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Creating Your Own Niche: How Simone Haag Turned Her Point of View Into a Thriving Design Business

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Manage episode 501022869 series 2778970
Content provided by Natalie Walton. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Natalie Walton or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

What if you didn’t need a formal qualification, a traditional path, or a big following to build a successful design business — just a clear point of view?

In one of the most popular episodes of the Imprint Podcast, Simone Haag shares how she created her own niche in the design world by leaning into what made her different. With no formal training, Simone built her career from the ground up — first as an apprentice at the leading Melbourne design studio Hecker Guthrie, then as the founder of her own studio known for bold, layered interiors that reflect a highly personal style.

Come listen to our conversation where we talk about Simone’s unconventional journey into design, how she turned her love of vintage into a signature strength, the way she works with clients, charges for her services, and how she built a team around her creative vision. Simone’s story is a powerful reminder that when you own your point of view, you don’t need to compete — because no one else can do what you do.

If you’re trying to stand out, find your style, or carve your own niche in a crowded market, this is a must-listen.

Let’s continue the conversation here: www.nataliewalton.substack.com ~

Go DeeperFor Interior Designers & Stylists: A proven program to elevate your interiors, develop your signature style and attract your dream clients with clarity and confidence. | Start HereFor Creative Entrepreneurs: Expert guidance in a 1:1 mentorship intensive to start or scale your creative business. | Learn More

For Business Strategy, Systems & Support: A business growth program for interior designers and creative business owners who are focussed on growing smarter, not harder. | Join Here

~

THIS EPISODE FOCUSES ON

Simone’s unconventional journey to become an interior designer

Her creative process working with clients

What she’s learnt about trusting your intuition

How she built her business

How you can charge for your services

How to value your time

Why nicheing can provide more value to your clients and help your business grow

What it takes to grow a team, and why investing in coaching is essential

How to overdeliver for your clients

Why your willingness to try is one of your best resources.

FEATURED ON THIS EPISODE

Get your free guide here7 Insider Secrets to make it happen!

Simone’s business Simone Haag

Simone instagram @simonehaag

Design studio Hecker Guthrie

Hotels designed by Phillipe Starck

Simone’s Whiskey room project

IDEA Awards — Designer of the year

Book Atomic Habits by James Clear

Podcast The Elements by Stuart Diver

My book Style: The Art of Creating a Beautiful Home

Simone’s Phillip’s Island coastal home Angler’s Shack

Podcast production: Yaga Media


This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit nataliewalton.substack.com
  continue reading

260 episodes

Artwork
iconShare
 
Manage episode 501022869 series 2778970
Content provided by Natalie Walton. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Natalie Walton or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

What if you didn’t need a formal qualification, a traditional path, or a big following to build a successful design business — just a clear point of view?

In one of the most popular episodes of the Imprint Podcast, Simone Haag shares how she created her own niche in the design world by leaning into what made her different. With no formal training, Simone built her career from the ground up — first as an apprentice at the leading Melbourne design studio Hecker Guthrie, then as the founder of her own studio known for bold, layered interiors that reflect a highly personal style.

Come listen to our conversation where we talk about Simone’s unconventional journey into design, how she turned her love of vintage into a signature strength, the way she works with clients, charges for her services, and how she built a team around her creative vision. Simone’s story is a powerful reminder that when you own your point of view, you don’t need to compete — because no one else can do what you do.

If you’re trying to stand out, find your style, or carve your own niche in a crowded market, this is a must-listen.

Let’s continue the conversation here: www.nataliewalton.substack.com ~

Go DeeperFor Interior Designers & Stylists: A proven program to elevate your interiors, develop your signature style and attract your dream clients with clarity and confidence. | Start HereFor Creative Entrepreneurs: Expert guidance in a 1:1 mentorship intensive to start or scale your creative business. | Learn More

For Business Strategy, Systems & Support: A business growth program for interior designers and creative business owners who are focussed on growing smarter, not harder. | Join Here

~

THIS EPISODE FOCUSES ON

Simone’s unconventional journey to become an interior designer

Her creative process working with clients

What she’s learnt about trusting your intuition

How she built her business

How you can charge for your services

How to value your time

Why nicheing can provide more value to your clients and help your business grow

What it takes to grow a team, and why investing in coaching is essential

How to overdeliver for your clients

Why your willingness to try is one of your best resources.

FEATURED ON THIS EPISODE

Get your free guide here7 Insider Secrets to make it happen!

Simone’s business Simone Haag

Simone instagram @simonehaag

Design studio Hecker Guthrie

Hotels designed by Phillipe Starck

Simone’s Whiskey room project

IDEA Awards — Designer of the year

Book Atomic Habits by James Clear

Podcast The Elements by Stuart Diver

My book Style: The Art of Creating a Beautiful Home

Simone’s Phillip’s Island coastal home Angler’s Shack

Podcast production: Yaga Media


This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit nataliewalton.substack.com
  continue reading

260 episodes

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