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Use The Mail to Make More Money and Convert Leads into Clients | 823
Manage episode 485727911 series 2834919
In this episode of The Inside BS Show, Dave Lorenzo reveals two powerful and low-tech tools that can dramatically increase your connection rate with prospects: a monthly newsletter and handwritten note cards. He explains how these simple mail-based methods create familiarity, build trust, and ultimately make your outreach more effective.
If you're in sales or you lead a team of professionals who need to build relationships, this episode delivers tactical value you can implement today.
Key Topics Discussed:
- Why cold calling fails and how direct mail creates context
- The anatomy of a successful monthly newsletter
- How to make your message stick with repetition and physical presence
- Why handwritten note cards are a secret weapon for client loyalty and referrals
- A proven system: Send a newsletter monthly, a handwritten note quarterly, and call monthly
Real-World Examples:
- Ben Williams, a lawyer from Rosenberg & Estis, uses a monthly legal newsletter with success stories, deadlines, and educational content to stay top of mind with clients and prospects.
- Dave demonstrates the power of a handwritten thank-you note and shares five reasons this old-school tactic drives results.
Call to Action:
Use mail to stand out. Here’s your action plan:
- Create and send a printed newsletter every month.
- Write four handwritten notes a year to each key client or referral source.
- Call once a month.
If you do this for a year, your prospecting results will improve dramatically.
Links and Resources:
- 📬 Subscribe via Email: GetInsideBS.com
- 🎧 Listen on Spotify: Inside BS Show on Spotify
- 🎧 Listen on Apple Podcasts: Inside BS Show on Apple Podcasts
- 📞 Call Us: (305) 692-5531
Want to grow your business with relationship-driven outreach? Share this episode with a teammate or fellow entrepreneur.
822 episodes
Manage episode 485727911 series 2834919
In this episode of The Inside BS Show, Dave Lorenzo reveals two powerful and low-tech tools that can dramatically increase your connection rate with prospects: a monthly newsletter and handwritten note cards. He explains how these simple mail-based methods create familiarity, build trust, and ultimately make your outreach more effective.
If you're in sales or you lead a team of professionals who need to build relationships, this episode delivers tactical value you can implement today.
Key Topics Discussed:
- Why cold calling fails and how direct mail creates context
- The anatomy of a successful monthly newsletter
- How to make your message stick with repetition and physical presence
- Why handwritten note cards are a secret weapon for client loyalty and referrals
- A proven system: Send a newsletter monthly, a handwritten note quarterly, and call monthly
Real-World Examples:
- Ben Williams, a lawyer from Rosenberg & Estis, uses a monthly legal newsletter with success stories, deadlines, and educational content to stay top of mind with clients and prospects.
- Dave demonstrates the power of a handwritten thank-you note and shares five reasons this old-school tactic drives results.
Call to Action:
Use mail to stand out. Here’s your action plan:
- Create and send a printed newsletter every month.
- Write four handwritten notes a year to each key client or referral source.
- Call once a month.
If you do this for a year, your prospecting results will improve dramatically.
Links and Resources:
- 📬 Subscribe via Email: GetInsideBS.com
- 🎧 Listen on Spotify: Inside BS Show on Spotify
- 🎧 Listen on Apple Podcasts: Inside BS Show on Apple Podcasts
- 📞 Call Us: (305) 692-5531
Want to grow your business with relationship-driven outreach? Share this episode with a teammate or fellow entrepreneur.
822 episodes
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