The daily drama of money and work from the BBC.
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POV: Importance of Community Management
Manage episode 520302913 series 1980359
Content provided by Adam Brown. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Adam Brown or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Today, I want to talk about something that sounds too simple to matter — but the data says otherwise. Replying to your comments.
At Sircle, we always say that community management is the most important — though maybe the least sexy — part of any social media strategy.
And now, the numbers back that up. According to Buffer’s latest engagement study, replying to comments can increase engagement anywhere from 5% to 42%, depending on the platform.
I want to zero in on one of those platforms today: Instagram.
Buffer analyzed over 700,000 Instagram posts from nearly 70,000 profiles, and the finding was crystal clear. When creators or brands reply to their comments, their posts perform better — by about 21% on average.
The study controlled for things like account size, audience niche, and even whether a post had comments at all.
When you engage back, your posts outperform your usual baseline.
I think this is one of those moments where the data just reinforces what good social media managers already know: If you want engagement, do engagement.
It’s not about tricking the algorithm or replying with emojis just to check a box. It’s about showing up — making your audience feel seen and heard.
That one reply might spark another comment, which signals activity to Instagram, which bumps your post in the feed, which gets you in front of more people.
And here’s the best part — this isn’t just true on Instagram.
Buffer found the same trend across multiple platforms — Threads, LinkedIn, Facebook, and X — each one showing an engagement lift when creators replied to comments.
If you want to see the full breakdown by platform, check out Buffer’s engagement report.
So next time you post something, don’t just wait for the likes to roll in — jump into the comments. Because that one small action could boost your engagement by 21% — and probably a lot more in terms of community trust and connection.
And this is something our Social Media Managers at Sircle Media already do every day — in fact, they execute community management three times a day, per platform, to make sure no comment goes unanswered.
689 episodes
Share
Manage episode 520302913 series 1980359
Content provided by Adam Brown. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Adam Brown or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Today, I want to talk about something that sounds too simple to matter — but the data says otherwise. Replying to your comments.
At Sircle, we always say that community management is the most important — though maybe the least sexy — part of any social media strategy.
And now, the numbers back that up. According to Buffer’s latest engagement study, replying to comments can increase engagement anywhere from 5% to 42%, depending on the platform.
I want to zero in on one of those platforms today: Instagram.
Buffer analyzed over 700,000 Instagram posts from nearly 70,000 profiles, and the finding was crystal clear. When creators or brands reply to their comments, their posts perform better — by about 21% on average.
The study controlled for things like account size, audience niche, and even whether a post had comments at all.
When you engage back, your posts outperform your usual baseline.
I think this is one of those moments where the data just reinforces what good social media managers already know: If you want engagement, do engagement.
It’s not about tricking the algorithm or replying with emojis just to check a box. It’s about showing up — making your audience feel seen and heard.
That one reply might spark another comment, which signals activity to Instagram, which bumps your post in the feed, which gets you in front of more people.
And here’s the best part — this isn’t just true on Instagram.
Buffer found the same trend across multiple platforms — Threads, LinkedIn, Facebook, and X — each one showing an engagement lift when creators replied to comments.
If you want to see the full breakdown by platform, check out Buffer’s engagement report.
So next time you post something, don’t just wait for the likes to roll in — jump into the comments. Because that one small action could boost your engagement by 21% — and probably a lot more in terms of community trust and connection.
And this is something our Social Media Managers at Sircle Media already do every day — in fact, they execute community management three times a day, per platform, to make sure no comment goes unanswered.
689 episodes
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Similar to Inner Sircle
The daily drama of money and work from the BBC.
…
continue reading
News and views on business and the world of personal finance. Plus the very latest from the financial markets around the globe
…
continue reading
Whatever your business conundrum, there’s a TED Talk for that—whether you want to learn how to land that promotion, set smart goals, undo injustice at work, or unlock the next big innovation. Every Monday, host Modupe Akinola of Columbia Business School presents the most powerful and surprising ideas that illuminate the business world. After the talk, you'll get a mini-lesson from Modupe on how to apply the ideas in your own life. Because business evolves every day, and our ideas about it sh ...
…
continue reading
The definitive business podcast from the BBC. Each week, the BBC's Evan Davis is joined by bosses, entrepreneurs and industry experts, to lift the lid on how their businesses work, and what it’s like to be in charge. They discuss a big issue, a big challenge, or a big question facing their industry. From managing AI to managing millennials, from supermarkets to supercharging a new product. And our guests will share their stories of success and failure along the way. Podcasts are published ev ...
…
continue reading
The latest business and finance news from around the world, on the BBC.
…
continue reading
Every weekday, host Kai Ryssdal helps you make sense of the day's business and economic news — no econ degree or finance background required. "Marketplace" takes you beyond the numbers, bringing you context. Our team of reporters all over the world speak with CEOs, policymakers and regular people just trying to get by.
…
continue reading
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