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Don't Miss Out on Customer Value Metrics When Scaling

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Manage episode 496020709 series 3420908
Content provided by Shannon Weinstein. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Shannon Weinstein or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Today, Shannon discusses how entrepreneurs and business owners can maximize their customer value by understanding and managing two crucial metrics: Customer Acquisition Cost (CAC) and Lifetime Value (LTV). Shannon breaks down how to calculate these metrics accurately and highlights the importance of maintaining a healthy ratio between them. She provides actionable insights into how to reduce CAC and increase LTV, using practical examples from various industries.

Tune in to learn how these strategies can lead to higher profitability and business growth.

What you'll hear in this episode:

[0:40] Understanding Customer Value

[1:25] Calculating Customer Acquisition Cost (CAC)

[4:15] Core Offer Profit Explained

[5:15] Lifetime Value of a Customer

[7:25] Improving Customer Value Metrics

Learn more about our CFO firm and services: https://www.keepwhatyouearn.com/

Connect with Shannon: https://www.linkedin.com/in/shannonweinstein

Watch full episodes: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ

Follow along on IG: https://www.instagram.com/shannonkweinstein/

The information contained in this podcast is intended for educational purposes only and is not individual tax advice. We love enthusiastic action, but please consult a qualified professional before implementing anything you learn.

  continue reading

817 episodes

Artwork
iconShare
 
Manage episode 496020709 series 3420908
Content provided by Shannon Weinstein. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Shannon Weinstein or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Today, Shannon discusses how entrepreneurs and business owners can maximize their customer value by understanding and managing two crucial metrics: Customer Acquisition Cost (CAC) and Lifetime Value (LTV). Shannon breaks down how to calculate these metrics accurately and highlights the importance of maintaining a healthy ratio between them. She provides actionable insights into how to reduce CAC and increase LTV, using practical examples from various industries.

Tune in to learn how these strategies can lead to higher profitability and business growth.

What you'll hear in this episode:

[0:40] Understanding Customer Value

[1:25] Calculating Customer Acquisition Cost (CAC)

[4:15] Core Offer Profit Explained

[5:15] Lifetime Value of a Customer

[7:25] Improving Customer Value Metrics

Learn more about our CFO firm and services: https://www.keepwhatyouearn.com/

Connect with Shannon: https://www.linkedin.com/in/shannonweinstein

Watch full episodes: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ

Follow along on IG: https://www.instagram.com/shannonkweinstein/

The information contained in this podcast is intended for educational purposes only and is not individual tax advice. We love enthusiastic action, but please consult a qualified professional before implementing anything you learn.

  continue reading

817 episodes

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