Search a title or topic

Over 20 million podcasts, powered by 

Player FM logo
Artwork

Content provided by IDEA Pharma and SAI MedPartners. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by IDEA Pharma and SAI MedPartners or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Player FM - Podcast App
Go offline with the Player FM app!

Competitive Advantage & Positioning with Jaynie Smith

42:40
 
Share
 

Manage episode 349081170 series 3382232
Content provided by IDEA Pharma and SAI MedPartners. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by IDEA Pharma and SAI MedPartners or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Welcome to another incredible episode of the IDEA Collider│Pharma Book Club series with your host Mike Rea. Today a competitive advantage expert, and CEO of Smart Advantage, Jaynie Smith, joins us on the show. She delves into snippets in her book, Creating Competitive Advantage, & the role of competitive advantage in increasing sales and protecting profit margins.

Moreover, she explains that it’s not about prices but your value proposition, understanding your customers' top three buying criteria, and competitive positioning. Ultimately she discusses the power of competitive advantage, implementing metrics that quantify competitive ads and focusing on the company rather than product advantage.

Tune in for more!

During this episode, you will learn about;

[00:20] Introducing today’s episode

[01:27] About today’s guest, “Jaynie Smith.”

[05:05] The process of unpacking & looking for opportunities

[09:44] Does everyone in business understand why they are in business

[11:45] Competitive advantage is closing deals & making money in an organization

[13:43] Why companies don’t spend enough time listening to their customers

[16:09] Building your value proposition

[22:28] Competitive positioning

[26:05] Do people give positioning the credit that’s due in the business world

[30:48] Do ad agencies get competitive positioning right?

[32:20] Company versus product competitive advantage

[35:57] Why companies lose sight of things that matter most to their customers

[38:52] Persistence in communication

[40:58] How to connect with Jaynie Smith

[41:40] Book recommendations from Jaynie

Let’s Connect!

Follow Jaynie Smith on;

Follow Smart Advantage

More Products

Follow Mike Rea on;

To listen to more amazing podcast episodes: https://podcast.ideapharma.com/

  continue reading

60 episodes

Artwork
iconShare
 
Manage episode 349081170 series 3382232
Content provided by IDEA Pharma and SAI MedPartners. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by IDEA Pharma and SAI MedPartners or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Welcome to another incredible episode of the IDEA Collider│Pharma Book Club series with your host Mike Rea. Today a competitive advantage expert, and CEO of Smart Advantage, Jaynie Smith, joins us on the show. She delves into snippets in her book, Creating Competitive Advantage, & the role of competitive advantage in increasing sales and protecting profit margins.

Moreover, she explains that it’s not about prices but your value proposition, understanding your customers' top three buying criteria, and competitive positioning. Ultimately she discusses the power of competitive advantage, implementing metrics that quantify competitive ads and focusing on the company rather than product advantage.

Tune in for more!

During this episode, you will learn about;

[00:20] Introducing today’s episode

[01:27] About today’s guest, “Jaynie Smith.”

[05:05] The process of unpacking & looking for opportunities

[09:44] Does everyone in business understand why they are in business

[11:45] Competitive advantage is closing deals & making money in an organization

[13:43] Why companies don’t spend enough time listening to their customers

[16:09] Building your value proposition

[22:28] Competitive positioning

[26:05] Do people give positioning the credit that’s due in the business world

[30:48] Do ad agencies get competitive positioning right?

[32:20] Company versus product competitive advantage

[35:57] Why companies lose sight of things that matter most to their customers

[38:52] Persistence in communication

[40:58] How to connect with Jaynie Smith

[41:40] Book recommendations from Jaynie

Let’s Connect!

Follow Jaynie Smith on;

Follow Smart Advantage

More Products

Follow Mike Rea on;

To listen to more amazing podcast episodes: https://podcast.ideapharma.com/

  continue reading

60 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Copyright 2025 | Privacy Policy | Terms of Service | | Copyright
Listen to this show while you explore
Play