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#303 Matt Kelly - He Scaled an Ecom Brand to $20M+ (Here's How)
Manage episode 504348859 series 2838803
Watch This NEXT: https://www.youtube.com/watch?v=HlK2P76_ZZs
Apply to Work with Voics: https://www.voics.co/schedule-youtube
Join Aura: https://www.aura-app.ai/
Guest: https://www.youtube.com/channel/UCRgqOS5NfE9KivsZ2b9QU4Q
(00:00) Preview and Intro
(02:48) Why Matt Built a Team Instead of Going Solo
(05:16) Losing Creativity as the Business Grew
(08:22) Moving to a Unit Economics Business Model
(11:50) Equity Dilution and Planning for an Exit
(13:04) How Much Do Investors Really Help?
(15:01) The Biggest Drivers Behind Spacegoods’ Growth
(16:12) Shifting from Meta Ads to Influencers and YouTube
(17:43) Founders as the Face of the Brand?
(20:58) Is Community Building Actually Worth It?
(26:56) Why E-Commerce Is Harder Than Agencies or Info Products
(30:54) The Truth About High-Ticket Dropshipping
(33:24) Three Ways to Scale an E-Commerce Brand
(33:43) Why Retail Margins Can Beat DTC
(36:16) Challenges of Expanding into the U.S. Market
(41:01) Spending £500k a Month on Ads
(46:07) Struggles with Managing a Team
(49:26) Keeping Top Talent and Avoiding Corporate Culture
(53:14) Why Matt Wants to Leave the UK
Chapters
1. Scaling a Brand at Breakneck Speed (00:00:00)
2. Building a Team vs Doing Everything Yourself (00:07:20)
3. Founders, Community, and Building Cult Audiences (00:18:05)
4. E-commerce Economics and Cash Flow Realities (00:27:42)
5. Product, Channel, and Market: The Three Scaling Paths (00:33:47)
6. Acquiring Customers through Performance and Influencer Marketing (00:42:23)
7. The UK Exit: Weather, Quality of Life, and Business (00:52:15)
8. Remote Work vs Office Culture Debate (01:00:24)
305 episodes
Manage episode 504348859 series 2838803
Watch This NEXT: https://www.youtube.com/watch?v=HlK2P76_ZZs
Apply to Work with Voics: https://www.voics.co/schedule-youtube
Join Aura: https://www.aura-app.ai/
Guest: https://www.youtube.com/channel/UCRgqOS5NfE9KivsZ2b9QU4Q
(00:00) Preview and Intro
(02:48) Why Matt Built a Team Instead of Going Solo
(05:16) Losing Creativity as the Business Grew
(08:22) Moving to a Unit Economics Business Model
(11:50) Equity Dilution and Planning for an Exit
(13:04) How Much Do Investors Really Help?
(15:01) The Biggest Drivers Behind Spacegoods’ Growth
(16:12) Shifting from Meta Ads to Influencers and YouTube
(17:43) Founders as the Face of the Brand?
(20:58) Is Community Building Actually Worth It?
(26:56) Why E-Commerce Is Harder Than Agencies or Info Products
(30:54) The Truth About High-Ticket Dropshipping
(33:24) Three Ways to Scale an E-Commerce Brand
(33:43) Why Retail Margins Can Beat DTC
(36:16) Challenges of Expanding into the U.S. Market
(41:01) Spending £500k a Month on Ads
(46:07) Struggles with Managing a Team
(49:26) Keeping Top Talent and Avoiding Corporate Culture
(53:14) Why Matt Wants to Leave the UK
Chapters
1. Scaling a Brand at Breakneck Speed (00:00:00)
2. Building a Team vs Doing Everything Yourself (00:07:20)
3. Founders, Community, and Building Cult Audiences (00:18:05)
4. E-commerce Economics and Cash Flow Realities (00:27:42)
5. Product, Channel, and Market: The Three Scaling Paths (00:33:47)
6. Acquiring Customers through Performance and Influencer Marketing (00:42:23)
7. The UK Exit: Weather, Quality of Life, and Business (00:52:15)
8. Remote Work vs Office Culture Debate (01:00:24)
305 episodes
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