Real Estate Operations and Marketing: Your brand is only as strong as your frontline experience (episode #150)

How I Made it in Marketing

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17d ago 48:50

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I love Delta Air Lines. It’s my favorite airline. Please understand that.

Now, that said, when I was a kid, their tagline was ‘We love to fly and it shows.’

I would see the tagline on TV ads. I would see it on giant posters in the airport.

And then I would get on the plane. And even as a kid I could tell…the people working on the airplane, are not the ones that wrote the jingle.

So I love this lesson from a podcast guest application – Your brand is only as strong as your frontline experience.

To hear the story behind that lesson, along with many more lesson-filled stories, I sat down with Melissa Archer-Wirtz, CEO, Century 21 Circle [https://c21circle.com/].

Lessons from the things she made

Your brand is only as strong as your frontline experience
Change management isn’t about being right – it’s about being clear
People don’t fear change – they fear confusion
Culture is built through relationships, not policies
Your integrity is your most valuable asset
You don’t have to be the loudest voice in the room to be the most effective leader

Discussed in this episode

Advertising and Brands: Details matter, know when to quit, …be nice (podcast episode #27) [https://marketingsherpa.com/article/interview/advertising-and-brands]

Marketing: It’s not about you, and when you make it about you, you are never going to succeed (podcast episode #53) [https://marketingsherpa.com/article/interview/marketing-not-about-you]

Cybersecurity Marketing: You don’t need to scare people to sell them security (podcast episode #136) [https://marketingsherpa.com/article/interview/cybersecurity]

500 Mangled, Stretchy Rubber Guys: Make sure you have the right marketing partner for your super creative plan – Podcast Episode #3 [https://marketingsherpa.com/article/interview/direct-mail-podcast]

Adaptive Leadership: It’s never too late to reinvent yourself (podcast episode #90) [https://marketingsherpa.com/article/interview/adaptive]

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