This podcast episode features a detailed interview with Matt Scord, the founder of The Grotto, a custom menswear brand. Hosted by Kyle and Brandon on "Inside the Hive," the conversation explores Matt's journey from working in finance to starting his entrepreneurial venture. They delve into his business strategy, the challenges of scaling a custom clothing business, and his insights on the importance of location and customer acquisition. Matt shares his experience with self-funding, business expansion, and the pivot during COVID-19, emphasizing the value of physical locations over online presence and detailing his experiences with real estate investments for his business locations.