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In this episode of Joy of the Hang, Sharon welcomes Ukrainian entrepreneur-philanthropist Yana Matviychuk — founder of the creative agency ARENA CS, the Women’s Aid International charity fund, and a driving force for business, volunteerism and humanitarian impact in wartime Ukraine. We dive into how Yana started a company with just $300, scaled it into multi-million-dollar success, pivoted into radical philanthropy during conflict, and is now helping reshape Ukraine’s economy, infrastructure and civil society. If you’re curious about business as service, leading with heart under pressure, and creating legacy that crosses borders—this conversation is a masterclass in the power of purpose.

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