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Stop Talking About Fees and Start Talking About Investment | 899

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Manage episode 500194482 series 2834919
Content provided by Dave Lorenzo. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dave Lorenzo or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

On this episode of The Inside BS Show, Dave Lorenzo explains why you must stop talking about “fees” and start talking about “investment.” He breaks down the four elements that drive client decisions and shows how changing your language can transform your relationships, influence prospects, and close more deals.

Key Topics Discussed:

  • Why “investment” is more powerful than “fee” in sales conversations
  • The four pillars that convert prospects into clients: outcome/ROI, product, service, and engagement experience
  • How emotional return on investment drives consumer decisions
  • Case studies, testimonials, and references as tools for credibility
  • Product as the vehicle to deliver the desired result
  • How service quality shapes client trust and loyalty
  • Designing an engagement experience that creates lifelong advocates

Links and Resources:

Call to Action:

Stop framing your value in terms of cost. Start talking about the investment your clients are making in outcomes, relationships, and peace of mind. Adopt this mindset shift today to build trust, deepen client loyalty, and grow your business.

  continue reading

901 episodes

Artwork
iconShare
 
Manage episode 500194482 series 2834919
Content provided by Dave Lorenzo. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dave Lorenzo or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

On this episode of The Inside BS Show, Dave Lorenzo explains why you must stop talking about “fees” and start talking about “investment.” He breaks down the four elements that drive client decisions and shows how changing your language can transform your relationships, influence prospects, and close more deals.

Key Topics Discussed:

  • Why “investment” is more powerful than “fee” in sales conversations
  • The four pillars that convert prospects into clients: outcome/ROI, product, service, and engagement experience
  • How emotional return on investment drives consumer decisions
  • Case studies, testimonials, and references as tools for credibility
  • Product as the vehicle to deliver the desired result
  • How service quality shapes client trust and loyalty
  • Designing an engagement experience that creates lifelong advocates

Links and Resources:

Call to Action:

Stop framing your value in terms of cost. Start talking about the investment your clients are making in outcomes, relationships, and peace of mind. Adopt this mindset shift today to build trust, deepen client loyalty, and grow your business.

  continue reading

901 episodes

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