work vs Office Culture Debate (01:00:24)

305 episodes

Artwork
iconShare
 
Manage episode 504348859 series 2838803
Content provided by Darren Lee. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Darren Lee or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Watch This NEXT: https://www.youtube.com/watch?v=HlK2P76_ZZs
Apply to Work with Voics: https://www.voics.co/schedule-youtube
Join Aura: https://www.aura-app.ai/
Guest: https://www.youtube.com/channel/UCRgqOS5NfE9KivsZ2b9QU4Q
(00:00) Preview and Intro
(02:48) Why Matt Built a Team Instead of Going Solo
(05:16) Losing Creativity as the Business Grew
(08:22) Moving to a Unit Economics Business Model
(11:50) Equity Dilution and Planning for an Exit
(13:04) How Much Do Investors Really Help?
(15:01) The Biggest Drivers Behind Spacegoods’ Growth
(16:12) Shifting from Meta Ads to Influencers and YouTube
(17:43) Founders as the Face of the Brand?
(20:58) Is Community Building Actually Worth It?
(26:56) Why E-Commerce Is Harder Than Agencies or Info Products
(30:54) The Truth About High-Ticket Dropshipping
(33:24) Three Ways to Scale an E-Commerce Brand
(33:43) Why Retail Margins Can Beat DTC
(36:16) Challenges of Expanding into the U.S. Market
(41:01) Spending £500k a Month on Ads
(46:07) Struggles with Managing a Team
(49:26) Keeping Top Talent and Avoiding Corporate Culture
(53:14) Why Matt Wants to Leave the UK

Support the show

  continue reading

Chapters

1. Scaling a Brand at Breakneck Speed (00:00:00)

2. Building a Team vs Doing Everything Yourself (00:07:20)

3. Founders, Community, and Building Cult Audiences (00:18:05)

4. E-commerce Economics and Cash Flow Realities (00:27:42)

5. Product, Channel, and Market: The Three Scaling Paths (00:33:47)

6. Acquiring Customers through Performance and Influencer Marketing (00:42:23)

7. The UK Exit: Weather, Quality of Life, and Business (00:52:15)

8. Remote Work vs Office Culture Debate (01:00:24)

305 episodes

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