From the look of your office to the technology you invest in, every choice you make as a practice owner impacts your return on investment. In this episode, Sara sits down with Art and Antonis to explore what truly drives ROI for dental practices. Is it your design aesthetic, your equipment lineup, or the patient experience you deliver? The team breaks down how each factor influences patient perception, long-term retention, and profitability — and how to find the right balance for your next build or renovation.