The daily drama of money and work from the BBC.
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POV: Organic and Paid Social (blended)
Manage episode 473160915 series 1980359
Content provided by Adam Brown. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Adam Brown or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
On this episode, I talk about not segregating out organic and paid social, and really having a more holistic approach to your social media strategy.
NOTe:
- The social media landscape has evolved significantly, and platform algorithms no longer distribute organic content the way they once did.
- Organic reach continues to decline across platforms as algorithms prioritize content from personal connections and paid placements.
- Relying solely on organic data does not paint the full picture, as many posts don’t reach a significant portion of our audience without paid support.
- To accurately assess performance and make strategic decisions, it’s essential to analyze organic and paid metrics together.
684 episodes
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Manage episode 473160915 series 1980359
Content provided by Adam Brown. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Adam Brown or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
On this episode, I talk about not segregating out organic and paid social, and really having a more holistic approach to your social media strategy.
NOTe:
- The social media landscape has evolved significantly, and platform algorithms no longer distribute organic content the way they once did.
- Organic reach continues to decline across platforms as algorithms prioritize content from personal connections and paid placements.
- Relying solely on organic data does not paint the full picture, as many posts don’t reach a significant portion of our audience without paid support.
- To accurately assess performance and make strategic decisions, it’s essential to analyze organic and paid metrics together.
684 episodes
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Similar to Inner Sircle
The daily drama of money and work from the BBC.
…
continue reading
News and views on business and the world of personal finance. Plus the very latest from the financial markets around the globe
…
continue reading
Whatever your business conundrum, there’s a TED Talk for that—whether you want to learn how to land that promotion, set smart goals, undo injustice at work, or unlock the next big innovation. Every Monday, host Modupe Akinola of Columbia Business School presents the most powerful and surprising ideas that illuminate the business world. After the talk, you'll get a mini-lesson from Modupe on how to apply the ideas in your own life. Because business evolves every day, and our ideas about it sh ...
…
continue reading
The definitive business podcast from the BBC. Each week, the BBC's Evan Davis is joined by bosses, entrepreneurs and industry experts, to lift the lid on how their businesses work, and what it’s like to be in charge. They discuss a big issue, a big challenge, or a big question facing their industry. From managing AI to managing millennials, from supermarkets to supercharging a new product. And our guests will share their stories of success and failure along the way. Podcasts are published ev ...
…
continue reading
The latest business and finance news from around the world, on the BBC.
…
continue reading
Every weekday, host Kai Ryssdal helps you make sense of the day's business and economic news — no econ degree or finance background required. "Marketplace" takes you beyond the numbers, bringing you context. Our team of reporters all over the world speak with CEOs, policymakers and regular people just trying to get by.
…
continue reading
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Go offline with the Player FM app!
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