The daily drama of money and work from the BBC.
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Instagram’s brand-new UI update
Manage episode 516161440 series 1980359
Content provided by Adam Brown. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Adam Brown or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Today I’m here to talk about Instagram’s brand-new UI update — here’s what you need to know
Instagram is rolling out a new interface that rearranges the bottom navigation bar — with Reels now in the second tab and DMs in the third, allowing users to swipe between them. The goal is to make the app revolve around its most-used features: Reels and direct messages.
Instagram chief Adam Mosseri confirmed this will roll out to all users soon, noting that usage data shows Reels and DMs dominate time spent on the app. In fact, Reels now make up 50% of all time on Instagram, and video watch time is up 20% year-over-year.
This update signals Instagram’s continued shift toward a TikTok-style, video-first experience, and tests are already underway where users open directly to the Reels feed.
The impact for marketers?
Expect more emphasis on Reels and Stories as primary engagement drivers.
The main feed may see less visibility, though it still serves as a valuable profile touchpoint.
Brands should prioritize Reels and Stories for discovery and engagement, while using static posts for brand consistency.
In short, Instagram is officially trying to center its experience around Reels and DMs — making short-form video and direct connection the core focus of the platform.
690 episodes
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Manage episode 516161440 series 1980359
Content provided by Adam Brown. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Adam Brown or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Today I’m here to talk about Instagram’s brand-new UI update — here’s what you need to know
Instagram is rolling out a new interface that rearranges the bottom navigation bar — with Reels now in the second tab and DMs in the third, allowing users to swipe between them. The goal is to make the app revolve around its most-used features: Reels and direct messages.
Instagram chief Adam Mosseri confirmed this will roll out to all users soon, noting that usage data shows Reels and DMs dominate time spent on the app. In fact, Reels now make up 50% of all time on Instagram, and video watch time is up 20% year-over-year.
This update signals Instagram’s continued shift toward a TikTok-style, video-first experience, and tests are already underway where users open directly to the Reels feed.
The impact for marketers?
Expect more emphasis on Reels and Stories as primary engagement drivers.
The main feed may see less visibility, though it still serves as a valuable profile touchpoint.
Brands should prioritize Reels and Stories for discovery and engagement, while using static posts for brand consistency.
In short, Instagram is officially trying to center its experience around Reels and DMs — making short-form video and direct connection the core focus of the platform.
690 episodes
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Similar to Inner Sircle
The daily drama of money and work from the BBC.
…
continue reading
News and views on business and the world of personal finance. Plus the very latest from the financial markets around the globe
…
continue reading
Whatever your business conundrum, there’s a TED Talk for that—whether you want to learn how to land that promotion, set smart goals, undo injustice at work, or unlock the next big innovation. Every Monday, host Modupe Akinola of Columbia Business School presents the most powerful and surprising ideas that illuminate the business world. After the talk, you'll get a mini-lesson from Modupe on how to apply the ideas in your own life. Because business evolves every day, and our ideas about it sh ...
…
continue reading
The definitive business podcast from the BBC. Each week, the BBC's Evan Davis is joined by bosses, entrepreneurs and industry experts, to lift the lid on how their businesses work, and what it’s like to be in charge. They discuss a big issue, a big challenge, or a big question facing their industry. From managing AI to managing millennials, from supermarkets to supercharging a new product. And our guests will share their stories of success and failure along the way. Podcasts are published ev ...
…
continue reading
The latest business and finance news from around the world, on the BBC.
…
continue reading
Every weekday, host Kai Ryssdal helps you make sense of the day's business and economic news — no econ degree or finance background required. "Marketplace" takes you beyond the numbers, bringing you context. Our team of reporters all over the world speak with CEOs, policymakers and regular people just trying to get by.
…
continue reading
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