Best Adam Pierno and Farrah Bostic Podcasts (2025)

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BEST OF: Why We Do This 1:03:14

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11M ago1:03:14

1:03:14

We're taking a short break so we wanted to share this Best Of In the Demo podcast episode with you. This episode first aired June 13, 2024. We've been having a great time for 30+ episodes complaining about bad research, reporting, and punditry (and book-writing) about generational narratives. Who doesn't love-to-hate a good "Millennials killed some…

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BEST OF: Mediated Sex with Katy Coduto, PhD 1:07:34

12M ago1:07:34

1:07:34

We're taking a short break so we wanted to share this Best Of In the Demo podcast episode with you. This episode first aired August 31, 2024. The story about Millennials and dating is all about apps, sexting and ghosting - the habits of the toxically online. But it’s not all toxic - it can help people discover how to be intimate and confident in th…

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BEST OF: Who Owns the 90s? with Rob Harvilla 1:05:01

12M ago1:05:01

1:05:01

We're taking a short break so we wanted to share this Best Of In the Demo podcast episode with you. This episode first aired on April 18, 2024. The nostalgia and ownership that younger generations feel toward the music and culture of the 90s is fascinating. In this episode of In The Demo, Farrah and her guest Rob Harvilla, host of the 60 Songs that…

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BEST OF: Generations Are Culture, with Anne Helen Petersen 1:11:55

1y ago1:11:55

1:11:55

We're taking a short break so we wanted to share this Best Of In the Demo podcast episode with you. This episode first aired on May 16, 2024. Millennials are reframing their generational identity as they enter homeownership and parenthood, but broken systems remain. Nostalgia for a pre-internet era offers an escape, and reflects a yearning for IRL …

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BEST OF: Why Pew Stepped Away from Generations, with Kim Parker 1:01:40

1y ago1:01:40

1:01:40

We're taking a short break so we wanted to share this Best Of In the Demo podcast episode with you. This episode first aired on July 18, 2023. BREAKING (kidding, sort of). In late May, Pew Research announced they would "only do generational analysis when we have historical data that allows us to compare generations at similar stages of life" after …

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BEST OF: The Quote That Started the Myth 35:09

1y ago35:09

35:09

We're taking a short break so we wanted to share this Best Of In the Demo podcast episode with you. This episode first aired February 9, 2023. In this episode, Farrah and Adam look more closely at the beginnings of the Millennial Myth, literally the opening quote of Millennials Rising. We discuss how much of the myth hangs on one short quote writte…

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We Have to Talk About Jean, Part 2 1:11:27

1y ago1:11:27

1:11:27

Generational stereotypes and the flaws in popular research on Millennials and Gen Z are dissected, revealing how cherry-picked data and misleading interpretations shape public perception. In this episode of In The Demo, we continue our deep dive into the work of Jean Twenge, questioning some of her methods as well as biases in her research on gener…

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We Have To Talk About Jean, Part 1 1:04:04

1y ago1:04:04

1:04:04

Millennials Rising may have kicked off the race to define the Millennial generation, but one author in particular has become the singular thought leader among commentators, researchers, and others: Jean Twenge. Her books iGen and Generations helped her move from toiling in academic obscurity to shaping the discourse. In this episode of In the Demo,…

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Wasted with Further&Further 53:12

1y ago53:12

53:12

Gen Z is far more complex and resourceful than popular stereotypes suggest — intimate conversations with young people show us how they're navigating an increasingly challenging world. Their attitudes towards work, creativity, and personal fulfillment tell us a lot about how this generation is forging its path. In this episode of In the Demo, host A…

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Why We Do This 1:02:40

1y ago1:02:40

1:02:40

We've been having a great time for 30+ episodes complaining about bad research, reporting, and punditry (and book-writing) about generational narratives. Who doesn't love-to-hate a good "Millennials killed some industry" story? But there are real stakes here, for how companies hire employees, invest resources, and plan marketing campaigns; for poli…

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It's the Phones 1:05:10

1+ y ago1:05:10

1:05:10

Social media and smartphones are causing an epidemic of mental illness and anxiety among Gen Z, according to some prominent thinkers - but are these sweeping claims backed by evidence? Maybe the answer is: it's complicated, and jumping to simplistic conclusions is at best useless and at worst, dangerous. In this episode, we talk about recent discus…

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Generations are Culture with Anne Helen Petersen 1:11:22

1+ y ago1:11:22

1:11:22

Millennials are reframing their generational identity as they enter homeownership and parenthood, but broken systems remain. Nostalgia for a pre-internet era offers an escape, and reflects a yearning for IRL experiences and human connection in an automated and mediated world. Anne Helen Petersen, author and cultural critic, joins host Farrah Bostic…

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Generational Slang with Rebecca Jennings 1:08:37

1+ y ago1:08:37

1:08:37

Preconceived notions and media narratives have warped perceptions of social media and internet culture, shaping misleading stories about generations. A critical look beyond the headlines reveals the complex realities of how people of all ages engage with online platforms in nuanced ways. Farrah Bostic and Adam Pierno welcome Rebecca Jennings, a rep…

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Who Owns the 90s? with Rob Harvilla 1:04:28

1+ y ago1:04:28

1:04:28

The nostalgia and ownership that younger generations feel toward the music and culture of the 90s is fascinating. In this episode of In The Demo, Farrah and her guest Rob Harvilla, host of the 60 Songs that Explain the '90s podcast, explore why the decade holds such a powerful allure for those who never experienced it firsthand. They discuss what a…

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Meet Gen Alpha 1:15:00

1+ y ago1:15:00

1:15:00

Growing impatience with generational stereotyping has sparked a critical reexamination of how we categorize and analyze age cohorts. Despite Generation Alpha still being born, that won't stop consultants and pundits from making sweeping predictions about who they will be and laying out dubious prescriptions for how they should be raised. By scrutin…

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The Demographic Cliff 51:45

1+ y ago51:45

51:45

The demographic cliff - a controversial idea that declining population growth will trigger economic disaster. But is it real or just sensationalized clickbait pushed by those with an agenda? Investment advisor Harry Dent popularized demographic cliff fears in the mid-2000s to sell his financial advice (and a book, of course). From there, it became …

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Quiet Quitting 1:08:55

1+ y ago1:08:55

1:08:55

When the Millennials came of age to enter the workforce (which took nearly 15 years) the media was awash in headlines about how to cater to this powerful new generation. Today, the headlines have turned to Gen Z. Farrah and Adam go deeper than the headlines to reveal that the story is still about Millennials. Reminiscent of the treatment of Gen X, …

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Clash of Segmentations 1:15:59

1+ y ago1:15:59

1:15:59

In this episode, Farrah and Adam discuss the role and effectiveness of strategy in advertising, including how connected it needs to be to cultural trends, consumer insights, and business realities. And then - they take a deep dive into an article by Richard Huntington in WARC, "The Future of Strategy 2023: Marketing is in desperate need of a realit…

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A Word From Our Sponsors 1:01:06

1+ y ago1:01:06

1:01:06

The best advertising reveals something you’ve thought for a long time about a product, service or its users (or yourself!) and presents in an unexpected way. Either for a laugh or some emotional response. Today, we’re seeing advertisers take broad stereotypes of generational segmentations and paste them directly into ads. The results are, um, not g…

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Millennial Perennials 1:00:15

1+ y ago1:00:15

1:00:15

Adam and Farrah commence a new season, and in the spirit of the new year, take a look at recent Millennial headlines and found that... nothing has changed, and nothing ever will. Links: Jodie Foster on Gen Z The ironic reason Gen Z are ageing faster than millennials — Metro The Plastic Surgery Trend Gen X, Millennials, & Gen Z All Agree On — The Zo…

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BONUS: Cross Tabs 1:00:42

1+ y ago1:00:42

1:00:42

A special drop in our feed - the inaugural episode of Farrah's new show Cross Tabs, released on Iowa's GOP Caucus day, January 15, 2024. Host Farrah Bostic (In the Demo Podcast, The Difference Engine) and pal Paul Soldera (Equation Research), set the table for what Cross Tabs is all about: demystifying what polls are and how they work. Mentioned li…

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S1E21 - Millennials Paid Attention with Faris Yakob 1:05:43

2y ago1:05:43

1:05:43

Our special guest for our final episode of the year is our good friend Faris Yakob. He and his wife Rosie are the force behind the consultancy Genius Steals, a nomadic strategic and creative consultancy. Faris is also the author of a book about how advertising works through the lens of the concept of attention. It's called, Paid Attention which is …

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Let's give thanks 2:08

2y ago2:08

2:08

We are taking this Thursday off for Thanksgiving, sorry to our non-American listeners! We will be back with one more episode in December before pausing to work on Season 2, which is already under way. Please rate and review us on Apple Podcasts or your podcast app of choice. You can email us with questions or thoughts - adam@inthedemopodcast and fa…

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S1E20: The Newly Olds 1:14:42

2y ago1:14:42

1:14:42

Is your generation your identity? What happens when your actual life starts to veer away from the story of your life? In this episode, we take a look at the way some members of the Millennial generation are starting to experience a mid-life identity crisis as they realize that they did in fact become married, home-owning, parenting adults with reti…

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S1E19 - Is Millennial Intimacy Going to Save Us? 46:16

2y ago46:16

46:16

Adam and Farrah regroup to discuss what they've learned from past episodes featuring Cindy Gallop, Katy Coduto PhD, and Cristen Dalessandro PhD (find them in the feed!!) about Millennial sex, dating, and intimacy. You know, the stuff you have to deal with before you even get to worrying about whether they're getting married on time and having enoug…

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S1E18: Intimate Inequalities with Cristen Dalessandro 1:06:21

2y ago1:06:21

1:06:21

Our third installment in a series of episodes exploring the part in between hookup culture on college campuses, and "failure to launch" narratives about Millennials living at home instead of getting married and starting families: those years when you're an adult, working, and figuring out what you want in a relationship (if you even want one). In p…

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S1E17: Extremely Online with Taylor Lorenz 43:32

2y ago43:32

43:32

We're joined by Taylor Lorenz, author of Extremely Online: The Untold Story of Fame, Influence, and Power on the Internet to talk about how she had a front-row seat to many of the changes in media, memes, and Millennials over the course of her career from tabloid blogger to feature reporter for The Washington Post. We talk about the role of social …

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S1E16: Book Club! The Selfie Vote by Kristen Soltis Anderson 1:12:57

2y ago1:12:57

1:12:57

We started with headlines from the New York Post and other extremely online publications and our research overall has shifted heavily into the journalistic media narrative arc that has been assigned to Millennials; a group we’re not even sure we would say exists. Now we decided we need to read the most visible and influential books over the past 20…

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S1E15: Mediated Sex with Katy Coduto, PhD 1:07:00

2y ago1:07:00

1:07:00

The story about Millennials and dating is all about apps, sexting and ghosting - the habits of the toxically online. But it’s not all toxic - it can help people discover how to be intimate and confident in their romantic relationships. Still, real concerns about privacy and security abound. We sat down with Katy Coduto, PhD, an assistant professor …

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S1E14 - The (Millennial) Social Sex Revolution, with Cindy Gallop 56:24

2y ago56:24

56:24

We're starting a mini-series on intimacy. First up, Cindy Gallop is the founder and CEO of Make Love Not Porn. They are pro-sex pro-porn Pro-knowing the difference. It's her personal experience with Millennial lovers that opened her eyes to the challenges they were faced with in relationships. Intimacy has been pushed out of culture, and replaced w…

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S1E13: The flattening with Benish Shah 55:15

2y ago55:15

55:15

Generalizations can be damaging. In this episode, Benish Shah joins us for a conversation about how marketers, in an attempt to simplify the huge Millennial consumer group, over-simplified them en masse. She looks at how power structures are shaped, people on the margins are held there and others are pushed there by the narrative perpetuated to mak…

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S1E12 - Breaking news in demographics with Kim Parker, Pew Research 1:01:06

2y ago1:01:06

1:01:06

BREAKING (kidding, sort of). In late May, Pew Research announced they would "only do generational analysis when we have historical data that allows us to compare generations at similar stages of life" after a year-long analysis of their own approach to reporting on differences by generations, and the overall landscape of such content and reporting.…

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S1E11 Looking at the narrative with Christina Blacken 1:15:19

2y ago1:15:19

1:15:19

The Millennial Myth was created in the late 1990's to help provide context about the coming juggernaut of a generation. As with most stories about huge groups, the narrative held on to broad generalizations and chose odd anecdotes to incorporate, while eschewing other detailed experiences and perspective. Early on, people on the fringes took notice…

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S1E10 The idealists 57:39

2+ y ago57:39

57:39

In the beginning was the word, and the word was hopeful. Or optimistic. Or idealistic. The people crafting the Millennial Myth branded 70 million people as bright eyed and positive that they would make the world a better place. Which is a bit weird because very clear recurring data show that they were no more or less idealistic in their senior year…

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SIE9 Rose Cameron is taking the long view - Audio only BONUS episode 48:36

2+ y ago48:36

48:36

This is a bonus, audio-only episode. Did you even know In The Demo is found on YouTube? We were a little surprised, too. You can find In The Demo on YouTube here: https://www.youtube.com/@inthedemopodcast1834 Rose Cameron joins Farrah and Adam to talk about her work leading research of the Millennial generation going back to when they were still ju…

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BONUS EPISODE: Eliza 1:31

2+ y ago1:31

1:31

This episode features our robot Eliza. She queried her cousin, ChatGPT, to write a summary of the Millennial generation. We think they nailed it. Let Farrah and Adam know what you think they got right and wrong by crawling the open web and twenty years of content marketing. Hosted on Acast. See acast.com/privacy for more information.…

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S1E8 Cash rules everything around me 49:12

2+ y ago49:12

49:12

This time, Farrah and Adam look at the supposedly 100 million people–well, not people–CONSUMERS that had marketers mouths watering. We look at how that plan to receive and sell to Millennials drove the wishful thinking about their behavior and preferences, along with how it might reshape workplaces. In The Demo, a podcast about how stories of group…

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S1E7 Behind the research curtain with Paul Soldera 51:10

2+ y ago51:10

51:10

In this episode, Farrah and Adam talk about the research that went into Millennials Rising. As always, they have questions. An entire generation–supposedly 100 million people–defined by one survey in one school district? Farrah talks to quantitative researcher, Paul Soldera, who opens the curtain on segmentation and best practices in the most inter…

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S1E6 The quote that started the myth 36:42

2+ y ago36:42

36:42

In this last episode, Farrah and Adam look more closely at the beginnings of the Millennial Myth, literally the opening quote of Millennials Rising. We discuss how much of the myth hangs on one short quote written in an essay by a (then) high school girl living in McLean, Virginia where the authors set their work. Then, Adam talks to the woman behi…

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S1E5 The gang goes to McLean! 1:01:01

2+ y ago1:01:01

1:01:01

In the last episode, Farrah reveals the source text for the Millennial Myth was written by an economist and a cultural commentator based on light research they did in McLean, VA in the late 1990's. Farrah and Adam asked themselves, is McLean an appropriate stand in for the entire world? The entire U.S.? As it turns out, it might not be an appropria…

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S1E4 Millennials Rising 46:12

2+ y ago46:12

46:12

They've found it! Hours of research and hundreds of clicks on Google spam links have led to the beginning. Farrah has found what we believe is the source text. A pseudo ethnography by a economist and a cultural commentator published in 2000. The ur text is (appropriately) called Millennials Rising. Farrah and Adam discuss the book and its backgroun…

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S1E3 Unraveling the Millennial Myth 47:05

2+ y ago47:05

47:05

In Episode 3, Farrah and Adam look at the misguided reporting on data that positioned Millennials as over-indexing on trust of government and leaders. In this follow-up conversation, they examine the split in the story, in which the media begins to look less certain that Millennials are the saviors of America's future. The bifurcation of the origin…

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S1E2 State of love and trust 39:02

2+ y ago39:02

39:02

In the beginning, there was the word. And the word was trust. Initial reports told us that Millennials were trusting in government institutions and authority. Over time, we have seen that shift as Millennials (and um, the rest of us) were witness to the failures of the banking industry, the federal and local government and other institutions over t…

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S1E1: Current headlines 43:29

3y ago43:29

43:29

Seen any good headlines about Millennials lately? Do they seem a tiny bit slanted? Why does the entire world believe every Millennial eats avocado toast for every meal? In this episode we look at some of the wildest headlines and examine what may be behind the editorial angle and the reasons why? This leads us to think about the current trajectory …

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S1E0: We have questions about Millennials 17:28

3y ago17:28

17:28

How on earth did Millennials go from being the glowing, favorite child of an entire nation–our primary source of hope for the future–into the enemy? The bad guys. Murderers. Sort of. Killers of the housing market, fast food and the napkin industry. For 20 years, we've observed and participated in the crafting and re-crafting of this narrative to he…

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Introducing In The Demo 1:31

3y ago1:31

1:31

How did the generation defined by hope become the enemy? Where do stories this big come from? And why does it matter? Introducing In The Demo; a new podcast about how stories of groups are created, subverted and destroyed. On the first season, experienced strategists and researchers Farrah Bostic and Adam Pierno pursue the origins of the Millennial…

Adam Pierno And Farrah Bostic Podcasts