Speak Up, Stand Out: From LinkedIn to TEDx with Bobby Umar

HRchat Podcast

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4d ago 31:08

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What makes a leader truly memorable? According to Bobby Umar, one of Inc Magazine's top 100 leadership speakers globally, it's the courage to tell authentic stories that showcase vulnerability and build genuine human connections.
Bobby joins the HRchat Show to share his expertise on storytelling as a leadership superpower that transforms personal brands and organizational cultures. Drawing from his experience delivering thousands of keynotes across four continents and as a five-times TEDx speaker, Bobby reveals why so many leaders remain trapped in outdated communication approaches that limit their impact.
"There are lost, stuck or unfulfilled leaders everywhere," Bobby explains, highlighting his mission to help professionals escape career stagnation. The conversation explores the striking disconnect between what we know about effective communication and what leaders actually practice – while LinkedIn boasts over a billion users, only 7-8% actively create content, with an even smaller fraction sharing vulnerable stories that truly connect.
The episode dives deep into practical strategies for optimizing your digital presence, from crafting a compelling LinkedIn profile to navigating content creation across multiple platforms. Bobby offers his 80/20 rule for balancing professional expertise with personal authenticity, while providing tactical advice for handling online trolls and leveraging feedback to continuously improve your messaging.
Perhaps most valuable is Bobby's insider perspective on why TEDx talks represent the ultimate thought leadership opportunity. With just 20-30 hours of preparation spanning 3-6 months, a well-crafted TEDx talk can amplify your professional brand more effectively than strategies requiring significantly more time and resources.
Whether you're an HR professional looking to elevate your personal brand, a leader seeking to communicate more authentically, or simply someone who wants to create more meaningful connections in your professional life, this conversation offers invaluable insights into the transformative power of storytelling. Follow Bobby on LinkedIn to learn more about his speaking engagements, TEDx coaching, and personal branding support.

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Chapters

1. Introduction to Bobby Umar (00:00:00)

2. The Why Behind Leadership Work (00:03:17)

3. Storytelling in Building Brand (00:06:06)

4. Content Strategy Across Platforms (00:09:22)

5. Handling Trolls and Feedback (00:14:31)

6. Personal Content on LinkedIn (00:17:06)

7. Optimizing LinkedIn Profiles (00:20:12)

8. TEDx as Thought Leadership Tool (00:22:10)

9. Navigating Speaking Challenges (00:28:50)

10. Final Thoughts and Contact Information (00:30:44)

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