A kiss-cam caught the CEO and HR head of Astronomer at a Coldplay concert. The clip spread like wildfire: 22,000+ articles, executive resignations, national headlines. Instead of hiding, Astronomer leaned in with a satirical ad starring Gwyneth Paltrow. What felt like a PR catastrophe turned into an unplanned brand moment.
In this video I break down
• The Coldplay kiss-cam moment that launched a viral scandal
• How Astronomer’s fast response and leadership change set the stage for recovery
• The Maximum Effort + Gwyneth Paltrow campaign that reframed the narrative
• Why reframing, speed, humor, and authenticity flipped disaster into opportunity
• Creator lessons for turning viral drama into strategy
When I look at this I see more than scandal. I see a masterclass in crisis marketing and narrative control.
Podcast 6DoS Creator Podcast
https://6doscreatorpodcast.buzzsprout...
Agency 6DoS Group
https://www.6dosgroup.co/
Email [email protected]
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