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13d ago 37:49

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On this episode of The Inside BS Show, Dave Lorenzo interviews commercial insurance specialist Jonathan Mayotte of Thornton Powell. Jonathan shares how he transitioned from a radio career to insurance, and how he’s successfully grown his book of business in a crowded industry. He discusses the power of relationship-building, standing out by asking the right questions, and using local community involvement (like chambers of commerce) to build long-term business connections. The episode is packed with insights for professionals looking to differentiate themselves, start from scratch, and build valuable networks.

What You’ll Discover Today:

How Jonathan transitioned from radio to commercial insurance
Why being yourself is your best sales strategy
The role of community involvement in business development
How to uncover insurance gaps and win over prospects
Why building a network is a long-term game
How to avoid “desperation breath” in sales
Ways to start meaningful conversations with business owners

Key Topics Discussed:

Leveraging chambers of commerce and networking groups like BNI and ProVisors
How to approach cold outreach with valuable information
Using workers comp expiration data for strategic outreach
The importance of educating clients on cyber liability
Balancing client service and new business development
Jonathan’s ideal clients: restaurants/bars, professional services, and trade contractors
The industries that are more challenging, like long-haul trucking
His top three lessons: be patient with networking, celebrate small wins, and don’t be afraid to fail

Call to Action:
Want to grow your business like a pro? Start by downloading your free business development plan at RevenueRoadmapGuide.com. Want to speak to Jonathan? Call him directly at (217) 649-4714.

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#Entrepreneur #Business #Dave Lorenzo #Strategy #Marketing #IT Management