Best Scorp Podcasts (2025)

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Time is Money: Outdo Both 32:05

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7d ago32:05

32:05

Time managment is the theme of our second episode as hosts Austin Hankwitz and Jannese Torres talk about their strategies for maximizing the hours in a day. Then we sit down with Anna Cobb, the founder of Rejuvenation, who turned a harrowing near-death experience into a passion for healthy energy alternatives that has bloomed into a thriving busine…

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Artificial Intelligence + Human Intelligence: Outdo the Impossible 34:56

22d ago34:56

34:56

In the first episode of Season 4, hosts Austin Hankwitz and Jannese Torres sit down with Pabel Martinez who created Plurawl, an app that uses AI to help people overcome negative thoughts and remake self-care in their own words - literally. They'll talk about the power of artificial intelligence as an augment for human touch in everything from the d…

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Mind the Business: Small Business Success Stories is back for Season 4 2:16

29d ago2:16

2:16

Hey entrepreneurs! Your favorite hosts Jannese Torres (Yo Quiero Dinero & Financially Lit!) and Austin Hankwitz (Rate of Return & Rich Habits) are back for Season 4 of “Mind the Business: Small Business Success Stories", brought to you by iHeartMedia’s Ruby Studio in partnership with Intuit QuickBooks. This time around, we're diving deep with more …

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We'll Be Right Back 3:43

30d ago3:43

3:43

In today's quick episode, I'm sharing that Keep What You Earn will be taking a short holiday break — and I have some exciting updates for 2026. We're adding more listener interaction, including live call-ins and personalized financial advice. As I look back on the past four years, I'm incredibly grateful for your support and remain committed to giv…

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Making Accountability Part of Your Culture with Gina Cotner 53:26

1M ago53:26

53:26

Today, I'm joined by Gina Cotner, founder and CEO of Athena Executive Services. Gina shares her journey from executive assistant to building one of the top virtual assistant firms in the country. We talk about how to create real accountability on your team, delegate effectively, and build a business that doesn't depend on you doing everything yours…

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The Truth About IRS Audits 16:39

1M ago16:39

16:39

In this episode, I'm breaking down the fears and myths around IRS audits. I compare getting audited to getting pulled over—it feels intimidating, but it's usually not as bad as you think. I'll walk you through what really happens during an audit, how to prepare, and why good bookkeeping is your best defense. I'm also setting the record straight on …

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Your Stress-Free Guide to Year-End Financial Planning 15:55

1M ago15:55

15:55

In this episode, I'm sharing practical, tactical advice to help you manage your year-end finances with confidence. It's easy to feel rushed this time of year, but slowing down and focusing on a few key tasks can make all the difference. I walk you through three essential steps: catching up on bookkeeping, finding and securing the right tax professi…

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From Discount Spa to Respected Practice with Brooks Loughry 47:36

1M ago47:36

47:36

In this episode, I sit down with Brooks Loughry, who brings over 20 years of experience in the aesthetic medical industry. We talk about how medical spas have evolved, what it takes to stand out in such a competitive market, and why discounting your services can actually hurt your business. Brooks shares his approach to building sustainable, value-…

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Mastering Business Deductions 16:46

2M ago16:46

16:46

Today, we're talking about the world of business deductions and breaking down what they really mean for entrepreneurs and business owners. I'll walk you through what counts as a deductible expense, how deductions work, and why it's so important to be able to defend your business decisions. I'll also explain the difference between deductions and tax…

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Why Complacency Costs You 10:42

2M ago10:42

10:42

Today, I'm diving into the pitfalls of complacency in business and how it can quietly hold you back from growth. As a fractional CFO working with a variety of businesses, I've seen firsthand how important it is to track performance metrics—especially revenue by employee—to identify your top performers and the areas that need attention. I'll share p…

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Finding Your Financial Constraint with Jim Emerich 47:30

2M ago47:30

47:30

Today, I'm speaking with Jim Emerich, founder of Backbone CFO, a fractional CFO practice that specializes in supporting construction firms and manufacturers. Jim and I talk about the role data plays in making strong business decisions, and he walks me through a simplified framework he created to help identify key financial issues and constraints th…

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Think Bigger Than a Niche 14:00

2M ago14:00

14:00

In this episode, I'm breaking down the idea of industry niches and why I chose a different path for my business. Instead of narrowing my focus to a single industry, I've built success by centering on core values, and it's made all the difference. You'll hear why understanding who you serve on a deeper level (their mindset, values, and behaviors) ma…

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Cash Flow Mastery for Entrepreneurs 10:23

2M ago10:23

10:23

Today, Shannon shares tactical and actionable advice for entrepreneurs to improve their cash flow without making common mistakes. Learn the key differences between profit and cash flow, discover the importance of timing in managing your money, and understand how certain habits, like paying off credit cards too early or having a lax collection proce…

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From Fashion Apparel to Facial Franchising with Michele Henry 42:41

2M ago42:41

42:41

Shannon sits down with Michele, the founder and CEO of FACE FOUNDRIÉ. Michele shares her entrepreneurial journey from running a successful women's clothing company to tackling her hormonal acne struggles by creating FACE FOUNDRIÉ, offering accessible and high-quality skincare experiences. Learn how FACE FOUNDRIÉ's focus on customer service, communi…

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Depreciation Decoded: Avoiding Tax Traps Final 8:12

2M ago8:12

8:12

Today, Shannon breaks down the essentials of bonus depreciation and depreciation recapture: two topics every business owner should understand. She explains how these deductions really work, why they're often about tax deferral rather than elimination, and what to watch for when selling assets or a business. You'll walk away with practical insights …

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Building Wealth Without Wall Street with Joey Mure 36:14

2M ago36:14

36:14

Shannon is joined by Joey Mure, founder of Wealth Without Wall Street. Joey shares his journey of creating financial freedom by focusing on passive income and debunking the traditional notion of trading time for money. The discussion dives into sustainable and customized wealth-building strategies that are not about quick fixes but about understand…

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Fractional CFO vs. Bookkeeper - What Do I Need? 11:47

3M ago11:47

11:47

Today, Shannon dives into the crucial differences between a bookkeeper and a fractional CFO, revealing why scaling businesses should consider the latter. Shannon explains how fractional CFO services provide deeper insights, strategic decision-making, and future-focused projections that surpass what a bookkeeper or an in-house accountant can offer. …

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Do You Need a Financial Facelift? 9:59

3M ago9:59

9:59

Today, Shannon guides entrepreneurs and business owners through the challenges of financial overwhelm and decision fatigue. Shannon shares tactical and actionable advice on identifying the biggest constraints in your business, specifically focusing on cash flow management. Tune in to learn how to map out your cash flow, prioritize impactful financi…

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Why Gut-Based Marketing Doesn't Work with Ricky Shockley 37:47

3M ago37:47

37:47

Shannon is joined by Ricky Shockley, owner of Med Spa Magic Marketing and a digital marketing professional with over a decade of experience. Ricky shares valuable insights on the importance of using data-driven strategies over gut-based marketing, the challenges of local vs. national marketing, and the critical metrics every business owner should t…

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How to Build Investor-Ready Financials 13:58

3M ago13:58

13:58

Maintaining high-quality financial records for business owners is critical, especially if you're interested in selling your business. Shannon explains why you should always be prepared for potential buyout offers, shares strategies for keeping your financials in order, and emphasizes the importance of transparency and accuracy in financial reportin…

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The Hidden Cost of Complexity in $3M+ Businesses 13:45

3M ago13:45

13:45

As you scale your business past the $3-5 million revenue mark, there are complexities that arise, including increased overhead, team expansion, and the temptation to offer more products or services. Shannon emphasizes the importance of simplicity in scaling, advising business owners to standardize their offerings and create streamlined processes. T…

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High School Hobby to Vegas Merch Enterprise - How Austin Boyd Approached Business as a Young Entrepreneur 44:29

3M ago44:29

44:29

Shannon chats with Austin Boyd, the founder of Alive Print Shop. Austin shares his incredible journey from starting a custom t-shirt business in his parents' garage to growing it into a multi-million dollar enterprise over the past 17 years. They discuss the importance of humility, continuous learning, and seeking knowledge from those more experien…

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The Ultimate 5-Step Financial Framework for Medspa Owners 44:30

3M ago44:30

44:30

Shannon discusses the importance of understanding key financial metrics, such as offer profit and operating profit, and their impact on overall business health. She introduces her five-step 'Profitable Scaling Playbook' and shares practical tips for managing cash flow and optimizing customer value. Whether you're a small business owner or running a…

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Get Away from the Decimal Point 11:10

3M ago11:10

11:10

Shannon addresses common misconceptions about financial management, emphasizing the importance of focusing on macro-level decisions rather than micro-level cost-cutting. Shannon advocates for prioritizing impactful activities that drive significant business growth and encourages entrepreneurs to delegate tasks to maintain a CEO mindset. Tune in to …

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Why You Need More than Contracts to Protect Your Assets with Attorney Blake Harris 35:24

4M ago35:24

35:24

Asset protection is invaluable, especially for business owners. Shannon is joined by Blake Harris, an expert attorney specializing in offshore trusts. Dive deep into the intricacies of asset protection trusts, understand the benefits of offshore trusts in places like the Cook Islands, and why this strategy is not just for the ultra-wealthy. Discove…

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Your Most Expensive Habit 10:43

4M ago10:43

10:43

The most expensive habit for business owners is distraction. Shannon explains how distraction not only wastes valuable time but also has a compounding negative effect on your business's growth. From shiny object syndrome to direct distractions like social media, learn how to identify and manage distractions, maintain focus on your core profit engin…

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Four Ways You Might Be Stuck in Business 10:12

4M ago10:12

10:12

Shannon discusses the multifaceted role of business owners as resource allocators. She introduces a quadrant framework that helps identify where businesses stand in terms of capital and information, offering actionable advice for each scenario—whether you're capital-constrained, data-constrained, or simply overwhelmed with resources. Tune in for pr…

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Finding Your Marketing Focus with Amber Frankhuizen 38:54

4M ago38:54

38:54

Dive deep into the intersections of finance and marketing with guest Amber from AF Marketing. They explore the importance of data-driven decisions in marketing, understanding customer acquisition costs, and the lifetime value of customers. Shannon and Amber discuss the significance of consistent branding, effective use of referral programs, and the…

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Your Finance Hire - Dos and Don'ts 14:23

4M ago14:23

14:23

Today, we will address a critical pain point for businesses hitting the $5 million revenue mark: knowing when to bring your finance function in-house. Shannon discusses the drawbacks of relying solely on outsourced bookkeepers and CPAs and delves into the benefits of hiring a fractional CFO. From understanding how to lead a finance team effectively…

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Profit Sharing Options for Employees with Rob Gallaher 51:17

4M ago51:17

51:17

In this episode, Shannon dives into the transformative potential of profit sharing with expert guest Rob Gallagher. Rob, a successful business owner, shares his journey from the grueling early days of entrepreneurship to a thriving, profitable enterprise powered by a well-crafted profit sharing program. Learn the ten critical rules to structuring a…

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Meet KWYE's Newest CFO, Erica 16:15

4M ago16:15

16:15

Join Shannon, as she introduces the newest team member, Erica Barrow, to 'Keep What You Earn Co'. With a unique background in forensic accounting and military experience, Erica brings a fresh perspective to boosting client success. Discover their collaborative approach to solving financial puzzles and empowering business owners to make smarter deci…

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Luxury Travel & Perks for Business Owners with Eli Facenda 43:53

4M ago43:53

43:53

Ready to unlock a life of luxury travel without breaking the bank? In this episode, Shannon sits down with Eli Facenda, the "Eli Travel Guy," to reveal how business owners can experience bucket-list adventures, maximize credit card points, and design a business that funds your dream lifestyle. What You'll Hear: [2:00] The 3 big myths stopping entre…

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What to Expect From Your CFO with Pam Jordan 45:43

5M ago45:43

45:43

In this episode, Shannon sits down with Pam Jordan, an experienced CFO and founder of Pivot Business Group. Together, they demystify the role of a CFO, discuss the differences between CFOs, CPAs, and bookkeepers, and share actionable advice for business owners looking to scale and build enterprise value. What You'll Hear: [5:00] What is a fractiona…

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How to Create Enterprise Value for Your Business 13:17

5M ago13:17

13:17

In this episode, Shannon breaks down the essential steps to building enterprise value in your business. Whether you're planning to scale, sell, or simply want to create a more resilient and valuable company, Shannon shares practical strategies and mindset shifts to help you get there. Tune in to focus on intentional budgeting and aligning expenses …

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Why Enterprise Value is the Goal 7:24

5M ago7:24

7:24

In this episode we will dive into the final phase of the Profitable Scaling Playbook: building enterprise value. Shannon breaks down what enterprise value means and why it's crucial for scaling and ultimately selling your business. She emphasizes the importance of risk mitigation, the need for replicable and transferable operations, and how to avoi…

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Ways to Maximize Customer Value 12:47

5M ago12:47

12:47

Let's get into the concept of customer lifetime value (LTV) and its pivotal role in profitable scaling. Discover strategies to maximize customer spend, enhance retention, and improve cash flow by transitioning from reoccurring to recurring revenue models. Shannon shares actionable tips on upselling, improving customer experience, and leveraging cus…

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Don't Miss Out on Customer Value Metrics When Scaling 8:46

5M ago8:46

8:46

Today, Shannon discusses how entrepreneurs and business owners can maximize their customer value by understanding and managing two crucial metrics: Customer Acquisition Cost (CAC) and Lifetime Value (LTV). Shannon breaks down how to calculate these metrics accurately and highlights the importance of maintaining a healthy ratio between them. She pro…

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How to Unf*ck Cash Flow 13:18

5M ago13:18

13:18

Let's get into the critical topic of cash flow management for business owners. Building on the previous discussion about cash flow basics, Shannon outlines practical strategies for 'unf*cking' your cash flow, pinpointing issues of timing and blind spots. Whether you're overspending on personal expenses or mismanaging payments for loans and leases, …

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Understanding What is Breaking Your Cash Flow 10:35

5M ago10:35

10:35

In this episode Shannon takes a deep dive into the crucial distinction between profit and cash flow. Learn why cash flow is an essential tool for managing your money effectively and how to measure it accurately. Shannon breaks down how cash flow incorporates various elements beyond operational profit, including investments, debt financing, and asse…

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Keep Your Business Profitable with Strategic Cost Management 11:30

5M ago11:30

11:30

Do you understand the true importance of a solid budget? Shannon calls this your 'profit plan,' and explains how to categorize expenses into fulfillment costs, acquisition costs, and operating costs. She provides actionable strategies for ensuring your business remains profitable despite variable monthly profits. Learn how to analyze your profit an…

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A Deep Dive into Your Profitability Strategy 11:08

5M ago11:08

11:08

This episode dives deep into understanding operating profit or net profit, a metric crucial for any entrepreneur or business owner. Learn how to measure and manage your operating profit effectively, why it's essential to look at it as a percentage of sales, and how to balance acquisition costs, operating expenses, and your overall budget for sustai…

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How to Ensure Your Core Offer is Scalable 10:22

6M ago10:22

10:22

How can you ensure you're making enough on each unit sold to cover the costs of running your business? The focus is on evaluating your pricing strategy, understanding product-market fit, and considering the impact of scaling on customer affordability. Shannon offers actionable advice on reducing costs, negotiating with suppliers, and fine-tuning yo…

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Fine-Tuning Your Core Offer for Growth 9:23

6M ago9:23

9:23

Let's dive into the concept of core offer profit, which is essentially the profit derived from a specific product or service after direct costs are subtracted. She highlights the importance of understanding industry norms and calculating gross margin, providing actionable tips for both product-based and service-based businesses. Shannon also offers…

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Our Model for Scaling Profitably 15:57

6M ago15:57

15:57

In this episode Shannon introduces the Profitable Scaling Playbook, a comprehensive framework designed to help entrepreneurs and business owners build scalable, profitable businesses without costly mistakes. Shannon outlines the five core focus areas: core offer profit, operating profit, cash flow, customer value, and enterprise value. Dive deep in…

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How to Never Lose a Credit Card Dispute 12:05

6M ago12:05

12:05

In this episode, we will dive into the often-overlooked but critical topic of managing disputes and chargebacks. These financial leaks can quietly chip away at your profits if you're not prepared. Shannon is sharing tactical, actionable steps to build solid systems for handling refunds, disputes, and chargebacks with confidence. You'll hear why doc…

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Hire People Smarter Than You 11:18

6M ago11:18

11:18

Shannon shares her transformative experience at the Acquisition.com scaling workshop. She discusses the critical need for business owners to hire individuals who are smarter and more skilled in specific areas to unlock growth and enterprise value. Shannon emphasizes the importance of moving from a control-centric mindset to empowering leaders withi…

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Essential W-9 Practices for Compliance 12:03

6M ago12:03

12:03

Today's episode focuses on the significance of collecting W-9 forms from contractors and why it can save you time and avoid issues at year-end. We'll discuss the purpose of W-9s, how to effectively collect and manage them, and best practices for keeping your records organized. Ensuring you have up-to-date W-9s can streamline tax filing, prevent pen…

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Businesses I Think Are Unsellable 16:33

6M ago16:33

16:33

In this episode, I dive into the types of businesses that are typically challenging to sell. We explore why businesses built on personal brands, online courses, and creative agencies often face hurdles in creating enterprise value. I also discuss the effect of low barriers to entry, lack of proprietary intellectual property, and the impact of AI on…

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The Role of an Owner at $1M, $10M, and Beyond 10:05

6M ago10:05

10:05

In this episode, we dive into what it truly takes to scale your business to $1 million, $5 million, $10 million, and beyond. From building and relying on a capable team to evolving your role from a doer to a visionary leader, we cover the necessary steps and mindset shifts required for substantial growth. I'll also share practical advice on managin…

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When NOT to Sell Your Business 13:12

6M ago13:12

13:12

In this episode, I get into the critical topic of when not to sell your business. We'll explore various scenarios that indicate it's not the right time to exit, including emotional burnout and declining financials. I emphasize the importance of having a business that runs independently of you, and discuss the factors that can impact your business's…