It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Mostafa El-Bermawy on the concept of #CX Filter Bubbles + the linkage between politics & #CX
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Manage episode 190421065 series 1078581
Content provided by InspireCast Customer Experience Podcast and Quadient - Mirza Baig. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by InspireCast Customer Experience Podcast and Quadient - Mirza Baig or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
There are two topics you never discuss, we'll we're going to discuss one of them anyways: Politics.... But, what is the connection between politics and Customer Experience you may ask? This time round, the InspireCast features special guest Mostafa El-Bermawy, a startup growth and marketing strategist, who has worked with some of the biggest brands around: American Express, P&G and Ford Motors plus is a regular tech contributor for Wired magazine and BBC Arabia. Mostafa posits that our world view (as seen recently in campaign elections is being "filtered" by Facebook and Google.... The impact on Customer Experience is also undeniable - so tune-in and listen to the entire podcast to understand just how does a filter bubble tunnel-vision your brand's CX approach.
…
continue reading
6 episodes
MP3•Episode home
Manage episode 190421065 series 1078581
Content provided by InspireCast Customer Experience Podcast and Quadient - Mirza Baig. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by InspireCast Customer Experience Podcast and Quadient - Mirza Baig or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
There are two topics you never discuss, we'll we're going to discuss one of them anyways: Politics.... But, what is the connection between politics and Customer Experience you may ask? This time round, the InspireCast features special guest Mostafa El-Bermawy, a startup growth and marketing strategist, who has worked with some of the biggest brands around: American Express, P&G and Ford Motors plus is a regular tech contributor for Wired magazine and BBC Arabia. Mostafa posits that our world view (as seen recently in campaign elections is being "filtered" by Facebook and Google.... The impact on Customer Experience is also undeniable - so tune-in and listen to the entire podcast to understand just how does a filter bubble tunnel-vision your brand's CX approach.
…
continue reading
6 episodes
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