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Use The Mail to Make More Money and Convert Leads into Clients | 823

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Manage episode 485727911 series 2834919
Content provided by Dave Lorenzo. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dave Lorenzo or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode of The Inside BS Show, Dave Lorenzo reveals two powerful and low-tech tools that can dramatically increase your connection rate with prospects: a monthly newsletter and handwritten note cards. He explains how these simple mail-based methods create familiarity, build trust, and ultimately make your outreach more effective.

If you're in sales or you lead a team of professionals who need to build relationships, this episode delivers tactical value you can implement today.

Key Topics Discussed:

  • Why cold calling fails and how direct mail creates context
  • The anatomy of a successful monthly newsletter
  • How to make your message stick with repetition and physical presence
  • Why handwritten note cards are a secret weapon for client loyalty and referrals
  • A proven system: Send a newsletter monthly, a handwritten note quarterly, and call monthly

Real-World Examples:

  • Ben Williams, a lawyer from Rosenberg & Estis, uses a monthly legal newsletter with success stories, deadlines, and educational content to stay top of mind with clients and prospects.
  • Dave demonstrates the power of a handwritten thank-you note and shares five reasons this old-school tactic drives results.

Call to Action:

Use mail to stand out. Here’s your action plan:

  1. Create and send a printed newsletter every month.
  2. Write four handwritten notes a year to each key client or referral source.
  3. Call once a month.

If you do this for a year, your prospecting results will improve dramatically.

Links and Resources:

Want to grow your business with relationship-driven outreach? Share this episode with a teammate or fellow entrepreneur.

  continue reading

822 episodes

Artwork
iconShare
 
Manage episode 485727911 series 2834919
Content provided by Dave Lorenzo. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dave Lorenzo or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode of The Inside BS Show, Dave Lorenzo reveals two powerful and low-tech tools that can dramatically increase your connection rate with prospects: a monthly newsletter and handwritten note cards. He explains how these simple mail-based methods create familiarity, build trust, and ultimately make your outreach more effective.

If you're in sales or you lead a team of professionals who need to build relationships, this episode delivers tactical value you can implement today.

Key Topics Discussed:

  • Why cold calling fails and how direct mail creates context
  • The anatomy of a successful monthly newsletter
  • How to make your message stick with repetition and physical presence
  • Why handwritten note cards are a secret weapon for client loyalty and referrals
  • A proven system: Send a newsletter monthly, a handwritten note quarterly, and call monthly

Real-World Examples:

  • Ben Williams, a lawyer from Rosenberg & Estis, uses a monthly legal newsletter with success stories, deadlines, and educational content to stay top of mind with clients and prospects.
  • Dave demonstrates the power of a handwritten thank-you note and shares five reasons this old-school tactic drives results.

Call to Action:

Use mail to stand out. Here’s your action plan:

  1. Create and send a printed newsletter every month.
  2. Write four handwritten notes a year to each key client or referral source.
  3. Call once a month.

If you do this for a year, your prospecting results will improve dramatically.

Links and Resources:

Want to grow your business with relationship-driven outreach? Share this episode with a teammate or fellow entrepreneur.

  continue reading

822 episodes

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