A lot of brands think they’re doing everything right for AI search — structured pages, perfect headings, keyword placement — and yet AI tools still ignore them. In 2025, that’s happening more often than anyone wants to admit.

In this episode, I explain why AI search engines like ChatGPT, Perplexity, Claude, and Google’s AI Overviews often skip pages that are technically optimized but don’t sound natural. We’ll dig into how AI interprets language, why overly engineered SEO content creates friction, and how “writing for algorithms” actually backfires in generative search.

I break down the difference between optimization for crawling versus optimization for understanding, and why AI prefers content that sounds like a clear human explanation rather than a carefully constructed SEO page. We’ll also talk about how templated content, rigid formatting, and unnatural phrasing reduce AI confidence — even when rankings look fine.

If your pages feel polished but invisible in AI answers, this episode will help you understand what’s going wrong and how to fix it without losing structure or clarity.

This is an essential listen for anyone trying to adapt classic SEO content to modern AI-driven search.