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Transformative marketing secrets from ex-CEO of Knight Frank and F&C: Simon Leadbetter

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Manage episode 466539144 series 2971078
Content provided by Sam Ashdown & Phil Jones, Sam Ashdown, and Phil Jones. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sam Ashdown & Phil Jones, Sam Ashdown, and Phil Jones or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Sam is joined by marketing expert Simon Leadbetter who shares strategies for significant growth for your estate agency. Simon talks about his vast experience and reveals that despite the influx of new technology, core marketing principles remain unchanged. We explore the importance of truly understanding your customer and creating a product so compelling that it sells itself.

Simon highlights the power of being known, liked, and trusted within your community, how using PR, email, social media, and direct mail reinvigorates local presence and drives success. You’ll also hear Simon’s views on current trends reshaping the industry, including the rise of the self-employed model.

Find Simon on LinkedIn HERE

Learn more about marketing with Unchained HERE

Sign up for one of Simon’s intensive marketing workshops HERE

When you’re ready, here are 3 ways we can help you to IGNITE your agency:

Engage with ambitious agency owners and grow your business by visiting our private Mastermind Facebook page HERE

If you have any questions, please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events

Some key takeaways:

➡️ Employing technology and outsourcing can streamline operations.

➡️ Effective use of PR, email, social media, and direct mail can dramatically increase market presence.

➡️ The rise of the self-employed model offers new opportunities and challenges for estate agencies.

Some great moments:

✅ “The art of marketing is to make selling unnecessary because you build something so good it sells itself.”

✅ "Referrals are the most powerful form of marketing as someone says, 'You've got to really work with Sam.'”

✅ “Focus on the one thing, the three objectives that come out of that, a

Want to grow your agency with confidence?

Book a free strategy call with Sam
Get clear on what’s holding your agency back — and what to do about it.
https://www.samashdown.co.uk/call

Catch up on more episodes of Ignite Your Estate Agency
Smart, straight-talking strategies from the front line.
https://www.ajmastermind.co.uk/ignite-podcast

Request an AJ Mastermind brochure
Call 015394 40892 or email [email protected]

Join our private Facebook group
Connect with growth-minded agency owners like you.
https://www.facebook.com/groups/ajmmforagencygrowth

Have a question?
Email Sam: [email protected]
Email Phil: [email protected]

Don’t miss our next live event
Find out what’s coming up:
https://www.ajmastermind.co.uk/events

  continue reading

227 episodes

Artwork
iconShare
 
Manage episode 466539144 series 2971078
Content provided by Sam Ashdown & Phil Jones, Sam Ashdown, and Phil Jones. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sam Ashdown & Phil Jones, Sam Ashdown, and Phil Jones or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Sam is joined by marketing expert Simon Leadbetter who shares strategies for significant growth for your estate agency. Simon talks about his vast experience and reveals that despite the influx of new technology, core marketing principles remain unchanged. We explore the importance of truly understanding your customer and creating a product so compelling that it sells itself.

Simon highlights the power of being known, liked, and trusted within your community, how using PR, email, social media, and direct mail reinvigorates local presence and drives success. You’ll also hear Simon’s views on current trends reshaping the industry, including the rise of the self-employed model.

Find Simon on LinkedIn HERE

Learn more about marketing with Unchained HERE

Sign up for one of Simon’s intensive marketing workshops HERE

When you’re ready, here are 3 ways we can help you to IGNITE your agency:

Engage with ambitious agency owners and grow your business by visiting our private Mastermind Facebook page HERE

If you have any questions, please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events

Some key takeaways:

➡️ Employing technology and outsourcing can streamline operations.

➡️ Effective use of PR, email, social media, and direct mail can dramatically increase market presence.

➡️ The rise of the self-employed model offers new opportunities and challenges for estate agencies.

Some great moments:

✅ “The art of marketing is to make selling unnecessary because you build something so good it sells itself.”

✅ "Referrals are the most powerful form of marketing as someone says, 'You've got to really work with Sam.'”

✅ “Focus on the one thing, the three objectives that come out of that, a

Want to grow your agency with confidence?

Book a free strategy call with Sam
Get clear on what’s holding your agency back — and what to do about it.
https://www.samashdown.co.uk/call

Catch up on more episodes of Ignite Your Estate Agency
Smart, straight-talking strategies from the front line.
https://www.ajmastermind.co.uk/ignite-podcast

Request an AJ Mastermind brochure
Call 015394 40892 or email [email protected]

Join our private Facebook group
Connect with growth-minded agency owners like you.
https://www.facebook.com/groups/ajmmforagencygrowth

Have a question?
Email Sam: [email protected]
Email Phil: [email protected]

Don’t miss our next live event
Find out what’s coming up:
https://www.ajmastermind.co.uk/events

  continue reading

227 episodes

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