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Ep 402 - Making Sense of Game Marketing Attribution with Matthias Mirlach
MP3•Episode home
Manage episode 483814387 series 2314985
Content provided by RenGen Media, Andrew Pappas, and Game Marketing Strategist. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by RenGen Media, Andrew Pappas, and Game Marketing Strategist or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Attribution often feels like a black box for indie devs, but ignoring it can cost you time, money, and momentum. In this episode, we break down what attribution really is, why it matters, and how small teams can start tracking what counts while learning how to avoid misleading metrics, balance data with creative instincts, and make smarter marketing decisions that actually move the needle. Episode Shownotes Link:
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209 episodes
Ep 402 - Making Sense of Game Marketing Attribution with Matthias Mirlach
Indie Game Movement - The podcast about the business and marketing of indie games.
MP3•Episode home
Manage episode 483814387 series 2314985
Content provided by RenGen Media, Andrew Pappas, and Game Marketing Strategist. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by RenGen Media, Andrew Pappas, and Game Marketing Strategist or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Attribution often feels like a black box for indie devs, but ignoring it can cost you time, money, and momentum. In this episode, we break down what attribution really is, why it matters, and how small teams can start tracking what counts while learning how to avoid misleading metrics, balance data with creative instincts, and make smarter marketing decisions that actually move the needle. Episode Shownotes Link:
…
continue reading
209 episodes
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