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EP920: What banks and financial institutions should be doing to reach Gen Z
Manage episode 507284194 series 3354889
Nicky Senyard, CEO, Fintel Connect
Gen Z trusts creators and niche financial influencers (finfluencers) more than brand ads. Today financial advice is just as likely to come from TikTok or Instagram as it is from a bank. That’s not necessarily a bad thing – banks and FinTechs may use affiliate partnerships to reach the Gen Z audience efficiently and compliantly with full-funnel visibility and real trackable performance. Nicky Senyard of partnership solutions provider Fintel Connect speaks to Robin Amlôt of IBS Intelligence.
930 episodes
Manage episode 507284194 series 3354889
Nicky Senyard, CEO, Fintel Connect
Gen Z trusts creators and niche financial influencers (finfluencers) more than brand ads. Today financial advice is just as likely to come from TikTok or Instagram as it is from a bank. That’s not necessarily a bad thing – banks and FinTechs may use affiliate partnerships to reach the Gen Z audience efficiently and compliantly with full-funnel visibility and real trackable performance. Nicky Senyard of partnership solutions provider Fintel Connect speaks to Robin Amlôt of IBS Intelligence.
930 episodes
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