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Welcome to ’Innovation Unleashed,’ Listrak’s official podcast diving into cutting-edge marketing technology. Hosted by industry experts and thought leaders, each episode takes you on a journey through the intricate landscape of email, SMS, push, and Identity Resolution—all seamlessly integrated into a unified platform. From personalized messaging to data-driven insights, discover how Listrak helps you exceed goals and stay ahead of the competition. Tune in to gain a deeper understanding of t ...
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Data Signals: A Deep Dive into Listrak’s 2025 Cross-Channel Benchmark Report
21:32
21:32
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21:32
In this episode, we take a deep dive into Listrak’s 2025 Cross-Channel Benchmark Report, providing expert analysis of the data and the insights behind it. Jake and Allie discuss trends in send volume, channel performance, and campaign successes, highlighting how these factors are driving smarter engagement, revenue, and loyalty. They also reveal in…
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Navigating 2025: Consumer Trends, Loyalty Evolution, and Omnichannel Innovation
19:35
19:35
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19:35
In the first episode of Listrak’s Innovation Unleashed for 2025, Jake and Allie break down the key insights from Listrak’s latest client survey and share predictions for the year ahead. They discuss how brands are adapting to evolving consumer behavior, the shift toward hyper-personalized marketing strategies, and the transformation of loyalty prog…
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2024 BFCM Holiday Recap: Performance – Tidbits – Trends – Predictions
27:07
27:07
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27:07
Listrak’s own Jake Pasini and Allie Naughton dive into “The Cyber Five” performance as reported from Listrak’s platform data to uncover key insights and trends. Hear performance highlights such as revenue trends, channel performance, and vertical-specific growth. How advanced AI enhanced the customer experience, and boosted conversions and revenue …
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Partner Spotlight with Ross Kramer, Listrak CEO & Allan Levy, Alchemy Worx CEO
30:26
30:26
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30:26
In this edition of Innovation Unleashed, Listrak’s CEO, Ross Kramer, and Alchemy Worx CEO, Allan Levy, dive deep into the future of cross-channel digital marketing, emphasizing the power of testing, data unification, and segmentation. Allan shares insights on how his agency optimizes customer engagement through tailored email and SMS strategies, an…
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Partner Spotlight with Ross Kramer, Listrak CEO & Jake Schmidt, Structured CEO
15:51
15:51
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15:51
In this episode of Innovation Unleashed, Listrak CEO Ross Kramer and Jake Schmidt, CEO of Structured Agency, explore the evolving ecommerce landscape, from iOS updates to the rise of TikTok’s organic reach. They discuss key topics such as how brands can optimize email deliverability, leveraging Listrak’s tools for personalized marketing, and tappin…
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Fireside Chat with Ross Kramer, Listrak CEO & Jamie Elden, Listrak CRO
21:42
21:42
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21:42
Join us for a special edition podcast featuring a fireside chat with Ross Kramer, CEO and founder of Listrak, and Jamie Elden, Listrak's CRO. In this engaging interview, they explore Listrak's nearly 24-year journey to becoming one of America's leading Marcom companies. Discover insights into Listrak's innovative approach to email, SMS, and push no…
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Special Edition: Turbocharge Growth with Listrak’s GXP Unleashed
17:22
17:22
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17:22
Join us for an exciting dive into the latest innovations from the Listrak Growth Xcelerator Platform (GXP). Discover how GXP is revolutionizing customer engagement and revenue growth with cutting-edge strategies and tactics. From a 5-7X increase in triggered revenue to over 100% subscriber growth, see how our innovative pop-ups, personalized websit…
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Partner Spotlight: Listrak + Extole Unleashed!
23:42
23:42
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23:42
In this episode of Listrak's "Innovations Unleashed," we dive deep into the world of loyalty and referral marketing with Vince Riggio, Director of Partnerships at Extole. Vince shares his insights from over a decade in the industry, discussing strategies to drive customer acquisition and maximize lifetime value. Learn how Extole's approach helps re…
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Client Spotlight: Listrak + Hat Club Unleashed!
35:25
35:25
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35:25
In the latest episode of Listrak’s Innovation Unleashed, Jason Edwards, Head of Marketing & eComm at the Hat Club, reveals how they've capitalized on Listrak's platform to double their revenue from email campaigns and nearly triple revenue from automations in just one year. With a commitment to self-expression and a deep appreciation for headwear a…
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Client Spotlight: Listrak + Movado Unleashed!
30:26
30:26
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30:26
Tune in for an engaging interview with Margot Grinberg, President of the Movado Brand and SVP of Ecomm for the Movado Group. Discover how Movado leverages data-driven strategies, personalized marketing, and a multi-channel approach to engage diverse consumer segments across its portfolio of brands. From luxury timepieces to cutting-edge designs, di…
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Shopify + Listrak + The Maze Group Unleashed!
23:55
23:55
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23:55
Nick Thomson, Head of Partnerships at The Maze Group, joins Leah Beitler, VP of Partnerships & Ecosystem at Listrak, to explore the evolving landscape of e-commerce, with a focus on Shopify. They examine innovations such as Shopify's Extensibility, highlighting its advantages such as improved security, speed, and effortless integration of additiona…
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Listrak's Cross-Channel Benchmarks Unleashed & Shoptalk Anticipation
27:15
27:15
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27:15
Listrak's Cross-Channel Benchmarks have dropped! Hear our experts discuss the report – revealing insights, opportunities, and trends to watch to shape your strategy in 2024. Plus, Listrak’s gearing up for #Shoptalk2024 and discussing expectations for the event, including the omnipresence of AI.By Listrak
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Join us for a special episode as Listrak CEO, Ross Kramer, unveils LISTRAK NEXT – a sneak peek into the next-gen Listrak platform and its transformative roadmap.By Listrak
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A quick ‘Cyber 5’ performance review, including SMS record breaking holiday success. What’s to come with our next-gen platform and how it will empower you: Behavioral Campaigns; Shopify+ enhanced integration; The future of Push NotificationsBy Listrak
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Segmentation and Targeting is Unleashed: Sneak a peek at the next-gen Listrak platform - Build and use segments for all your channels in a single platform - See the updates to Buyer Preference, Contact Behavior, and Product Behaviors - Plus Unified Contacts and Segment ManagementBy Listrak
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A lively discussion about: The terms CDP, CRM, and marketing platform – Why data silos are bad – Right message, right time, right channel – How marketers can stress less – And MOREBy Listrak
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