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From Likes to Leads: TikTok vs. Facebook vs. Google Ads for Your Photo Studio

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Manage episode 493555618 series 3656710
Content provided by Reed Hansen. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Reed Hansen or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this video, we’ll break down how choosing the right ad mix—TikTok, Facebook, and Google Ads—helps your photography business capture awareness, nurture leads, and close bookings without chasing vanity metrics. Whether you’re a boutique portrait studio or a full-service wedding photographer, this is for you if you’re ready to scale up your marketing and sales the smart way.

💡 What You’ll Learn:
Platform Roles & Stats – Why TikTok builds buzz, Facebook warms leads, and Google converts high-intent searchers
Real-World Examples – How a studio booked 8 mini-sessions on TikTok and doubled lead gen on Facebook
Data-Driven Best Practices – From CPM targets to CPC thresholds, plus A/B testing frameworks for continuous optimization

👉 Key Highlights:
TikTok: 1.2B users, 95 min/day watch time, 1–2% click→booking rates
Facebook: $0.97 avg. CPC, 12% click-to-reservation on carousel lead ads
Google: 5.6B searches/day, 4–6% conversion on targeted search + Performance Max

📈 At MarketSurge, we help you turn ad spend into a predictable pipeline—using real data, not gut feel—to fill your calendar month after month.

🧠 Want to talk strategy or see it in action?
🎯 Book your 15-minute Value or Free Coffee Call:
https://link.marketsurge.io/widget/bookings/15minutevalueorfreecoffee

🔗 Useful Links
🌐 Website: https://marketsurge.io
📘 Facebook Page: https://www.facebook.com/profile.php?id=100035121171654
💼 LinkedIn: https://www.linkedin.com/company/marketsurgeio
🐦 X / Twitter: https://x.com/marketsurging
🎙️ Podcast: https://marketsurge.transistor.fm/

© 2025 MarketSurge. All rights reserved.

  continue reading

30 episodes

Artwork
iconShare
 
Manage episode 493555618 series 3656710
Content provided by Reed Hansen. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Reed Hansen or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this video, we’ll break down how choosing the right ad mix—TikTok, Facebook, and Google Ads—helps your photography business capture awareness, nurture leads, and close bookings without chasing vanity metrics. Whether you’re a boutique portrait studio or a full-service wedding photographer, this is for you if you’re ready to scale up your marketing and sales the smart way.

💡 What You’ll Learn:
Platform Roles & Stats – Why TikTok builds buzz, Facebook warms leads, and Google converts high-intent searchers
Real-World Examples – How a studio booked 8 mini-sessions on TikTok and doubled lead gen on Facebook
Data-Driven Best Practices – From CPM targets to CPC thresholds, plus A/B testing frameworks for continuous optimization

👉 Key Highlights:
TikTok: 1.2B users, 95 min/day watch time, 1–2% click→booking rates
Facebook: $0.97 avg. CPC, 12% click-to-reservation on carousel lead ads
Google: 5.6B searches/day, 4–6% conversion on targeted search + Performance Max

📈 At MarketSurge, we help you turn ad spend into a predictable pipeline—using real data, not gut feel—to fill your calendar month after month.

🧠 Want to talk strategy or see it in action?
🎯 Book your 15-minute Value or Free Coffee Call:
https://link.marketsurge.io/widget/bookings/15minutevalueorfreecoffee

🔗 Useful Links
🌐 Website: https://marketsurge.io
📘 Facebook Page: https://www.facebook.com/profile.php?id=100035121171654
💼 LinkedIn: https://www.linkedin.com/company/marketsurgeio
🐦 X / Twitter: https://x.com/marketsurging
🎙️ Podcast: https://marketsurge.transistor.fm/

© 2025 MarketSurge. All rights reserved.

  continue reading

30 episodes

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