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Lia Haberman: When To Adopt and When to Abandon a Channel - March 2025

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Manage episode 473105484 series 1980359
Content provided by Adam Brown. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Adam Brown or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

On this episode, I break down Lia Haberman's: When To Adopt and When to Abandon a Channel - March 2025
Exploring New Platforms

  • First step: Download the app, create an account, and explore its functionality.

  • Understanding a platform is different from committing to creating and maintaining content.

Two Approaches to Adopting a Channel

[1] Reactive Method (Not Ideal)

  • Many social media managers feel pressured to adopt new platforms due to external influences.

  • Common scenario: A company executive reads about a new platform and asks why the brand isn’t on it.

  • Leads to rushed decisions without a strategy.

  • Simply having a presence on a platform is not a valid goal.

  • Constantly chasing new platforms can lead to:

    • Burnout

    • Reduced content quality

    • Mental health concerns

[2] Strategic Method (Recommended Approach)

  • Creating an account should be the last step, not the first.

  • Strategic adoption aligns with:

    • Organizational goals

    • Audience needs

    • Available resources

Key Questions to Consider Before Adopting a New Platform

  1. Understand Your Goals – Does the platform help achieve business objectives?

  2. Know the Audience – Research platform culture, user behavior, and preferences.

  3. Content Fit – Can content be adapted naturally to the platform?

  4. Examine Resources – Can the team sustain consistent, high-quality content?

  5. Evaluate Competitors & Peers – Are industry leaders seeing success on the platform?

  6. Develop a Content Management Plan – Ensures consistency and engagement.

  7. Track Progress – Regularly assess performance and adjust strategy as needed.

Conclusion

  • A thoughtful strategy prevents wasted effort and resources.

  • If a platform isn’t delivering results, reallocate efforts to more impactful channels.

  continue reading

692 episodes

Artwork
iconShare
 
Manage episode 473105484 series 1980359
Content provided by Adam Brown. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Adam Brown or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

On this episode, I break down Lia Haberman's: When To Adopt and When to Abandon a Channel - March 2025
Exploring New Platforms

  • First step: Download the app, create an account, and explore its functionality.

  • Understanding a platform is different from committing to creating and maintaining content.

Two Approaches to Adopting a Channel

[1] Reactive Method (Not Ideal)

  • Many social media managers feel pressured to adopt new platforms due to external influences.

  • Common scenario: A company executive reads about a new platform and asks why the brand isn’t on it.

  • Leads to rushed decisions without a strategy.

  • Simply having a presence on a platform is not a valid goal.

  • Constantly chasing new platforms can lead to:

    • Burnout

    • Reduced content quality

    • Mental health concerns

[2] Strategic Method (Recommended Approach)

  • Creating an account should be the last step, not the first.

  • Strategic adoption aligns with:

    • Organizational goals

    • Audience needs

    • Available resources

Key Questions to Consider Before Adopting a New Platform

  1. Understand Your Goals – Does the platform help achieve business objectives?

  2. Know the Audience – Research platform culture, user behavior, and preferences.

  3. Content Fit – Can content be adapted naturally to the platform?

  4. Examine Resources – Can the team sustain consistent, high-quality content?

  5. Evaluate Competitors & Peers – Are industry leaders seeing success on the platform?

  6. Develop a Content Management Plan – Ensures consistency and engagement.

  7. Track Progress – Regularly assess performance and adjust strategy as needed.

Conclusion

  • A thoughtful strategy prevents wasted effort and resources.

  • If a platform isn’t delivering results, reallocate efforts to more impactful channels.

  continue reading

692 episodes

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