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Amazon Advertising Strategies: Campaign Structures

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Manage episode 440638291 series 2850225
Content provided by It's Always Day One. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by It's Always Day One or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In this episode, we dive deep into one of the most critical aspects of Amazon Advertising—campaign structure. George breaks down why having a clear, organized ad structure is essential for scaling your business and boosting ROI. From segregating individual product campaigns to managing broad, phrase, and exact match types, we cover it all.We’ll talk about:How to avoid common campaign mistakes like lumping products togetherEffective keyword segmentation and why less is moreThe power of portfol...
  continue reading

355 episodes

Artwork
iconShare
 
Manage episode 440638291 series 2850225
Content provided by It's Always Day One. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by It's Always Day One or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In this episode, we dive deep into one of the most critical aspects of Amazon Advertising—campaign structure. George breaks down why having a clear, organized ad structure is essential for scaling your business and boosting ROI. From segregating individual product campaigns to managing broad, phrase, and exact match types, we cover it all.We’ll talk about:How to avoid common campaign mistakes like lumping products togetherEffective keyword segmentation and why less is moreThe power of portfol...
  continue reading

355 episodes

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