The way we search is evolving—and so is the way your content needs to show up. In this episode of IdeaVerse, we dive into the rise of Generative Engine Optimization (GEO), also known as AI Search Optimization. It’s the next evolution of SEO, designed for AI-powered search tools like ChatGPT, Gemini, and Perplexity.

You’ll learn how to structure and prepare your data so it’s not just human-friendly but AI-friendly. From metadata and semantic labels to cleaning and chunking your data, we unpack practical strategies that make your content more visible—and more useful—to large language models. If you want to future-proof your digital presence, this is the episode for you.