In this episode of Inner Peace, Better Health, host Shreya sits down with Don Markland, CEO of Accountability Now and author of The 4Cs of Accountability, to explore how true accountability can lead to greater inner peace and clarity. Don shares powerful insights about shifting the perception of accountability from punishment to empowerment, and how this mindset reduces stress, strengthens integrity, and improves both personal and professional outcomes. He also walks listeners through his Four Cs framework, explains how to handle failure without fear, and discusses the role of accountability in the rapidly evolving age of AI.

This conversation is a must-listen for leaders, entrepreneurs, and anyone ready to find calm through purposeful action.

Don Markland is a global business coach, leadership expert, and CEO of Accountability Now. Known for transforming organizations through structure, clarity, and discipline, Don helps leaders turn ambition into consistent, sustainable success. He is also an executive coach, Forbes AI Council member, and the creator of the 4Cs of Accountability framework.

• Accountability is about integrity and owning both good and bad choices, not punishment.

• The 4Cs framework: Critique success, Correct failure, Celebrate growth, and Crush mediocrity.

• Fear and lack of perspective are the biggest drivers of stress and indecision.

• Accountability always begins with oneself and requires letting go of ego.

• Embracing failure as part of growth can significantly reduce anxiety and perfectionism.

• Morning routines act as a daily reset for mental clarity—make them personal and sustainable.

• AI and automation should be embraced as tools to enhance, not replace, human accountability and connection.

• Instagram: https://www.instagram.com/executivecoach.don/

• Coaching Platform: https://accountabilitynow.net/

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