Best B2b Linkedin Lead Gen Podcasts (2025)

1
Why Your Leads Aren’t Converting (and What to Do About It) 35:19

8h ago35:19

35:19

You’ve built awareness. You’ve generated demand. You’ve captured leads. So why aren’t they converting? In this episode of The Marketing Phoenix, Melissa "Rogo" Rogozinski is joined by B2B growth expert Martha MacPherson to tackle the silent killer of sales pipelines: poor lead management. Most early-stage legal tech and B2B companies pour their ene…

1
Cold Email: Lessons from Real Outbound Campaigns in 2025 49:55

2d ago49:55

49:55

#249 Cold Email | In this episode, Danielle is joined by four experts in B2B outbound: Zoe Hartsfield (Apollo), Will Allred, (Lavender), Maximus Greenwald (Warmly), and Alex Fine (Understory). Together, they dive into the good, bad, and “please don’t ever send this” of cold email strategy. Each guest brings firsthand insight from scaling outbound a…

1
The Future of B2B Buying Experiences and the Role of AI in GTM with Jaleh Rezaei 37:45

6d ago37:45

37:45

#248 Marketing Strategy | Dave sits down with Jaleh Rezaei, founder and CEO of Mutiny, the personalization platform for B2B websites. Jaleh brings a unique blend of founder perspective and deep marketing expertise from her time building go-to-market teams at VMware, Gusto, and now Mutiny. She’s on a mission to help marketers ditch the spammy, scale…

1
From MQL to SQL: Smarter Lead Gen for Legal Tech Startups 3:42

1d ago3:42

3:42

Founders, CMOs, or RevOps at legal tech startups - do you have a full pipeline but no conversions? If your pipeline is full but your sales team is still struggling, it’s time to fix the MQL-to-SQL handoff. This episode reveals the difference between MQLs and SQLs, why targeted content wins, and how smart hand-offs to sales can change the game for y…

1
The Lead Nurture Email Playbook: What Works and What Doesn’t 58:59

9d ago58:59

58:59

#247 Lead Nurturing | In this episode, Danielle is joined by Samar Owais, founder of Emails Done Right; Sheri Otto, CEO of Growth Lane Strategies; and Sofia Silva, Marketing Manager at Reachdesk. These three email experts came together for a live roast of real B2B lead nurture emails, submitted by marketers from the Exit Five community. You’ll hear…

1
Crafting Global Campaigns: How PESO Strategies Drive Revenue 30:29

3d ago30:29

30:29

Do your global marketing campaigns feel more like a game of chance than a strategic endeavor? Navigating the intricacies of Paid, Earned, Shared, and Owned (PESO) media across diverse markets can often feel overwhelming. With each region bringing its own cultural quirks and digital landscape, crafting campaigns that both resonate locally and drive …

1
Fixing the Disconnect Between Marketing and Sales with Talya Heller 41:01

13d ago41:01

41:01

#246 Sales Alignment | Danielle welcomes Talya Heller, founder of Down to a T, a B2B consultancy helping marketers turn competitive positioning into high-impact sales assets. With experience in engineering, product management, and product marketing, Talya knows how to bridge the gap between what marketing builds and what sales actually uses. Togeth…

1
From Clicks to Clients: Smart Lead Generation for B2B Tech 5:09

7d ago5:09

5:09

In this episode, host Melissa Rogozinski dives into the smart lead generation strategies that power successful B2B tech companies. From building the right B2B content marketing strategy to leveraging the full potential of your CRM system, Melissa walks you through what it really takes to turn digital engagement into revenue. You'll learn how to des…

1
B2B Outbound Best Practices: What’s Working Now with Cold Email and Paid Ads (with Alex Fine) 39:29

16d ago39:29

39:29

#245: Cold Email | Danielle Messler sits down with Alex Fine, co-founder of Understory, the agency behind some of the most effective outbound and paid strategies in B2B right now. Alex is leading the charge on a smarter approach to outbound called “Allbound”, a tightly integrated blend of outbound, paid media, and LinkedIn tactics that actually con…

1
High-Pressure CMO Roles, Avoiding Burnout, and Growing your Personal Brand with Amanda Goetz 45:33

20d ago45:33

45:33

#244: Professional Growth | Dave is joined by Amanda Goetz, a 2x founder, 3x CMO, and the author behind the popular weekly newsletter, Life's A Game. Amanda shares her expertise in personal and professional growth, brand building, and content creation. Amanda and Dave cover: How Amanda transformed her LinkedIn strategy to grow her following and eng…

1
Mastering Lead Generation for B2B Tech 4:34

15d ago4:34

4:34

In this episode of The Marketing Phoenix, host Melissa “Rogo” Rogozinski dives deep into the fundamentals of lead generation—a topic that every B2B professional needs to master. Melissa unpacks the essence of lead generation by discussing its role in turning interest into actionable business outcomes. You’ll learn how valuable content, strategic le…

1
B2B LinkedIn Ads Playbook: What Works (and What Doesn’t) in 2025 51:49

23d ago51:49

51:49

#243 Linkedin Ads | In this episode, Danielle Messler sits down with Anthony Blatner (LinkedIn ads expert and certified instructor) and Tagg Bozied (Head of Brand Awareness at Docebo and award-winning B2B campaign strategist) to dig into what actually works with B2B LinkedIn ads in 2025. These two have spent years in the trenches, building campaign…

1
The Career Pivot Playbook: Transforming Technical Expertise into Business Success 25:16

24d ago25:16

25:16

Are you considering a major career change but unsure how to leverage your existing skills in a new field? Today's guest knows exactly what that's like. After spending years as a successful civil environmental engineer in Denver, Bretta Provost found herself at a crossroads when faced with potential layoffs. Instead of staying the course, she chose …

1
The Quiet Shift: How B2B Teams are Winning Post-SEO 52:56

27d ago52:56

52:56

#242: Content Strategy | In this episode, Danielle sits down with Brendan Hufford, founder of Growth Sprints, to talk about what actually works in content and SEO today and why most B2B strategies are broken. Brendan went from high school teacher to leading content at top SaaS companies, and now helps brands move faster and build content strategies…

1
Branding in the Age of AI 52:27

22d ago52:27

52:27

In this lively and insightful interview episode of The Marketing Phoenix Podcast, host Melissa "Rogo" Rogozinski welcomes two dynamic guests, Eda Rosa, CEO of Eda Rosa LLC, and Joe Krout, founder of Joe 2.0 and creator behind Diggum Deep Mortuary. They explore how powerful, creative branding strategies can significantly enhance brand awareness and …

1
Email Marketing Breakdown: How to Cut Through the Noise in 2025 53:08

1M ago53:08

53:08

#241: Email Strategy | Email isn’t dead – it’s just changing fast. It’s still one of the few B2B marketing channels where you can actually own your audience and reach your ideal customers with the push of a button. In this session from the Ultimate Roast of B2B Emails, Danielle hosts Beth O’Malley (Founder, astral.), Jay Schwedelson (Founder, Subje…

1
Video in B2B: What Works, What Doesn’t, and Where to Start 35:09

1M ago35:09

35:09

#240: Video Strategy | In this episode, Danielle sits down with Connor Lewis, founder of Studio Lewis, to talk all things B2B video - what works, what doesn’t, and how to actually get started. Connor spent years building in-house video from the ground up before going solo. Now, he works with B2B brands on high-performing video ads and he’s here to …

1
How to Successfully Refresh Your Brand and Drive Growth 6:59

1M ago6:59

6:59

In this episode of The Marketing Phoenix Podcast, host Melissa "Rogo" Rogozinski talks about a real world brand transformation. Learn how one business successfully revitalized their brand identity, aligning their story, digital presence, and content strategy to drive growth, engagement, and measurable results! Melissa shares actionable insights int…

1
How To Measure Your Marketing Efforts (And Why Click Attribution Is Dead) 54:55

1M ago54:55

54:55

#239: Measurement | In this Exit Five live session, Dave sits down with Pranav Piyush, Co-Founder & CEO of Paramark (ex-PayPal, Dropbox, Adobe, BILL), to talk about the future of B2B marketing measurement. Spoiler alert: it’s not clicks. They break down why the old way of doing attribution doesn’t cut it anymore and why leading B2B teams are shifti…

1
Escape the B2B Content Desert: Creating Social Media That Resonates 42:47

1M ago42:47

42:47

When was the last time you genuinely enjoyed reading B2B content on social media? For most of us, our feeds are filled with product announcements, feature lists, and corporate updates that fail to capture attention or spark real conversations. If you're responsible for your company's social media, you might find yourself wondering how to break free…

1
How to Stop The Busywork in B2B Marketing (with Dmitry Shamis) 46:14

1M ago46:14

46:14

#238: Brand | In this episode, Dave sits down with Dmitry Shamis, former Head of Brand at HubSpot and now founder of Oh Snap, to talk about what brand really means in B2B and why so many teams are stuck doing busy work instead of meaningful marketing. After leading a team of 150+ creatives and scaling HubSpot’s brand across multiple products, Dmitr…

1
Boosting B2B Sales with Brand Integration 4:59

1M ago4:59

4:59

Are you expanding your B2B tech or services business through acquisitions? In this episode of The Marketing Phoenix Podcast, Melissa "Rogo" Rogozinski shares expert insights and practical strategies for successfully blending brand identities, crafting cohesive messaging, and optimizing your marketing to ensure robust growth across all your integrat…

1
B2B Doesn't Have to Be Boring with Udi Ledergor, Chief Evangelist at Gong 56:29

1M ago56:29

56:29

#237: Strategy | Udi Ledergor (former CMO, now Chief Evangelist at Gong) helped turn Gong into one of B2B’s most iconic brands—and now he’s sharing how they scaled it to a multi-billion dollar valuation. In this episode, Dave sits down with Udi to unpack lessons from building Gong’s category, brand, and marketing engine (and why B2B marketing needs…

1
The Role of Product Marketing in B2B: Strategies, Tools, and Metrics for Success 52:55

2M ago52:55

52:55

#236: Product Marketing | Product marketers are no strangers to change. Whether it’s navigating new responsibilities, proving impact to leadership, or balancing short-term wins with long-term strategy, the role is constantly evolving - and in 2025, that evolution is only accelerating. This Exit Five Live session is built to help you stay ahead. Dav…

1
How to Create Brand Awareness in 2025 4:03

1M ago4:03

4:03

Want your B2B brand to resonate deeply with your audience? In this episode of The Marketing Phoenix Podcast, host Melissa "Rogo" Rogozinski shares actionable steps and insightful tips for building effective brand awareness. Melissa breaks down the essentials of creating emotional connections, leveraging engaging online content, mastering video mark…

1
The 7 Marketing Metrics Every B2B Leader Should Report On 43:22

2M ago43:22

43:22

#235: Strategy |In this episode, Matt sits down with Aditya Vempaty, VP of Marketing at MoEngage, to talk about a topic every marketing leader has wrestled with: reporting on the right metrics. Aditya has led marketing at companies like Nutanix, Amplitude, and Synthego - and he’s learned how to build dashboards and reporting frameworks that actuall…

1
Stop Chasing Likes, Start Driving Revenue: A Social Media Wake-Up Call 47:37

2M ago47:37

47:37

Have you ever sat in a meeting where your marketing team proudly presented their latest social media metrics - the growing followers, the increasing engagement rates - only to have your sales team ask, 'But where are the qualified leads?' It's a scene playing out in B2B companies everywhere: marketing teams investing significant time and resources …

1
Mastering Messaging, Copy, and Clarity with Emma Stratton 53:10

2M ago53:10

53:10

#234: Messaging | In this episode, Dave sits down with Emma Stratton, founder of Punchy, to break down what great B2B messaging actually looks like - and how to get it right. Emma has worked with hundreds of B2B tech companies to sharpen their positioning, eliminate vague copy, and train marketing teams to write with clarity and impact. They cover …

1
What is Brand Awareness? 4:22

2M ago4:22

4:22

Do your clients truly recognize and resonate with your brand? In this foundational episode of The Marketing Phoenix Podcast, host Melissa "Rogo" Rogozinski clearly defines brand awareness and explores its vital role in driving business success, particularly within the competitive B2B tech landscape. Melissa breaks down how brand awareness extends b…

1
Inside Exit Five: How We Doubled Community Growth in Under a Year (with Matt Carnevale) 1:01:24

2M ago1:01:24

1:01:24

#233: Inside Exit Five | In this episode, Matt Carnevale (Head of Community at Exit Five) joins the team at Circle to break down how we’ve doubled Exit Five community membership and boosted engagement—all by treating Exit Five like a product. He shares our playbook: audience growth, engagement systems, how we use member feedback to shape what we bu…

1
Making AI Human: A Social Media Storyteller's Playbook 31:42

2M ago31:42

31:42

Are you struggling to explain AI technology in a way that actually connects with your audience? For B2B marketers, communicating about artificial intelligence presents a unique challenge. It's not just about explaining what the technology does—it's about making it relatable, trustworthy, and human. Many marketers find themselves caught between main…

1
Rethinking Marketing with Google’s SGE – Ep 32 9:11

2M ago9:11

9:11

For information on Inter-Dev, check out our B2B digital marketing agency. And don't miss an episode by visiting Inter-Dev's B2B Digital Marketing Podcast page. Discover how Google’s Generative Search Experience (SGE) is reshaping the marketing landscape by delivering hyper-personalized search results. In this episode, we explore the core concepts o…

1
How Marketers Can Be Better Partners with Sales (with Jen Allen-Knuth) 54:09

2M ago54:09

54:09

#232: Sales | Dave sits down with Jen Allen-Knuth, founder of DemandJen. Jen shares her insights from her 15+ years in B2B Sales, from managing a quota to building great working relationships with marketing. Jen and Dave cover: Co-creating content with Marketing and Sales that drives better customer engagement and grows your pipeline How Jen succes…

1
How Thought Leadership Generates Sales 54:11

2M ago54:11

54:11

Ever wonder how thought leadership can actually translate into measurable growth for your business? In this lively episode of The Marketing Phoenix Podcast, host Melissa "Rogo" Rogozinski sits down with Jared Correia, CEO of Red Cave Law Firm Consulting —a successful lawyer turned consultant, entrepreneur, and renowned podcaster—to unpack the true …

1
We Audited 100+ B2B Websites – Here's What We Learned (with Talia Wolf) 52:54

2M ago52:54

52:54

#230: Messaging | In this episode, Matt sits down with Talia Wolf, founder and CEO of GetUplift, to unpack what’s really wrong with most B2B websites – and how to fix it. After reviewing 100+ member-submitted sites from the Exit Five community, Talia shares what she sees over and over again: messaging that’s too focused on the product, poor design …

1
Create Compelling B2B Stories That Actually Convert 45:12

2M ago45:12

45:12

Have you ever stared at your company's social media feed and thought, 'How can I possibly make commercial construction interesting?' Maybe you're wrestling with making logistics, financial planning, or another complex B2B industry engaging on social media. You're not alone. Every day, marketers face the challenge of turning technical specifications…

1
Inside the Minds of Top CMOs: What’s Working, What’s Not, and How the CMO Role is Evolving in B2B Marketing 1:00:58

2M ago1:00:58

1:00:58

#229: Marketing Leadership | In this episode, Dave sits down with Megan Lueders (CMO at Sonatype), Ido Mart (CMO at Manychat), and Kimberly Storin (CMO at Zayo) for a live CMO panel discussion at Exit Five’s Austin marketing meetup. These marketing leaders share what’s working what’s not in B2B marketing today and how the role of the CMO is evolvin…

1
Mastering LinkedIn to Generate High-Value Clients 3:57

2M ago3:57

3:57

LinkedIn is your greatest tool for attracting high-quality leads and strategic partnerships! In this episode of The Marketing Phoenix Podcast, host Melissa "Rogo" Rogozinski shares actionable insights and her proven strategies for using LinkedIn effectively to expand your network, engage with decision-makers, and generate new client opportunities—a…

1
LinkedIn Ads & Strategy for B2B with Anthony Blatner 44:18

2M ago44:18

44:18

#228: LinkedIn Strategy | Anthony is one of the nine LinkedIn Certified Marketing Experts in North America. He’s also the Managing Director of Speedwork, a B2B LinkedIn Marketing Agency, and hosts the LinkedIn Ads Radio Podcast. He and Dave discuss LinkedIn Ad Creative & Consistent Branding Thought Leader Ads & Organic Reach Niche Audiences & Custo…

1
Mastering Digital Marketing in The Age of AI- Hosting Dana Carmiel Shterman | B2B Marketing Insider 34:15

2M ago34:15

34:15

For information on Inter-Dev, check out our B2B digital marketing agency. And don't miss an episode by visiting Inter-Dev's B2B Digital Marketing Podcast page. Join Aia Laser on the latest episode of B2B Marketing Insider as she chats with Dana Carmiel Shterman, Director of Digital Marketing at PlaxidityX, about redefining B2B digital marketing str…

1
The B2B Event Playbook: Building Revenue-Driving Events in 2025 54:05

3M ago54:05

54:05

#227: Events | In this episode, Dave hosts a live Exit Five session with Zuddl and panelists Stephanie Christensen (Event Marketing Leader) and Kristina DeBrito (Director of Strategic Events at Iterable) to break down how B2B marketers should be thinking about events in 2025. From small VIP dinners to large customer conferences, events are making a…

1
Writing Content That Clients Will Read 4:32

3M ago4:32

4:32

Learn Rogo's proven framework for crafting powerful, client-centric thought leadership content that generates engagement and drives results. Melissa reveals the critical difference between generic content and targeted thought leadership, and shares practical strategies to deeply connect with your ideal clients by addressing their unique goals and c…

1
What’s Your One Key Message? Mastering B2B Messaging & Copywriting with Diane Wiredu, Founder of Lion Words 49:46

3M ago49:46

49:46

#226: Messaging | In this episode, Dave sits down with Diane Wiredu, messaging expert and founder of Lion Words, a consultancy that helps B2B tech and SaaS companies achieve message-market fit so they can stand out, market more effectively, and sell more. Diane breaks down why most B2B messaging falls flat, how to fix it, and why messaging is more …

1
Transform Department Silos Into Revenue Growth 33:36

3M ago33:36

33:36

Are your marketing efforts feeling like they're happening in a vacuum? You know that sinking feeling when your carefully crafted campaigns don't seem to align with what sales is promising, or when product updates catch your team off guard? If you're nodding your head, you're not alone. Many B2B marketers struggle with departmental disconnects that …

1
Content, Community, and Building a 200,000+ B2B Audience with Dave 49:32

3M ago49:32

49:32

#225: Q&A with Dave | In this episode, Dave joins Ross Hudgens on Content and Conversation: Organic Growth Insights from Siege Media to break down content strategy, brand building, and why organic marketing is the foundation of great B2B marketing. Dave shares his journey from marketing leader to building Exit Five and explains why community-driven…

1
Creating A Content Strategy That Converts 6:43

3M ago6:43

6:43

Your marketing is only as strong as your understanding of your audience. In this episode of The Marketing Phoenix Podcast, host Melissa "Rogo" Rogozinski talks about how client personas should shape your content strategy, ensuring that every marketing effort speaks directly to your audience’s needs, challenges, and goals. Tune in for a real-world e…

1
How to Fix Your SEO Strategy 56:54

3M ago56:54

56:54

#224: Website Teardown | In this episode, Danielle (Head of Content at Exit Five) hosts a panel with top SEO and content marketing experts: Rita Cidre, Head of Academy at Semrush; Ross Simmonds, CEO at Foundation & Distribution.ai; and Tom Whatley, CEO of Grizzle. Together, they break down real B2B websites, exposing the biggest SEO mistakes and sh…

1
Category Creation and Market Leadership with the CMO of 1Password, Melton Littlepage 50:45

3M ago50:45

50:45

In this episode, Dave sits down with Melton Littlepage, CMO at 1Password, to discuss how he’s transforming a well-known consumer brand into a B2B category leader in cybersecurity. With decades of experience in SaaS marketing, Melton shares insights on category creation, demand generation, and the intersection of brand and product marketing—and why …

1
How Real Client Personas Drive Sales & Growth 4:33

3M ago4:33

4:33

Most businesses build Ideal Client Personas (ICPs) based on assumptions. But what if that’s the biggest mistake in your marketing strategy? In this episode of The Marketing Phoenix Podcast, host Melissa "Rogo" Rogozinski breaks down why guesswork leads to wasted marketing efforts and missed sales opportunities and how to build personas based on rea…

1
How To Build a High Converting Product Page 53:05

3M ago53:05

53:05

#222: Website Teardown | Do your product pages actually tell potential customers what they need to know—or are they just a list of features they’ll ignore? In this session from the Ultimate Roast of B2B Websites, Madhav Bhandari, Head of Marketing at Storylane, joins Robert Kaminski, Co-Founder at Fletch PMM and Dan Murphy, COO at Exit Five to tear…

Podcasts Worth a Listen

B2b Linkedin Lead Gen Podcasts

Podcasts Worth a Listen