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EP920: What banks and financial institutions should be doing to reach Gen Z

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Manage episode 507284194 series 3354889
Content provided by IBS Intelligence Podcasts | A Cedar Consulting Unit. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by IBS Intelligence Podcasts | A Cedar Consulting Unit or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Nicky Senyard, CEO, Fintel Connect

Gen Z trusts creators and niche financial influencers (finfluencers) more than brand ads. Today financial advice is just as likely to come from TikTok or Instagram as it is from a bank. That’s not necessarily a bad thing – banks and FinTechs may use affiliate partnerships to reach the Gen Z audience efficiently and compliantly with full-funnel visibility and real trackable performance. Nicky Senyard of partnership solutions provider Fintel Connect speaks to Robin Amlôt of IBS Intelligence.

  continue reading

930 episodes

Artwork
iconShare
 
Manage episode 507284194 series 3354889
Content provided by IBS Intelligence Podcasts | A Cedar Consulting Unit. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by IBS Intelligence Podcasts | A Cedar Consulting Unit or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Nicky Senyard, CEO, Fintel Connect

Gen Z trusts creators and niche financial influencers (finfluencers) more than brand ads. Today financial advice is just as likely to come from TikTok or Instagram as it is from a bank. That’s not necessarily a bad thing – banks and FinTechs may use affiliate partnerships to reach the Gen Z audience efficiently and compliantly with full-funnel visibility and real trackable performance. Nicky Senyard of partnership solutions provider Fintel Connect speaks to Robin Amlôt of IBS Intelligence.

  continue reading

930 episodes

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