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A Startup Storytelling Framework for Non-Storytellers

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Manage episode 414303596 series 3230914
Content provided by Brian Scordato and Brian Scordato | Tacklebox. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brian Scordato and Brian Scordato | Tacklebox or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Today, we'll help all the non-storytellers tell a compelling story about their business. We've got a framework that'll walk you through the ingredients of a compelling story, and a mise en place-inspired approach that'll help you get to story market fit. We've got some rules, some variables, some accelerants, and an example about a service that helps Airbnb hosts launch their own interior design businesses.

00:30 Storytelling for your startup
03:24 The Two Reasons for the Barefoot Son Story
07:09 Smooth Jazz
07:37 The Three Ruls of Good Storytelling for Entrepreneurs
08:45 Rule 1: Good Stories Are About Speed
10:44 Rule 2: You Don’t Matter
11:39 Rule 3: A Good Story is Earned
12:22 Mise En Place
14:10 The Ingredients of Your Story
17:09 The Accelerants
19:24 Airbnb Interior Design
23:23 The End: Montaigne

  continue reading

239 episodes

Artwork
iconShare
 
Manage episode 414303596 series 3230914
Content provided by Brian Scordato and Brian Scordato | Tacklebox. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brian Scordato and Brian Scordato | Tacklebox or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Today, we'll help all the non-storytellers tell a compelling story about their business. We've got a framework that'll walk you through the ingredients of a compelling story, and a mise en place-inspired approach that'll help you get to story market fit. We've got some rules, some variables, some accelerants, and an example about a service that helps Airbnb hosts launch their own interior design businesses.

00:30 Storytelling for your startup
03:24 The Two Reasons for the Barefoot Son Story
07:09 Smooth Jazz
07:37 The Three Ruls of Good Storytelling for Entrepreneurs
08:45 Rule 1: Good Stories Are About Speed
10:44 Rule 2: You Don’t Matter
11:39 Rule 3: A Good Story is Earned
12:22 Mise En Place
14:10 The Ingredients of Your Story
17:09 The Accelerants
19:24 Airbnb Interior Design
23:23 The End: Montaigne

  continue reading

239 episodes

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