They've found it! Hours of research and hundreds of clicks on Google spam links have led to the beginning. Farrah has found what we believe is the source text. A pseudo ethnography by a economist and a cultural commentator published in 2000. The ur text is (appropriately) called Millennials Rising. Farrah and Adam discuss the book and its background and attempt to track the sources cited within for clues to an earlier text.

In The Demo, a podcast about how stories of groups are created, subverted and destroyed. On the first season, we pursue the origins of the Millennial Myth. Farrah Bostic is the founder and Head of Research & Strategy of, The Difference Engine, a strategic insights consultancy focused on helping business leaders make decisions. Adam Pierno, author and brand consultant and managing director of brand strategy at Arizona State University. Our host is voiced by Eliza, a robot created by Murf.ai.

Music by 0megaMan under the Creative Commons license. Learn more and find research and supporting materials at inthedemopodcast.com

Show outline (which is generated by another robot; Otter.ai)

0:02 Introductions

7:27 Sources and background from Millennials Rising

14:08 How did you go from being one of the directors of the Capitol Steps to co-author of these books about generations?

20:24 Influence on Steve Bannon

26:50 Baby on board

32:29 The dark cloud that hovers over the world.

35:30 Millennials are going to be great consumers, right?

42:09 Who are we talking about when we describe that lived reality?

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