Search a title or topic

Over 20 million podcasts, powered by 

Player FM logo
Artwork

Content provided by Aia Laser Inter-Dev and Inter-Dev B2B Digital Marketing Agency. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Aia Laser Inter-Dev and Inter-Dev B2B Digital Marketing Agency or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Player FM - Podcast App
Go offline with the Player FM app!

AI in Digital Advertising Ep 21

9:14
 
Share
 

Manage episode 432427889 series 3499610
Content provided by Aia Laser Inter-Dev and Inter-Dev B2B Digital Marketing Agency. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Aia Laser Inter-Dev and Inter-Dev B2B Digital Marketing Agency or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

For information on Inter-Dev, check out our B2B digital marketing agency.
And don't miss an episode by visiting Inter-Dev's B2B Digital Marketing Podcast page.
In this episode, we dive deep into the transformative impact of Artificial Intelligence (AI) on digital advertising. Over the past few decades, digital advertising has evolved rapidly, and AI has been a key driver in this evolution. Join us as we explore ten key ways AI is revolutionizing digital advertising, from enhancing audience targeting and segmentation to optimizing real-time bidding. Discover how AI-driven technologies such as predictive analytics, dynamic creative optimization, and sentiment analysis are enabling businesses to create more personalized and effective ad campaigns.

We also discuss the crucial role of AI in ad fraud detection, helping businesses save billions of dollars by identifying and mitigating fraudulent activities in real-time. Learn how AI enhances customer insights by analyzing large datasets to uncover patterns and trends that human analysts might miss. This deeper understanding of customer behavior allows advertisers to create more effective campaigns and improve targeting, ultimately leading to better customer satisfaction and loyalty.

Whether you're a marketer, advertiser, or business owner, this episode offers valuable insights into leveraging AI for maximum impact in your advertising efforts. We'll cover practical strategies for implementing AI in your digital advertising campaigns, including defining clear objectives, selecting the right tools, and ensuring robust data management. Tune in to discover how AI can help you stay ahead of the curve in the ever-evolving world of digital advertising.

  continue reading

32 episodes

Artwork
iconShare
 
Manage episode 432427889 series 3499610
Content provided by Aia Laser Inter-Dev and Inter-Dev B2B Digital Marketing Agency. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Aia Laser Inter-Dev and Inter-Dev B2B Digital Marketing Agency or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

For information on Inter-Dev, check out our B2B digital marketing agency.
And don't miss an episode by visiting Inter-Dev's B2B Digital Marketing Podcast page.
In this episode, we dive deep into the transformative impact of Artificial Intelligence (AI) on digital advertising. Over the past few decades, digital advertising has evolved rapidly, and AI has been a key driver in this evolution. Join us as we explore ten key ways AI is revolutionizing digital advertising, from enhancing audience targeting and segmentation to optimizing real-time bidding. Discover how AI-driven technologies such as predictive analytics, dynamic creative optimization, and sentiment analysis are enabling businesses to create more personalized and effective ad campaigns.

We also discuss the crucial role of AI in ad fraud detection, helping businesses save billions of dollars by identifying and mitigating fraudulent activities in real-time. Learn how AI enhances customer insights by analyzing large datasets to uncover patterns and trends that human analysts might miss. This deeper understanding of customer behavior allows advertisers to create more effective campaigns and improve targeting, ultimately leading to better customer satisfaction and loyalty.

Whether you're a marketer, advertiser, or business owner, this episode offers valuable insights into leveraging AI for maximum impact in your advertising efforts. We'll cover practical strategies for implementing AI in your digital advertising campaigns, including defining clear objectives, selecting the right tools, and ensuring robust data management. Tune in to discover how AI can help you stay ahead of the curve in the ever-evolving world of digital advertising.

  continue reading

32 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Listen to this show while you explore
Play