Building Authentic Brands Through People and Purpose – Barry Eustance & Tracy Borreson | The Sixsess Consultancy | Be World Class 2025
In this Just Great People conversation, Barry Eustance from The Sixsess Consultancy speaks with Tracy Borreson about how authenticity, purpose, and leadership combine to create people-centred brands and stronger organisational cultures.
They explore why personal brand is not about image or visibility, but about alignment, trust, and authenticity.
When leaders and teams show up as their true selves, they strengthen engagement, drive collaboration, and build cultures that perform sustainably.
The discussion also connects with themes from the Be World Class Conference 2025 and the Be World Class community – focusing on what it means to lead with integrity, courage, and humanity in business today.
These principles mirror the PEOPLE Change Management and Leadership Framework used by The Sixsess Consultancy, where people, purpose, and performance are united through culture and leadership.
Watch now to learn:
- Why authenticity and purpose drive trust and engagement.
- How personal brand supports leadership credibility.
- How people-centred culture delivers measurable performance.
- Why leaders who focus on being real build stronger organisations.
Links:
The Sixsess Consultancy Home: https://sixsess.org/
The Sixsess Consultancy About: https://sixsess.org/about-us/
The Just Great People Podcast: https://www.youtube.com/playlist?list=PL1mLL4YkJ9LEUPsjaZwBLAjoR-h8YEXpu
Be World Class: https://be-world-class.com/
Be World Class Conference 2025: https://be-world-class.com/world-class-performance-conference-2025/
Guest website: https://www.tlbcoaching.com/
Keywords:
Personal Branding, Leadership, Organisational Culture, The Sixsess Consultancy, Tracy Borreson, Be World Class, Be World Class Conference 2025, People-Centric Leadership, Authentic Leadership, Brand Trust, Organisational Purpose, Employee Engagement, The PEOPLE Framework, Culture and Performance, Empowerment, Purpose-Driven Leadership, Human Leadership, Workplace Authenticity, Leadership Communication, Brand and Culture Alignment, Organisational Change, Leadership and TrustHow personal brand supports leadership credibility.

I hope you really enjoyed our podcast and found it to be inspiring and insightful.
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Many thanks
Kindest regards
Barry