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The podcast is proudly brought to you by Inter-Dev, an international B2B digital marketing agency. The podcast is hosted by Aia Laser, a seasoned tech advisor with a strong track record and an innovative approach, dedicated to helping businesses navigate the digital landscape. We'll bring you insightful discussions, expert advice, and the latest trends in the industry.
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Driving Demand

Akseli Matila, B2B growth expert

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Monthly
 
Actionable B2B marketing advice you can implement tomorrow. Driving Demand is for European B2B marketers who want to grow by learning from leading marketers. Hosted by Akseli Matila
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Sell Like You

Harriet Mellor

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Weekly
 
Welcome to Sell Like You, the podcast that's here to revolutionise your approach to sales. I'm Harriet Mellor, your host, Sales Coach, Consultant, Entrepreneur, and founder of Your Sales Co. Over 17 years, I've empowered hundreds of global companies, including my own, to skyrocket their revenue and qualify more leads using simple, effective strategies. In this podcast, I'll peel back the curtain on my journey from zero to generating $10 million annually, sharing how I built and sold a multi- ...
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B2B buyer behavior is changing and traditional lead generation tactics just don’t work the way they used to. Enter demand generation - a strategy that caters to the way buyers actually want to buy. Join us for interesting conversation around how to create a catalyst for growth by building your company’s demand generation engine. This podcast is for HR technology marketers and leaders – as well as any other B2B marketer that is ready to break through the clutter of a crowded market and crush ...
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Imagine that 68% of our clients leave because they feel we don’t care. Then visualize having authentic heart-based retention strategies, proven to minimize client losses, while organically generating a substantial number of loyal clients through referrals. Catch a glimpse of how Janice opens a conversation by applying her fine-tuned curiosity. Notice how genuinely interested she is in building a relationship with her guests – heart-based business owners and entrepreneurs. In mere minutes, gu ...
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The rules of growth have changed. Has your revenue engine kept up? Driving revenue has never been harder. Budgets are tighter, buying journeys are longer, and competition is fiercer. That’s why the leaders who win today aren’t relying on random acts of marketing— they’re building scalable revenue engines that align brand, demand, and sales into one system of growth. That’s exactly what you’ll learn here. Revenue Boost: A Marketing Podcast is your executive playbook for turning marketing into ...
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The A/B Test Podcast

Melissa Goodwin & Steve Schmidt

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Welcome to A/B Test, the podcast that proves experimenting isn’t just for lab coats and algorithms. We’re here to talk sales, marketing, and all the wild ideas we try (and sometimes regret) in the pursuit of better results—and bigger laughs. Think of us as your business brainstorm with a side of stand-up. Whether it’s testing email subject lines, outrageous ad copy, or just seeing how many hot sauce puns we can cram into a campaign, we’re here to entertain, educate, and maybe even inspire yo ...
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AI isn't stealing your humanity. It’s giving it back. Gunnar Hood joins me to talk about how artificial intelligence can make our work more human. He explains how AI helps you reclaim time, communicate more meaningfully, and show up with intention in business and in life. We also look at how AI tools like ChatGPT are becoming smarter, faster, and m…
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What if your competitors are using PR to drive revenue while you’re still chasing headlines?Most B2B leaders still think of PR as press releases and media mentions. But here’s the truth: companies winning today are using PR as a strategic growth lever, integrated into sales, marketing, and customer success to drive measurable revenue impact.In this…
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Presence can quietly transform how people experience your leadership. Brad Farris joined me for a powerful conversation about leadership that doesn’t rely on hustle. As a coach to agency owners and C-suite leaders, Brad helps people grow into the version of themselves their team wants to follow. He believes slowing down is the key to better results…
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Are you a go-to-market leader feeling the pressure? From demanding sales targets to navigating a crowded market, the questions are getting harder. In this episode of Sell Like You, Harriet tackles the real questions she's being asked by sales professionals every day. She provides a practical, tactical guide for those in sales and go-to-market roles…
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The future of leadership is being shaped by teenagers who are building real businesses today. This is fascinating! I had the pleasure of speaking with Jeremy Williams, Head of Coaching at Founders Path, who is helping teens grow into emotionally intelligent entrepreneurs. Through this innovative program, students aged 13 to 17 are learning AI, bloc…
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Is your team chasing growth or just chasing KPIs?In this episode of Revenue Boost: A Marketing Podcast, titled “From Mission to Metrics: How to Build a Scalable Growth Engine,” CEO Ollie James shares the unfiltered truth: without a clear mission, your GTM strategy is just noise.You’ll hear how Ollie went from RevOps and CRO roles to leading Attribu…
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Are your client relationships strong enough to earn their trust before the first pitch? Michael Haynes, a B2B market specialist, author and speaker, joins me from Sydney. He guides us on how to unpack what it truly takes to win and keep business clients today. It’s not just about being client-focused anymore—it’s about becoming buyer-centric. We ta…
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Planning your next Sales Kickoff? Before you pour budget into hype, decks, and expensive venues, ask yourself: Will this SKO actually change behavior? In this episode of Sell Like You, one of the top sales podcasts for B2B teams, Harriet breaks down what separates a gold-class SKO from the waste-of-time ones everyone forgets by Monday morning. Whet…
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Still waiting for the perfect strategy, hire, or agency to fix your growth?While you’re hesitating, someone else is testing faster, learning smarter and winning.In this episode of Revenue Boost: A Marketing Podcast, host Kerry Curran sits down with David Lorango, former head of e-comm at Forever 21 and Nick’s Ice Cream, now founder of Startup Accel…
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You don’t need a plan if you’ve got the right people in your corner. I loved this chat with Brett Trainor, who walked away from corporate life and found something even better—freedom, purpose, and a community of support. Brett shares how his journey unfolded not through strategy, but through relationships. From his first freelance gig to building t…
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Are you spending thousands on lead gen but still missing your revenue targets? This episode is a must-listen if you're in B2B tech and tired of marketing campaigns that generate noise, not pipeline. Harriet is joined by Lara Pascoe, founder of TechTent, for a no-fluff breakdown of what it really takes to build a marketing engine that drives revenue…
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Are you still posting on LinkedIn without a plan and wondering why it’s not working?If your content feels scattered, generic, or just isn’t converting, the problem isn’t your platform. It’s your strategy.In this episode of Revenue Boost: A Marketing Podcast titled “Stop Posting. Start Converting: How to Build a Strategic Content Engine,” host Kerry…
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Still leading with product features instead of customer results? You could be costing yourself more than just attention—you’re missing the trust that drives real pipeline.In this episode of Revenue Boost: A Marketing Podcast titled “From Vision to Execution: What It Really Takes to Lead Customer-Centric Marketing at Scale,” host Kerry Curran sits d…
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Need to win your next pitch fast? Discover how BrainLabs closes deals in a week—and how you can too.Most agencies overcomplicate pitches. BrainLabs does the opposite—and it’s winning them 84% of the time. In this episode of Revenue Boost: A Marketing Podcast, Kerry Curran sits down with Adam Potashnick, former COO of MediaCom and now CEO of one of …
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Great leadership starts with backstage conversations, not just center-stage charisma. I had the best time talking with Carl Walsh—award-winning actor turned business coach—about how the principles of theater can shift the way we build teams, lead people, and run companies. Carl’s path from the Royal Academy of Dramatic Arts to working at Disney and…
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Are you getting stuck in the weeds of technical jargon?In this episode, I’m tackling the biggest issue facing tech sales and marketing: turning complex, technical details into powerful conversations that close deals. This isn't about memorizing 60-page decks from a vendor. It's about being able to confidently articulate a message that resonates wit…
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Feeling the pressure to grow—but struggling to get above the line of power in your deals?You're not alone. In a market saturated with noise, generic emails, and product-first selling, the biggest threat to your revenue isn't bad outreach—it's a lack of real executive relationships.In this episode of Revenue Boost: A Marketing Podcast titled “Beyond…
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Sick of trade shows that cost a fortune but never drive real pipeline?If your events strategy feels more like a brand awareness play than a revenue engine, this episode will help you flip the script.In this episode of Revenue Boost: A Marketing Podcast titled “B2B Events That Close Deals: Strategies for Relationship-First Growth,” host Kerry Curran…
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Trade shows and events are back! But most still miss the point. If you're not walking away with real relationships and revenue potential, you're doing it wrong. Hey there, I'm Kerry Curran—B2B Revenue Growth Executive Advisor, Industry Analyst, and host of Revenue Boost: A Marketing Podcast. In this episode, Pipeline in Person: How Relationship-Fir…
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Burnout can be the wake-up call that shifts everything. I loved reconnecting with Trevor Turnbull, a long-time entrepreneur who’s done it all—from building a seven-figure agency to living off the grid in Costa Rica. We talked about what happens when business success no longer feels fulfilling and how that realization sparked a full reset. Trevor sh…
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The Campaign That Hit So Hard, We Had to Turn It Off!!Yes, this really happened. We ran an outbound campaign that delivered so many meetings, the client asked us to stop. “Please pause calls—it’s filling the calendar faster than we can handle.” In this episode, I walk you through exactly what made it work—and why most campaigns don’t. This isn’t ab…
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“It’s never been harder to be a CMO—and never more important to get it right.” Pressure is mounting for go-to-market leaders. Budgets are shrinking. Shortlists are tightening. AI is changing the game before most teams can even catch up. And yet, CMOs are expected to lead with confidence, deliver revenue, and evolve strategy—without burning out. If …
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What if your content could build real trust instead of just chasing likes? If you’ve been putting in the effort but not seeing results, Josh Spector wants to change that. He’s a content strategist, creator of For the Interested, and an expert in turning content into client relationships. Josh shares how to stop spinning your wheels with low-impact …
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Everyone’s talking about AI voice tools, automated outreach, and now… iOS call screening. And if you’re in B2B sales, it might feel like the whole world is saying: “Outbound is dead.” But here’s the thing—it’s not. What is dying? Generic outreach, offshore call center vibes, and bad sales process masked by AI. In this episode, I unpack what these c…
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“Experience equals perception. Your event is your brand in action, and every detail tells a story. If your event isn’t memorable, connected, and aligned to your goals, it’s a missed opportunity to deepen loyalty and accelerate the pipeline.” - Emily Olson Hi there, I’m Kerry Curran, B2B Revenue Growth Executive Advisor, Industry Analyst, and host o…
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You don’t need to be tech-savvy to build authentic visibility with AI. Kelly Sinclair, brand visibility coach and host of the Entrepreneur School podcast, returns to share how she’s helping entrepreneurs use AI tools without losing their human voice. We talk about time-saving strategies, keeping messaging true to your values, and how something as s…
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One of the most common things I hear from sales teams is "We just need more leads." But most of the time? That's not the real problem. The real issue is this: you're sitting on leads you never properly followed up!In this episode, I'm sharing the exact framework we used to turn post-event conversations into 17 booked meetings in 30 days — for a Saa…
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Flat or slowing revenue? Let’s fix that—fast. Revenue Boost: A Marketing Podcast gives you proven plays, sharp insights, and “steal-this-today” tactics to power your revenue engine. 🎧 Follow on Apple, Spotify, YouTube ⭐ Rate 5 stars if these insights move your metrics 📅 Fresh episodes drop often—don’t miss a pipeline-popping idea 👉 Visit revenuebas…
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"Your customer is the hero not your product. The most effective marketing tells their story, not yours. When you lead with empathy and deeply understand their challenges, desires, and identities, you create content that makes them feel seen. That’s what earns attention, trust, and loyalty especially in a world flooded with generic messaging. Great …
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You don’t need hours to build trust. You just need 15 seconds and the right words. I recently sat down with Jen Mueller, an Emmy-winning sports broadcaster and founder of Talk Sporty to Me, who’s built a career turning lightning-fast locker room chats into meaningful connections. Jen shares how her experience interviewing athletes in 15-second wind…
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Flat or slowing revenue? Let’s fix that—fast. Revenue Boost: A Marketing Podcast gives you proven plays, sharp insights, and “steal-this-today” tactics to power your revenue engine. 🎧 Follow on Apple, Spotify, YouTube ⭐ Rate 5 stars if these insights move your metrics 📅 Fresh episodes drop often—don’t miss a pipeline-popping idea 👉 Visit revenuebas…
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Are you underestimating culture as a growth driver? Too many leaders still see it as “soft.” But when trust breaks, retention falls, productivity slows, and your best people quietly start planning their exits. The truth is: culture is infrastructure. It fuels resilience, engagement, and results. And in today’s climate of AI disruption, budget cuts,…
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Your story isn’t fluff. It’s the foundation of trust, connection, and business growth. Renee Lynn Frojo, brand storyteller and founder of A Good Reputation, shares this and more with me in this episode. Renee helps purpose-driven entrepreneurs discover the power in their personal stories and how to use them as a business strategy. We explored how t…
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If you want to create content that truly resonates, start by listening. Your audience is already telling you what they care about—you just need to ask the right questions and use their answers to fuel smarter, more personalized marketing. That's a quote from Rachael Bassey and a sneak peek at today's episode. Hi there, I'm Kerry Curran—B2B revenue-…
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“Visibility in the age of AI isn't just about ranking anymore—it's about being understood, trusted, and retrievable by the machines your buyers now rely on. These engines extract only the most relevant chunks of content to answer the query. And if your message isn't structured clearly or consistent across channels, you risk being invisible.” That's…
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“Digital out-of-home is where attention lives. It's unskippable, brand-safe, and contextually relevant—right when and where people are most engaged. If your brand isn't showing up in high-dwell environments, you're missing a powerful and measurable way to connect.” That's a quote from Peter Schofield, VP of Partnerships at Atmosphere TV, and a snea…
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The parts of you you’ve been hiding might be the key to your boldest moves yet. I had the pleasure of talking with Danielle Mohr and Shelby Eloria, the women behind Black Sheep Co, about something we don’t talk about enough—the relationship we have with ourselves. We dug into what it means to reclaim your voice, rediscover your identity, and stop s…
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The Year of No: How Saying No 10X’d My Sales, Energy, and Clarity What if the secret to your next level of sales growth... was saying no? In this episode, I share how The Year of No became a turning point in my business. If you’re feeling overbooked, underpaid, or out of alignment, it’s probably not your offer — it’s your boundaries. You’ll learn m…
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Fractional leaders aren’t here for job security—we’re here to build legacies. We remove the internal angst that clouds big decisions. We’re not protecting titles or playing politics. We’re focused on what drives transformation, growth, and lasting impact. Hi there, I’m Kerry Curran, B2B Revenue Growth Executive Advisor, Industry Analyst, and host o…
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What if talking about money felt more like connection than conflict? My guest today, Sloan Wilkins, brings a calm, thoughtful approach to something that often feels heavy—money. Drawing from his own experience with childhood financial loss and a long career in banking, Sloan shares how mindfulness and intention can reshape the way we manage, talk a…
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Speed wins deals — but only if you do it right. If leads are slipping through the cracks, it's probably not your pitch — it’s your response time. In this episode of Sell Like You, I’m diving into one of the simplest but most deadly advantages in sales: responsiveness. Not “get-it-done-in-5-minutes” fast, but intentional speed — the kind that builds…
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In this episode of The A/B Test Podcast with Steve and Melissa, we dive deep into the social platforms we've been testing relentlessly—Facebook, Instagram, YouTube, and LinkedIn. From why intent data is flawed to what’s actually driving results on Meta, we break down strategies, surprises, and lessons from the front lines of digital marketing. Whet…
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“If your team's still selling features, your packaging is broken. Most CEOs focus on scaling sales, but they overlook pricing and packaging as core revenue levers. When your pricing aligns with the value you deliver, value-based selling becomes second nature, discounting drops, and revenue growth accelerates. You don't need a new product—you need a…
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Sometimes the simplest changes make the biggest impact—and that’s exactly what Kris Jones shows us in this episode. She breaks down the power of storytelling in a way that instantly makes you rethink your website, your LinkedIn profile, and how you're connecting with clients. It's not about you; it’s about the story you're inviting your clients int…
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$1.4 million in pipeline. 6 weeks. 3 partners. That’s the impact of a structured channel sales sprint — and in this episode of Sell Like You, I’m sharing exactly how we did it. Alongside Netskope, we partnered with three handpicked integrators to build pipeline fast. No fluff. Just a clear process, targeted outreach, and tailored messaging designed…
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“You can't scale on bad data. If marketers don't learn to be data stewards and systems thinkers, no amount of AI or automation will save them.” That's a quote from Kim Tran and a sneak peek at today's episode. Welcome to Revenue Boost, A Marketing Podcast—the show where growth-minded business leaders learn how to turn marketing into a measurable re…
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Let’s be real. Scaling a business while parenting isn’t easy, but, believe it or not, it is possible when you create it on your own terms. Kym Insana didn’t start out trying to build an agency, she just wanted a life that worked for her and her family. What happened next was a business that grew from word-of-mouth relationships, smart strategy, and…
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From Clicks to Clients: The Full Funnel Formula That Guarantees Leads We’ve been running this behind the scenes for a while — but now, we’re breaking it down. In this episode of Sell Like You, Jordan’s back, and we’re pulling back the curtain on our Sales & Marketing as a Service model, aka the Full Funnel Formula. It started as a workshop. Now it’…
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Marketers don't need more data—they need smarter data. When you unify your first-party customer data and layer it with predictive AI, you move from generic messaging to precise, revenue-driving actions. Whether it’s suppressing low-propensity audiences, expanding high-value segments, or optimizing media efficiency, organized data is the engine that…
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“It’s not just about getting a deal closed. It’s about aligning on shared goals, making sure we’re solving the right problem, and ensuring we can actually scale together. That upfront rigor means faster onboarding, better results, and long-term partnerships that last.” That’s a quote from Lee Aho and a sneak peek at today’s episode. Welcome to Reve…
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