In this episode of Jack Rants with Modern Bankers, Jack Hubbard sits down with bestselling author and researcher Matt Dixon to explore his latest book, The Activator Advantage. Together, they dive into the shifting world of sales and professional services, discussing why traditional rainmaking no longer guarantees success and how the "activator" mindset is transforming business development. Matt shares insights from his global study of over 3,000 partners, revealing what top performers do differently to build lasting client relationships, generate opportunities, and deliver value proactively. Sponsored by RelPro and Vertical IQ.